Para quién es esta clase: This class is for professionals and students interested in better understanding the process of how to market a drug in the pharmaceutical and biotech industry as well as anyone who wants to learn how new drugs are marketed.


Creada por:   University of California, San Diego

  • Williams S. Ettouati, Pharm.D.

    Enseñado por:    Williams S. Ettouati, Pharm.D., Director, Industrial Relations & Development; Health Sciences Associate Clinical Professor, N.S.

    Skaggs School of Pharmacy and Pharmaceutical Sciences

  • Joseph D. Ma

    Enseñado por:    Joseph D. Ma, Associate Professor of Clinical Pharmacy

    Skaggs School of Pharmacy and Pharmaceutical Sciences
LevelBeginner
Commitment3-4 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.7 stars
Average User Rating 4.7See what learners said
Programa

Preguntas Frecuentes
Cómo funciona
Trabajo del curso
Trabajo del curso

Cada curso es como un libro de texto interactivo, con videos pregrabados, cuestionarios y proyectos.

Ayuda de tus compañeros
Ayuda de tus compañeros

Conéctate con miles de estudiantes y debate ideas y materiales del curso, y obtén ayuda para dominar los conceptos.

Certificados
Certificados

Obtén reconocimiento oficial por tu trabajo y comparte tu éxito con amigos, compañeros y empleadores.

Creadores
University of California, San Diego
UC San Diego is an academic powerhouse and economic engine, recognized as one of the top 10 public universities by U.S. News and World Report. Innovation is central to who we are and what we do. Here, students learn that knowledge isn't just acquired in the classroom—life is their laboratory.
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Accede a los materiales del curso

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Accede a los materiales con calificación

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Recibe una calificación final

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Obtén un Certificado para compartir

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Calificaciones y revisiones
Calificado 4.7 de 5 17 calificaciones

Well-organized industrial know-hows and useful concepts of business model

This is yet another brilliant module by Dr. Ettouati and Dr. Ma. I really appreciate their bringing in industry experts with deep expertise, practical experience and insights to make this an engaging and interesting course. Definitely recommend it to anyone looking to get a good overview of the Drug commercialization process.

Excellent course on strategies for drug commercialization including pharmacoeconomics and how pharma partners with other stakeholders to accomplish this. Excellent examples of drug lifecycles.

This is an excellent course. It has input from leading industry experts that make it relevant. There is an attempt to make reference to EU and some other global statistics. But this is a course focused on the USA industry. However, many concepts and theory are valid globally.