About this course: En el proyecto final será necesario que utilices todos los conocimientos adquiridos a lo largo de esta especialización, para desarrollar un plan de marketing coherente para un producto o servicio.
Created by: IE Business School
Taught by: Ramon Diaz-Bernardo, Associate Professor
Marketing
| Basic Info |
Course 5 of 5 in the
Estrategia de marketing Specialization.
|
| Level | Beginner |
| Language | Spanish |
| How To Pass | Pass all graded assignments to complete the course. |
Syllabus
WEEK 1
Introducción al Capstone y al caso de estudio "Hotel Ipsum: una estrategia de marketing y comercial para sobrevivir".
1 video, 4 readings
WEEK 2
Realizar un análisis de mercado a través del estudio de mercado y del comportamiento de los consumidores.
5 videos, 1 reading, 1 reading
Graded: Asesorar a Rafael Escobedo en base a un análisis de mercado eficaz.
WEEK 3
Desarrollando la estrategia de marketing a través del posicionamiento.
7 videos, 2 readings, 1 reading
Graded: Toma de decisiones sobre la estrategia de marketing para el Hotel Ipsum.
WEEK 4
Adaptar el marketing mix a la estrategia: producto, precio, place (lugar) y promoción.
7 videos, 1 reading
Graded: Asesorar a Rafael Escobedo sobre un Marketing Mix exitoso.
WEEK 5
Resultados esperados e implementación de su plan de marketing.
7 videos, 1 reading, 1 reading
Graded: Presentando los Resultados Esperados para el Hotel Ipsum.
Graded: Estrategia de marketing del Hotel Ipsum.
FAQs
How It Works
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
Creators
IE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide.
Pricing
| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
Ratings and Reviews
Coursera provides universal access to the world’s best education, partnering with top universities and organizations to offer courses online.
© 2017 Coursera Inc. All rights reserved.
