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Opiniones y comentarios de aprendices correspondientes a Foundations of marketing analytics por parte de Escuela de Negocios ESSEC

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615 calificaciones
164 revisiones

Acerca del Curso

Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role, in particular in marketing. You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and clustering. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable you to play more freely with data and explore new features and statistical functions in R. Business Analytics, Big Data and Data Science are very hot topics today, and for good reasons. Companies are sitting on a treasure trove of data, but usually lack the skills and people to analyze and exploit that data efficiently. Those companies who develop the skills and hire the right people to analyze and exploit that data will have a clear competitive advantage. It's especially true in one domain: marketing. About 90% of the data collected by companies today are related to customer actions and marketing activities.The domain of Marketing Analytics is absolutely huge, and may cover fancy topics such as text mining, social network analysis, sentiment analysis, real-time bidding, online campaign optimization, and so on. But at the heart of marketing lie a few basic questions that often remain unanswered: (1) who are my customers, (2) which customers should I target and spend most of my marketing budget on, and (3) what's the future value of my customers so I can concentrate on those who will be worth the most to the company in the future. That's exactly what this course will cover: segmentation is all about understanding your customers, scorings models are about targeting the right ones, and customer lifetime value is about anticipating their future value. These are the foundations of Marketing Analytics. And that's what you'll learn to do in this course....

Principales revisiones

VS

Jun 11, 2020

Clear practical explanation of concepts. However atleast a basic knowledge of R is essential to take up the course. Even if you don't know R the concepts can be understood except the coding part

LL

Apr 21, 2019

From the course I gained the knowledge of the fundamental of market analysis, it will not be too hard to understand, it gives you a general sense of how market analysis will be like.

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151 - 159 de 159 revisiones para Foundations of marketing analytics

por Sasa L

Jun 03, 2017

Concepts are very good, but the questions are too simple.

por Eugene T

Dec 08, 2015

Good insight into marketing analysis and the use of R

por Devesh K S

Sep 01, 2018

Good Data Analysis

por Somu G

Apr 09, 2018

n

por Kumaravel R

Apr 09, 2018

g

por NITHIN K

Mar 30, 2018

Difficult to understand for a person without software/coding backgroun

por Arash S T

Sep 14, 2017

Too simplistic and elementary.

por MAREESWARAN

Sep 12, 2018

TO imp

por Tariq H

Sep 05, 2017

Theoretical...