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Opiniones y comentarios de aprendices correspondientes a Foundations of marketing analytics por parte de Escuela de Negocios ESSEC

613 calificaciones
164 revisiones

Acerca del Curso

Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role, in particular in marketing. You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and clustering. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable you to play more freely with data and explore new features and statistical functions in R. Business Analytics, Big Data and Data Science are very hot topics today, and for good reasons. Companies are sitting on a treasure trove of data, but usually lack the skills and people to analyze and exploit that data efficiently. Those companies who develop the skills and hire the right people to analyze and exploit that data will have a clear competitive advantage. It's especially true in one domain: marketing. About 90% of the data collected by companies today are related to customer actions and marketing activities.The domain of Marketing Analytics is absolutely huge, and may cover fancy topics such as text mining, social network analysis, sentiment analysis, real-time bidding, online campaign optimization, and so on. But at the heart of marketing lie a few basic questions that often remain unanswered: (1) who are my customers, (2) which customers should I target and spend most of my marketing budget on, and (3) what's the future value of my customers so I can concentrate on those who will be worth the most to the company in the future. That's exactly what this course will cover: segmentation is all about understanding your customers, scorings models are about targeting the right ones, and customer lifetime value is about anticipating their future value. These are the foundations of Marketing Analytics. And that's what you'll learn to do in this course....

Principales revisiones


Jun 11, 2020

Clear practical explanation of concepts. However atleast a basic knowledge of R is essential to take up the course. Even if you don't know R the concepts can be understood except the coding part


Apr 21, 2019

From the course I gained the knowledge of the fundamental of market analysis, it will not be too hard to understand, it gives you a general sense of how market analysis will be like.

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101 - 125 de 159 revisiones para Foundations of marketing analytics

por siddhartha m

May 13, 2017

nice course

por Sebastien P

Oct 30, 2015

Excellent !

por Francisco V

Apr 24, 2016

Great one!

por Subhankar B

Oct 17, 2018


por Xuan

Feb 22, 2020


por Manikandan S

Apr 09, 2018


por akula r

Aug 01, 2020



Jun 05, 2020



Sep 17, 2018


por K V S R

May 26, 2020


por mansi g

Jan 28, 2020


por Navakotti C

Apr 05, 2018


por Jagadeesh V

Oct 09, 2018



Sep 26, 2018


por T K

Apr 09, 2018


por Chandramohan S

Mar 30, 2018


por Ryan R

Nov 19, 2015

I highly recommend this course because of its applicable use of R programming. I had no knowledge of R, but was able to pick it up quickly because the professor made it applicable to real life scenarios. My only negative was that it was too short of a course; I hope the team at ESSEC considers making a intermediate course to continue on with this training.

por Rachel O

Nov 12, 2015

I have great learning on this even though I has some experiences on building marketing prediction model. It has refreshed my memory and also I have learned new thing in this course too. Thanks Prof for conducting this course.

por Shikha S

Nov 17, 2015

This course so far is really very useful in my academics and through this course, I am now well-versed with all the marketing strategies used in the industry.

I would like to thank the professor for teaching us so well.

por Aritro S R

Aug 09, 2017

Really enjoyed the lectures & the example. The quizzes could have been more challenging: both in terms of structuring the problem & coding

por Subham S D

Jun 09, 2019

This is a very good course which describes about how you can analyse your customers buying behaviour to make changes to your business.

por parth g

Feb 27, 2016

This course is well explained by Professor. Sometimes i found myself in trouble using R Syntax because i wasn't much familiar with it

por Krishna C

Feb 02, 2016

Course is great with actual coding examples so that students can understand how the actual process happens.

por Manish T

Nov 15, 2015

The course provides good insights in Marketing Analytics and impart introductory knowledge on the subject.

por Wendy B

Apr 12, 2016

Very interesting course material. However, I do NOT recommend anyone to pay for the specialization.