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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,792 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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876 - 900 of 4,588 Reviews for Foundations of Digital Marketing and E-commerce

By Jason N

Nov 30, 2023

Very informative with the basic terms and info needed to learn the foundations. I look forward in completing the entire program!

By Sarah G

May 22, 2023

Great overview of digital marketing and e-commerce, as well as helpful and encouraging tips about getting a job in these fields.

By MADHAV B 2

Jan 27, 2023

Best for learning basics of digital marketing and e-commerce, and gaing knowledge about which field of work you are intrested in

By Ayush M (

Jan 15, 2023

I like this course very much. The content is very informative for beginners to understand the fundamentals of digital marketing.

By Sulay E

Dec 19, 2022

IS A GREAT AND INTEREST COURSES, IVE LEARNED ALOT AND THE FACT THAT CAN DO MY CLASSES WHENEVER I CAN, IN THE COMFORT OF MY HOME.

By Akash W

Oct 4, 2022

as a beginner this really a great start. this course will gave you the starting knowledge about digital marketer and e-commerce

By Heamani P

Sep 5, 2023

The more you do it, the more you want it!!

Don't wait, just start it right now, because this is the best course i found so far.

By kdkkeithk

Jun 27, 2023

Very informative and well taught. Highly recommended for anyone in the field, or thinking about the field of digital marketing.

By Zaheer H W

Nov 12, 2022

in the course of digital marketing i have learn a lot which i want to learn to build my career as a digital marketing manager

By Hafsa B

Oct 15, 2022

It ia a well designed course that teaches the basic concepts about digital marketing and e-commerce in a clear and simple way.

By FEREDE Z

Aug 5, 2022

i found it helpful and very organized and easy to learn. it motivates me to take more courses to take my self to the next level

By asmaa i m a

Jun 17, 2022

that is excellent course that easy to understand and search about some informations and the tutor is excellent with explanation

By George M

May 27, 2022

They do a great job covering all of the fundamentals to get you started and a broad idea of the career and all of it's options.

By Anna I P

Mar 27, 2024

Amazing. Very clear. Very Fast. Not boring. All information is structured and very well organized. It was a pleasure to study.

By John N

Feb 25, 2024

Top quality, well structured, and easy to follow. The only thing I might add is a spaced repetition tool for better retention.

By Richard B

Dec 12, 2023

A solid introduction to these subjects. For true beginners, those who have any experience will find the materials too simple.

By Nduka E

Nov 16, 2023

An excellent course. Easy to understand, the right resources, beautiful and excellent facilitators. A must for every marketer.

By Balaji Y

May 21, 2023

It laid the foundation for my digital marketing journey , this course gave me the confidence to pursue my career in this field

By Marian O

Apr 17, 2023

I have learnt so much knowledge at my own pace and I can't be any happier to put all my lessons to practice. Thank you Google.

By Suman C

Apr 3, 2023

The topics taught were very clear and concise and I really want to thank both google & Coursera for providing the opportunity.

By Smita S

Mar 21, 2023

Very well structured, clear instructions, straight to the point, easy to follow the course. Great tips by instructors. Thanks!

By Sandy C

Feb 14, 2023

The way the course is done makes me understand new concepts without extra help, reading it, or watching the videos many times.

By Ioanna A

Feb 6, 2023

I get emotional that we have opportunities in this world that our parents did not. I really appreciate you. Thank you so much.

By Mindaye B

Oct 22, 2022

Awesome time I have with Foundation of Digital Markting and E-commerce;

So interesting course had given us by Joi.

Thank you!

By Abdirahman y m

Oct 9, 2022

this course really helped me to gain the foundations of digital marketing & E-commerce and it`s really well structured course