Creada por:   IE Business School

Basic Info
LevelIntermediate
Commitment5 weeks of study, 4-6 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.6 stars
Average User Rating 4.6See what learners said
Programa

Preguntas Frecuentes
Cómo funciona
Trabajo del curso
Trabajo del curso

Cada curso es como un libro de texto interactivo, con videos pregrabados, cuestionarios y proyectos.

Ayuda de tus compañeros
Ayuda de tus compañeros

Conéctate con miles de estudiantes y debate ideas y materiales del curso, y obtén ayuda para dominar los conceptos.

Certificados
Certificados

Obtén reconocimiento oficial por tu trabajo y comparte tu éxito con amigos, compañeros y empleadores.

Creadores
IE Business School
Tarifa
AuditarComprar curso
Accede a los materiales del curso

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Accede a los materiales con calificación

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Recibe una calificación final

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Obtén un Certificado para compartir

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Calificaciones y revisiones
Calificado 4.6 de 5 19 calificaciones

The capstone was well constructed and the choice of Tesla as a case study was on point.However, it would be nice to have the option of preparing a marketing mix plan for our own business - as an option to replace the capstone. That being said, this is an excellent specialization and I would highly recommend to anyone wanting to learn how to apply marketing mix principles to real business situations. Excellent course!!!

Excellent class. Well laid out and very practical.

I’m so glad that I decided to take the Marketing Mix Course. I have educated marketing factors including brand and product, pricing strategy, channel management and IMC; more importantly, how amazing they link to each other. The marketing mix program helps me to connect them and see the big picture.

Thank you very much indeed all professors

Excellent