JT
Feb 16, 2023
Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!
ES
Oct 4, 2023
For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.
By pramod k
•Apr 26, 2023
I recommend this course to all those who are interested in learning what digital marketing is . This course gives you a clear understanding of what digital marketing is , what jobs we can do , what comes under digital marketing and etc. This will be the foundation of your journey. This course mostly includes theory knowledge which really makes the later courses very easy to understand. This is the course 1 of the seven course series of Digital marketing.
By Charlees C
•Sep 22, 2022
If you think this will be easy or a walk in the park, you are sorely mistaken. This course is intense, and it can become slightly overwhelming when you think that there six more course to complete for the entirety of this program. It is very informative, extremely insightful, and clearly opens the door to show what the field is really like. I'm excited to see what there is to behold in the next course, just remember why you started, and BE INTENTIONAL.
By Weronika M D
•Jul 10, 2022
The course kept me excited 'till the end. Nicely designed, clear and interesting. Mix of videos, readings and tests gives good stimulation. I'm impressed the most of the tests composure, especially in further stages! It was not about memorizing definitions which can be easily forgotten but about real understanging the problem. I wish all the tests are made this way.
Of course there are some small disadvantages but even though the course deserves 5 stars.
By Natalia K
•Apr 25, 2024
I really enjoyed this new field as I try to switch and get a new profession. For the beginners like me everything is clear in the course , there is a transcript in case the pronunciation gets a bit difficult, one can study in one's own pace but still have deadlines which help to catch up with the plan. Learners might need more pictures in presentations and more examples for every module. However, this course is a great support for the very beginners.
By Maria J
•May 24, 2023
Very well organised, the instructor is very well spoken and there is more then just videos and pages of writing. The in-between quizzes are great for people who want to make sure they got what they just took in and I love the fact that there are in video questions that sometimes caught me off guard and made me replay the video, haha. I adore the fact that there are transcripts as well it makes it even easier to follow and even easy for note taking.
By Sharonda T
•Sep 16, 2022
Before completing this course, I didn't realize how much of what I knew about online marketing was outdated. I also didn't know how to use it accurately and gauge the effectiveness of marketing materials like funnels. Funnel stages were beneficial and explained a lot about why I didn't seem to be effective in attracting traffic. I am not using tools to improve my marketing blindly, but I understand why they work and how to duplicate that success.
By Ank M
•Jul 8, 2023
The first part was very necessary to move ahead in the certificate programme. It taught basics of digital marketing and e-Commerce and went in-depth on some topics that was really good. looking forward to take remaining parts of the course to be a superman in the field of Digital Marketing and e-commerce. Those reading this review should take other free courses from Coursera like Excel and Canva etc. to be more attractive to future recruiters.
By Baimba B
•May 7, 2023
Very informative, has extensive learning materials relating to the current digital space. Videos from a great tutor working at Google in the digital marketing and E-commerce and various video insights from Google employess working in various digital careers at Google. I highly recommend this course to anyone who wants to know the foundations of current digital marketing and E-Commerce to venture into that career or manage a digital business.
By EdoBMPcom
•Mar 20, 2023
Great overview, and all the videos were very well designed. The glossary is a great add which you will get to download near the end of the course. If you have little exposure to marketing and the data that marketers utilize you will be introduced to a great deal of enlightening concepts which will not only put you on your way to be successful, but I feel is good for a consumer to be aware of. I am only more enthusiastic about what is to come.
By Kenji T
•Aug 20, 2022
This course stands out for several reasons. 1. You can gain comprehensive knowledge about the area. It is like a map to start the digital marketing journey. 2. The lecture is insightful yet concise and done in simple terms, so a beginner like me can understand easily. 3. Not only the lecture but also the testimonials and advice from Googlers are inspiring and insightful. This is an excellent course to start in digital marketing.
By Hanan A
•Sep 8, 2023
Foundations of Digital Marketing and E-commerce
Rating: ⭐⭐⭐⭐⭐ (5/5)
Review: The "Foundations of Digital Marketing and E-commerce" course on Coursera is exceptional. It covers a broad range of topics, offers practical assignments, and is led by experienced instructors. The flexible learning format, certification, and up-to-date content make it a top choice for anyone interested in digital marketing and e-commerce. Highly recommended!
