About this course: This MOOC will be focused on the topic of how to start a company in the legal tech industry. It will firstly explain the legal tech sector and make the students aware of its current situation, before guiding them through the process of starting their own company, highlighting the key resources that are available to aid them in this process. The MOOC will be separated into four modules and will be launched through the Coursera platform. The production of this course involves the following main components: - Design and conceptualization of syllabus - Three to four hours of video content (split between green screen recordings with the professor and a limited number of interview videos). As well as being prepared and recorded, these videos will be edited and enhanced with a post-production phase where slides and animations will be incorporated. - Design of assignments: both group and individual exercises. The aim is to have a “project-based” course where learners are encouraged to put into practice what they have studied through a hands-on exercise. - Preparation of readings
Created by: IE Business School
Taught by: Marti Manent, Professor
Director Programa Legal Bridge to Silicon Valley
| Level | Intermediate |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
Syllabus
WEEK 1
Introduction and first steps
12 videos, 3 readings
- Video: Course overview
- Video: Disrupting the legal sector with technology
- Video: Legal Startup
- Reading: "A revolution in legal services"
- Reading: "Artificial intelligence disrupting the business of law"
- Video: Interview: Daniel Lewis, Ravel Law CEO & Co-founder
- Video: Principal Legal Tech business areas – Market Place and Practice Management
- Video: Principal Legal Tech business areas – Documents and Case Management
- Video: Principal Legal Tech business areas – Legal Research and Online Lawyers
- Video: Most relevant companies in online tech
- Video: Innovation and legal education with Javier de Cendra
- Discussion Prompt: Reading and arguing
- Video: Be an entrepreneur
- Video: Starting a business
- Video: Glossary and basic concepts
- Reading: Important concepts
Graded: Let´s make sure you got it right!
WEEK 2
The Business idea
18 videos, 7 readings
- Video: The idea
- Video: Where do good ideas come from?
- Reading: "How to Get Startup Ideas"
- Reading: The idea maze
- Reading: "Fear of bad ideas"
- Video: Share your idea
- Video: A good business idea
- Video: The business model
- Video: Protect your idea
- Video: Introduction
- Video: Big data and legal
- Reading: "How Big Data Is Disrupting Law Firms And The Legal Profession"
- Video: Blockchain and legal
- Video: Bots and legal
- Video: Machine learning and legal
- Video: Virtual reality and legal
- Video: New professionals with Javier de Cendra
- Reading: "A Guide to Four Technologies Disrupting Legal Tech"
- Video: Interview: Daniel Lewis - Ravel Law CEO & Co-founder
- Video: Business Model Canvas – Infrastructure and Offering
- Video: Business Model Canvas – Customers
- Video: Business Model Canvas - Finances
- Video: LegalZoom and Rocket Lawyer
- Reading: "Create products that people love by validating your idea first"
- Reading: "There's always time to launch your dream"
- Discussion Prompt: Reading and arguing
Graded: Practice for the Business Model Canvas
Graded: Let´s make sure you got it right!
WEEK 3
Resources and execution
17 videos, 10 readings
- Video: Introduction
- Video: What resources do you need?
- Video: Do you really need a “Business Plan”?
- Reading: "Writing a Business Plan"
- Reading: Why a startup's initial business plan doesn't matter that much
- Video: How to finance your project?
- Reading: "16 Common Questions About Fundraising"
- Reading: "Fundraising Mistakes Founders Make"
- Video: Building your core team
- Video: Professional skills for lawyers with Javier de Cendra
- Video: Hiring “attractive” employees
- Reading: "How to Hire Great People"
- Video: MVP
- Reading: "Minimum Viable Product: a guide"
- Reading: Product Hunt Began as an Email List
- Video: Agile management
- Reading: "DIY vs Delegate"
- Video: Introduction
- Video: Email, docs and collaborations
- Video: Build a web page
- Video: Build an ecommerce website
- Video: Big data and Machine Learning for Legal Tech
- Video: Blockchain
- Video: Work tools
- Video: Dashboards
- Reading: "The Hacker's Guide to Investors"
- Reading: "How to Ruin Your Company with One Bad Process"
- Discussion Prompt: Reading and arguing
Graded: Let´s make sure you got it right!
WEEK 4
Growing and accelerating your Legal Tech Startup
14 videos, 9 readings
- Video: Introduction
- Video: Online marketing
- Video: Online marketing tools
- Video: Offline marketing
- Video: Social marketing
- Video: Inbound marketing
- Video: CRM
- Reading: "From 0 to $1B - Slack's Founder Shares Their Epic Launch Strategy"
- Reading: "How to create a profitable Freemium startup"
- Video: What is “Growth hacking”?
- Reading: "What are the best books or web resources on Growth Hacking and User Acquisition?"
- Video: Social marketing growth: Dropbox, Paypal and Hotmail
- Reading: "Why the Lean Start-Up Changes Everything"
- Reading: "The 6 Best Growth Hacks to Get Customers Without Having to Pay for Them"
- Reading: "4 Growth Hacking Strategies That Work Like Magic"
- Reading: "20 Growth-Hacking Strategists You Should Follow In 2016"
- Video: Data driven companies concept
- Video: KPI´s
- Reading: "Vanity Metrics vs. Actionable Metrics"
- Video: Lean startup model
- Video: A/B testing
- Reading: "Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies"
- Video: Wrap up with Javier de Cendra
- Discussion Prompt: Reading and arguing
Graded: Let´s make sure you got it right!
FAQs
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IE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide.
Pricing
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|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
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