Este curso forma parte de Programa especializado: Business and Marketing Strategies

4.6
estrellas
20 calificaciones

Dominic Appiah

Ofrecido Por

Parte del título de grado Bachelor of Science in Marketing
Más información

Programa especializado: Business and Marketing StrategiesUniversity of London

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The ‘Fundamentals of Marketing Strategy’ course is very interactive and designed to offer learners the opportunity to share ideas and engage in discussions with their fellow students. Throughout this course, learners will be given the opportunity to explore key and relevant marketing models and concepts in the formulation of effective marketing strategy. Learners will also engage in research as well as the application of key models and concepts to gain further insights into the implementation of an effective marketing strategy in a competitive business environment. At the end of this course, learners will gain a deeper understanding of the nature of a rather dynamic marketing environment, and will have developed new skills to enable them to conduct audits of the macro and micro-marketing environments for an organisation and most importantly be able to design and implement an effective marketing strategy.

Fechas límite flexibles

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Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Curso 1 de 4 en

Programa especializado: Business and Marketing Strategies

Aprox. 17 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Curso 1 de 4 en

Programa especializado: Business and Marketing Strategies

Aprox. 17 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Instructor

Calificación del instructor

2,83/5 (8 calificaciones)

Dominic Appiah

1492 alumnos

2 cursos

Ofrecido por

University of London

The University of London is a federal University which includes 17 world leading Colleges. With extensive experience in distance learning since 1858, University of London has enriched the lives of thousands of students, delivering high quality degrees across the globe. Today, University of London is a global leader in flexible study, offering degree programmes to over 45,000 students in over 190 countries, delivering world-leading research across the world. To find out more about University of London, visit www.london.ac.uk

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Este curso es parte del Bachelor of Science in Marketing completamente en línea de University of London. Si te aceptan en el programa completo, tus cursos cuentan para tu título de grado.

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Mira cómo los empleados de las mejores empresas dominan las habilidades más demandadas

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Programa - Qué aprenderás en este curso

Semana

Semana 1

5 horas para completar

Week 1: The marketing environment audit

This week focuses on the marketing environment. In particular, we will examine its nature and scope, including the different elements of the micro- and macro-environments that affect the way businesses operate in order to survive in a dynamic context while simultaneously meeting organisational objectives. We will also explore the role of marketers in the marketing strategy development process, as well as the challenges faced.

5 horas para completar

1 video (Total 9 minutos), 6 lecturas, 1 cuestionario

Semana

Semana 2

7 horas para completar

Week 2: Conducting audits of the macro- and micro-marketing environments for an organisation

7 horas para completar

9 lecturas

9 lecturas

Week 2 introduction10m

SWOT analysis50m

Model answer – SWOT analysis10m

Porter’s five forces model50m

Model answer – Porter’s five forces model10m

Activity – Analysing the macro-environment45m

Model answer – Analysing the macro-environment10m

Activity – Reflection: the interactions between the micro- and macro-environments40m

Week 2 summary10m

1 ejercicio de práctica

Conducting audits of the macro- and micro-marketing environments for an organisation5m

Semana

Semana 3

5 horas para completar

Week 3: Implementation of an effective marketing strategy

This week, we will look at the segmentation, targeting and positioning (STP) marketing model, which is one of the most frequently applied models in practice. STP focuses on commercial effectiveness, enabling a business to select the most viable marketing segments before developing a marketing mix and product positioning strategy for them. The STP model is useful when creating marketing communications plans since it helps marketers to prioritise propositions and then to develop and deliver personalised and relevant messages to engage with different audiences. Importantly, the STP model helps marketers to evaluate the potential and commercial attractiveness of each segment.

5 horas para completar

1 video (Total 3 minutos), 8 lecturas, 1 cuestionario

1 video

Market segmentation3m

8 lecturas

Week 3 introduction10m

Activity – Nike case study1h

Activity – Lucozade’s targeting strategies40m

Model answer – Lucozade’s targeting strategies10m

Market targeting – why it pays to differentiate35m

Activity – Positioning in marketing40m

Model answer – Positioning in marketing10m

Week 3 summary10m

1 ejercicio de práctica

Implementation of an effective marketing strategy5m

Reseñas

4.6

7 reseña

5 stars
85 %
3 stars
10 %
1 star
5 %

Principales reseñas sobre FUNDAMENTALS OF MARKETING STRATEGY

por SL22 de ene. de 2023

very good course which is help you to more understanding of marketing strategy.

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Preguntas Frecuentes

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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Fundamentals of Marketing Strategy

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