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Learner Reviews & Feedback for Data Analytics Methods for Marketing by Meta

4.7
stars
208 ratings

About the Course

This course explores common analytics methods used by marketers such as audience segmentation, clustering and marketing mix modeling. . You'll explore how to use linear regression for marketing planning and forecasting, and how to assess advertising effectiveness through experiments. By the end of this course you will be able to: • Understand your audience using analytics and variable descriptions • Define a target audience using segmentation with K-means clustering • Use historical data to plan your marketing across different channels • Use linear regression to forecast marketing outcomes • Describe marketing mix modeling and apply different attribution models • Assess advertising effectiveness • Explain how A/B testing works and how you can use it to optimize ads • Evaluate experiment results and assess the strength of the experiment • Optimize your sales funnel This course is for people who want to learn how to plan, forecast and optimize marketing efforts using marketing mix modeling, attribution models and A/B tests....

Top reviews

SP

Jun 22, 2023

The course content is comprehensive and lectures well organized. You will not really learn this in a a traditional MBA class.

NB

Jan 31, 2023

Well designed course. Loved the instructor’s approach. Broke down complex concepts into easily understood bits.

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26 - 35 of 35 Reviews for Data Analytics Methods for Marketing

By Ahmad A A

•

Jul 20, 2023

Excellent Course

By Rakin A R

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Oct 24, 2023

Very Practical!

By Nautash B

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Feb 4, 2024

v good

By Holger J M R

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Nov 18, 2022

good!

By Aditya j

•

Feb 24, 2023

Good

By Chinwe C U

•

Aug 4, 2023

The program's well-structured curriculum covered a wide range of Data Analytics Methods for Marketing concepts. The trainers' expertise was evident as they delivered engaging sessions, making complex concepts easy to understand.

The hands-on approach allowed us to apply the learning in real-world scenarios, solidifying our understanding of Data Analytics Methods for Marketing.

By Andrej S

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Jan 23, 2024

It is a very nice video education, what I missed the most is the study material that could be copied and preserved for the future. There were some written lessons, but only a few. In general, I would recommend this course for beginners.

By Francisco R

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Mar 20, 2024

Fundamentals of Marketing analytics not in depth course, should be placed at the beginning

By UmamaheswaraRao P

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Dec 24, 2022

EXCELLENT COURSE

By Abdelrahman O

•

Mar 25, 2022

very bad