Effective communication is a core skill that nearly every health professional will need and use during their careers. Yet, few health professionals receive even basic training in how to design communications to be clear and successful. As “foundational skills,” the content in this course can be applied to both oral and written communication, within and beyond health.
ofrecido por
Foundational Skills for Communicating About Health
Universidad de MíchiganAcerca de este Curso
14.072 vistas recientes
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Nivel principiante
Aprox. 15 horas para completar
Inglés (English)
Subtítulos: Francés (French), Portugués (europeo), Ruso (Russian), Inglés (English), Español (Spanish)
Qué aprenderás
Define and collect important information about a target audience in order to make appropriate decisions about the communication effort
Select an audience-appropriate communications goal
Craft a clear, concise core message for a communication effort
Deploy at least two different types of narrative structures to support communications about health topics
Habilidades que obtendrás
- Health Communication
- Storytelling
- Communication
- Messaging
- Tailoring communications
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Nivel principiante
Aprox. 15 horas para completar
Inglés (English)
Subtítulos: Francés (French), Portugués (europeo), Ruso (Russian), Inglés (English), Español (Spanish)
ofrecido por
Universidad de Míchigan
The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.
Programa - Qué aprenderás en este curso
2 horas para completar
Week 1
In Week 1, we will consider how knowing your audience and your specific goals are the critical first steps to designing effective communications.
2 horas para completar
8 videos (Total 51 minutos), 4 lecturas, 5 cuestionarios
3 horas para completar
Week 2
In Week 2, we will focus on developing clear takeaway messages so that communications can achieve their objectives.
3 horas para completar
6 videos (Total 40 minutos), 2 lecturas, 8 cuestionarios
2 horas para completar
Week 3
This week, we focus on using plain language to avoid jargon, and continue to practice finding a clear central message.
2 horas para completar
4 videos (Total 31 minutos)
4 horas para completar
Week 4
In Week 4, we will learn how to use narrative forms to tell the story of science and how to think about the larger macro-structures of messages, especially when your message is designed to advocate for your central point.
4 horas para completar
13 videos (Total 56 minutos), 3 lecturas, 3 cuestionarios
Reseñas
- 5 stars82,55 %
- 4 stars11,62 %
- 3 stars2,32 %
- 2 stars1,16 %
- 1 star2,32 %
Principales reseñas sobre FOUNDATIONAL SKILLS FOR COMMUNICATING ABOUT HEALTH
por DN22 de jun. de 2021
Very well executed... Core message, inverted triangle model, ABT. ... Thank You very much Dr.Brian
por PG27 de jun. de 2021
It is a well designed course and has helped us understand the basics and structuring required for Health Communication
por KV18 de jun. de 2021
thank you very much for this skills gain course,this course is very helpful to increase my communicating skills.a lot of thanks to instructer and team coursera.thank you very much.
por CG11 de sep. de 2021
I have learned a lot in this course. It is not boring because they provide not only readings but also video. Thank you so much!
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