By Jayson G
•Jan 5, 2023
The videos were very clear and informative. I really loved how they highlighted several Google employees and their unique journeys. It did an excellent job of building motivation and enthusiasm around this certificate program and next step in this career journey. Many of the employees were also very relatable. Google exemplifies it's values of inclusivity and diversity and I'm glad they highlighted that in the program as well.
By FIKRI A
•Aug 26, 2022
I really love the way this course structured which i which i could learn this course earlier. There a lots of new things that i had learn even though i have been exploring a lot in this digital marketing world for the past 1 year . Such a good & great course to boost your motivation towards you career goals as well as refresher as most of the content are really helpfull in building a strong foundation in digital marketing.
By Tanya P
•Jul 18, 2023
I take this opportunity to thank you all for the guidance and making this learning a wonderful experience. The videos are crystal clear with great speech. However , I also like to request to create a few more visuals for explaining important terminologies. It will help. I'm liking it. I never thought at the age of 53, I will ever be able to learn something which is relevant to almost all industries. Thank You once again.
By MOHD A B A S
•Jan 9, 2023
My review of this course is that it is an excellent starting point for those interested in a career in Digital Marketing and E-Commerce. It covers all the basics of digital marketing, e-commerce, SEO, SEM, social media, and analytics. It provides a comprehensive overview of the Google Digital Marketing & E-Commerce Professional Certificate. The course is well-structured and interactive, and Google develops the content
By Hamid A
•Dec 31, 2022
It was awesome to learn about digital marketing & E-commerce. It was an eye-opener for me and now I realize how important digital marketing is in e-commerce. I would like to thank all my instructors and Google for being a ray of light in my many professionals journey like myself who can even think to have such courses free? I would highly recommend to all professionals must learn from Coursera to change their lives.
By Sarah M
•Sep 27, 2023
Such an informative course, well-organized and engaging especially with the infographics, discussion prompt and practice quizzes. The course content helped me formulate a better idea of what digital marketing and e-commerce is expanding my knowledge, gaining new skills and it was easy to navigate through the course. Who wants to have an insight about digital marketing and e-commerce I highly recommend this course!!
By Jaswinder S
•Aug 12, 2023
Very well written course and interactive discussions helped me learn basics of Digital marketing. The graphical information was helpful, quiz was fun and popup quiz in the video keeps you alert while watching the video. I thought it would be boring but Coursera reminders and status kept me motivated to finish this segment of the course. Its a long journey but well started. All the best to all students and learners.
By Parker G
•Aug 8, 2022
The course itself was a great start and foundation for all the basics around digital marketing and e-commerce. I look forward to continuing with the subsequent courses. I'm just disappointed that I have to wait 15 days for more applications for financial aid for those courses, as I can't afford it just on my own. I was under the assumption that my financial aid had approved me for the entire certification program.
By MUHAMMAD B D
•Dec 1, 2022
This course gave me broader view of online marketing techniques. Though I didn't get an in-depth knowledge but I got the understanding of where I stood in my new career path. This has in turn motivated me to follow my new seen passion with greater zeal so I want to complete all the course in this certificate so I can develop my skill to a new level where I can be better prepared to complete my ambitions and goals.
By Mister K A H
•Jul 22, 2023
Strong foundation. Lots of great applicable information. Very well structed and organized. Could be shortened with the integration of reading dictation software while also increasing course awareness for the target market of the hearing impaired. Overall, should be used as a foundational class in high school aged students and broken down into two semester course for middle school age students. Great job!
By Motiz B
•Jul 9, 2023
The Foundations of Digital Marketing and E-commerce course exceeded all my expectations! It covered all the essential topics, provided practical insights, and kept me engaged throughout. The instructors were knowledgeable, the content was up-to-date, and the hands-on projects were invaluable. Highly recommended for anyone looking to excel in the digital marketing and e-commerce field! 🚀🎓💼
By Dahir111 m
•Dec 14, 2022
I can't appreciate enough to the Whole coursera and it's wonderful teachers who are dedicated their time and effort to the students all around the world in an effective way. it was really an honor to be part of a coursera family and it's one of their honest and reliable student. I hope i will continue being paying fully attention and commitment regarding to the courses. thankz to you all
By Sara m
•Oct 19, 2022
This is an amazing course to set the foundation for building a career or launching your own e-commerce business. It is super informational and informative. I am excited and confident to begin Course 2 of 7 as I work towards my Professional Certificate from Google in digital marketing and e-commerce. Highly recommend it to anyone looking to learn the basics of the digital marketing world.