Acerca de este Curso
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Fechas límite flexibles

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Nivel intermedio

Aprox. 16 horas para completar

Sugerido: 5 weeks of study, 4-6 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Habilidades que obtendrás

PricingCommunicationProduct ManagementMarketing

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel intermedio

Aprox. 16 horas para completar

Sugerido: 5 weeks of study, 4-6 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
4 horas para completar

Introduction to this capstone and the Tesla Motor's case study.

1 video (Total 4 minutos), 3 lecturas
3 lecturas
Outline of this Capstone and the evaluation process.10m
Note regarding the case study method.10m
Launching the Tesla Model X in the US: from word of mouth to mass marketing?1h 30m
Semana
2
4 horas para completar

Brand and product management decisions

6 videos (Total 37 minutos), 3 lecturas, 2 cuestionarios
6 videos
How to develop and launch new products.9m
Defining your brand model.4m
The touchpoint concept.6m
Idenifying your touchpoints.6m
Prioritizing the key touchpoints.7m
3 lecturas
Video test drive review of the Tesla Model S P90D.25m
Model X Key Characteristics10m
Video driving review of the Model X.25m
1 ejercicio de práctica
Brand and Product Management Practice Quiz regarding the Model S.20m
Semana
3
3 horas para completar

Pricing strategy decisions

5 videos (Total 18 minutos), 3 lecturas, 2 cuestionarios
5 videos
Pricing Psychology2m
The pain of paying7m
Pricing Approaches2m
Optimal Price2m
3 lecturas
Tesla Motors Additional Information Module 310m
Tesla Model S Pricing10m
Article regarding Model S and pricing structure15m
1 ejercicio de práctica
Pricing Strategy Practice Quiz regarding Model S20m
Semana
4
3 horas para completar

Channel management and retailing decisions

4 videos (Total 18 minutos), 6 lecturas, 2 cuestionarios
4 videos
How to Design a Distribution Channel5m
Key Factors in Channel Management3m
What are the Different Types of Channel Arrangements?5m
6 lecturas
The Tesla Approach to Distributing and Servicing Cars15m
Tesla Reinvents the Car Buying Experience10m
Video: The Tesla Store Experience5m
Video: Tesla's Elon Musk May Disrupt Dealership Industry6m
Tesla's European Customers Can Now Design Their Model X Online10m
Tesla Supercharger Charging Stations15m
1 ejercicio de práctica
Channel management and retailing Practice Quiz regarding Model S:20m
4.6
8 revisionesChevron Right

50%

comenzó una nueva carrera después de completar estos cursos

83%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

33%

consiguió un aumento de sueldo o ascenso

Principales revisiones sobre Marketing Mix Implementation Capstone

por DVMay 20th 2019

Thanks for the amazing opportunity, IE team! It was honor to me!

por AAFeb 8th 2017

Excellent class. Well laid out and very practical.

Instructor

Avatar

Ramon Diaz-Bernardo

Associate Professor
Marketing

Acerca de IE Business School

IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being. Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide....

Acerca de Programa especializado Marketing Mix Implementation

In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix....
Marketing Mix Implementation

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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