This course covers in the chronological order each defining step of an entrepreneurial project. It begins with very personal considerations related to getting to better know yourself better so as to decide if you are ready for the multiple challenges of entrepreneurship. It then deals with creativity in order to provide the right set of tools to find an idea with the right potential to disrupt an existing business. We then discuss how to gather a founding team, how to raise money to initiate the project, and how to deal with day to day cash management. Later in the course, we discuss the art of selling, focusing on business to business sales, and how to measure the product launch phase using cohort analysis. Later on, we discuss the challenges of HR in an entrepreneurial environment, and of recruiting at a point where nobody knows your company. We then describe very practical techniques to initiate the international development of a small company. Last, we cover the exit strategy topic.
Entrepreneurship Strategy: From Ideation to Exit
HEC ParísAcerca de este Curso
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negocios¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negocios
Ofrecido por
Comienza a trabajar para obtener tu maestría
Programa - Qué aprenderás en este curso
Knowing who you are
Securing the first key steps of your entrepreneurial project
Igniting your project
The path to maturity
Reseñas
- 5 stars81,09 %
- 4 stars16,52 %
- 3 stars0,95 %
- 2 stars0,71 %
- 1 star0,71 %
Principales reseñas sobre ENTREPRENEURSHIP STRATEGY: FROM IDEATION TO EXIT
Learnt a lot. It is really good to take lessons from people that are active in business and touch their experience
You will get to learn some key lessons that will be very helpful for your entrepreneurial journey.
this course was super engaging and practical especially in its relation to real-life...a total educative joyride all through. it was awesome. thank you, guys!
it was very clear and understandable. i am glad i could take part in this course. thank you for the past 4 weeks of new experiences and i can't wait to try them out.
Preguntas Frecuentes
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¿Qué recibiré si compro el Certificado?
¿Hay ayuda económica disponible?
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