Effective communication is a core skill that nearly every health professional will need and use during their careers. Yet, few health professionals receive even basic training in how to design communications to be clear and successful. As “foundational skills,” the content in this course can be applied to both oral and written communication, within and beyond health.
ofrecido por
Foundational Skills for Communicating About Health
Universidad de Míchigan
Acerca de este Curso
15,431 vistas recientes
Qué aprenderás
Define and collect important information about a target audience in order to make appropriate decisions about the communication effort
Select an audience-appropriate communications goal
Craft a clear, concise core message for a communication effort
Deploy at least two different types of narrative structures to support communications about health topics
Habilidades que obtendrás
Health CommunicationStorytellingCommunicationMessagingTailoring communications
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Aprox. 19 horas para completar
Sugerido: 5-6 weeks, 2-4 hours/week
Inglés (English)
Subtítulos: Inglés (English)
ofrecido por
Universidad de Míchigan
The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.
Programa - Qué aprenderás en este curso
2 horas para completar
Week 1
In Week 1, we will consider how knowing your audience and your specific goals are the critical first steps to designing effective communications.
2 horas para completar
8 videos (Total 51 minutos), 3 lecturas, 5 cuestionarios
8 videos
What can go wrong?7m
Audience and Goals11m
Creating an Audience-Goal Worksheet7m
Audience-Goals Example: Community Brochure5m
Audience-Goals Example: Scientific Conference6m
Audience-Goals Example: Advocacy Brief5m
Audience-Goals Example: This Course Segment4m
3 lecturas
Faculty Introduction and Acknowledgements1m
Help Us Learn More About You!5m
Note about videos1m
5 ejercicios de práctica
Introductory Story of Science exercise20m
Audience / Goals Practice: Public Meeting10m
Audience / Goals Practice: Genetic Test Report10m
Audience / Goals Practice: Annual Clinic Report10m
Audience / Goals Practice: Airport Poster10m
3 horas para completar
Week 2
In Week 2, we will focus on developing clear takeaway messages so that communications can achieve their objectives.
3 horas para completar
6 videos (Total 40 minutos), 2 lecturas, 8 cuestionarios
6 videos
What makes a good Central Message?7m
Idea Space3m
Inverted Triangle7m
Inverted Triangle Examples11m
Inverted Triangle Useful Structure4m
2 lecturas
Half-Life Your Message Activity Instructions10m
A Note About The Next Set Of Items1m
8 ejercicios de práctica
Half-Life Your Message Reflection15m
Create a Central Message30m
How many points in a paragraph (1)5m
How many points in a paragraph (2)5m
How many points in a paragraph (3)5m
Critique / rewrite paragraphs10m
Evaluate summary using rubric (1)10m
Evaluate summary using rubric (2)10m
2 horas para completar
Week 3
This week, we focus on using plain language to avoid jargon, and continue to practice finding a clear central message.
2 horas para completar
4 videos (Total 31 minutos)
4 videos
Active vs. Passive Voice6m
Tools and Sites for Plain Language8m
Dejargonizer video5m
2 ejercicios de práctica
Passive voice to active voice10m
Replacing jargon in sentences20m
4 horas para completar
Week 4
In Week 4, we will learn how to use narrative forms to tell the story of science and how to think about the larger macro-structures of messages, especially when your message is designed to advocate for your central point.
4 horas para completar
13 videos (Total 56 minutos), 3 lecturas, 3 cuestionarios
13 videos
The Link Between Messaging and Narrative3m
Health Sciences & Management Can be Stories4m
ABT (And, But, Therefore)7m
ABT in Science Stories6m
Other Examples of ABT3m
ABT X 24m
The Findings ABT2m
Post-Interview debrief Dr. Skip Lupia4m
One-pager Briefs4m
Advocacy Examples: Inverted Triangles + ABT3m
Advocacy Example: Repeated Inverted Triangle4m
Macro- vs. Micro-Message Structures1m
3 lecturas
External Video (10 min): Communicating to Policymakers10m
Letter to EPA: CPP Replacement10m
Letter to EPA: Toxic Substance Control Act10m
2 ejercicios de práctica
Evaluate ABT x 2 examples20m
Create ABT x 2 from provided research paper45m
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.
¿Qué recibiré si compro el Certificado?
Cuando compras un Certificado, obtienes acceso a todos los materiales del curso, incluidas las tareas calificadas. Una vez que completes el curso, se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes participar del curso como oyente sin costo.
¿Cuál es la política de reembolsos?
¿Hay ayuda económica disponible?
¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.
