Acerca de este Curso

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Certificado para compartir
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100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel intermedio

At least 2 years of business experience

Aprox. 14 horas para completar
Inglés (English)

Qué aprenderás

  • Synthesize research findings and develop insights

  • Assess the changing roles of digital and traditional advertising

  • Apply storytelling strategies in presentations

  • Demonstrate effective presentation skills and deliver insights

Habilidades que obtendrás

Digital MarketingMarket ImpactData Analysismarket insightsMarketing Intelligence
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel intermedio

At least 2 years of business experience

Aprox. 14 horas para completar
Inglés (English)

ofrecido por

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Universidad de California, Davis

Programa - Qué aprenderás en este curso

Semana
1

Semana 1

4 horas para completar

Getting Started & Synthesizing Findings and Deriving Insights

4 horas para completar
15 videos (Total 84 minutos), 7 lecturas, 1 cuestionario
15 videos
Synthesizing Findings and Deriving Insights Introduction1m
Finding the Story in Your Research7m
Market Positioning4m
Using Perceptual Maps8m
Market Segmentation5m
Segmentation: Variations and Benefits5m
Conjoint Analysis2m
Performing Conjoint Analysis10m
A Design Checklist of the Who, What, Why, and How7m
Start with your Stakeholders3m
The Art of Storytelling (Past, Present, and Future)3m
Storytelling and the Human Brain5m
Emotional Modulators: Color, Language, and Other Design Elements8m
False Narratives and Data Storytelling6m
7 lecturas
A Note from UC Davis10m
Quirk's: Use Research to Make Sure Your Product's Positioning is Solid, Relevant15m
More on Perceptual Maps15m
Video: The Market Positioning Map5m
A Better Way to Map Brand Strategy20m
Video: Principles of Marketing - Segmentation, Targeting and Positioning20m
Introduction1m
1 ejercicio de práctica
Module 1 Quiz30m
Semana
2

Semana 2

4 horas para completar

Measuring Various Marketing Efforts

4 horas para completar
6 videos (Total 32 minutos), 6 lecturas, 1 cuestionario
6 videos
Advertising and Your Market Research Plan4m
Designing a Digital Advertising Framework7m
Attributing Sales to Advertising5m
Strategizing Social Media and Word of Mouth5m
Building and Tracking Your Social Media Marketing Plan7m
6 lecturas
Does Current Advertising Cause Future Sales? Evidence from the Direct Mail Industry15m
Videos: McKinsey & Company on Digital Advertising Framework30m
Quirk's: Is digital media less effective than traditional media?10m
Quirk's: A framework for understanding ad effectiveness15m
Videos on Social Media Marketing1h
Quirk's: The three Cs of social media for organizational leaders10m
1 ejercicio de práctica
Module 2 Quiz30m
Semana
3

Semana 3

2 horas para completar

Planning to Communicate Findings

2 horas para completar
7 videos (Total 40 minutos), 6 lecturas, 1 cuestionario
7 videos
Developing Recommendations11m
Testing and Refining Ideas5m
Use Storytelling to Increase Effectiveness5m
Choosing Best Method to Deliver Findings4m
Data Visualization, Part 15m
Data Visualization, Part 2: Drawbacks of Poor Data Visualizations6m
6 lecturas
Video: Storytelling: How to tell a Research Story5m
Quirk's: Tips for Communicating MR Insights Using Storytelling10m
Quirk's: With the focus on storytelling, are we forgetting about the data?5m
Quirk's: Qualitatively Speaking: What Storytelling Means for Brands and Their Customers10m
Video: The Art of Data Visualization10m
Video: David McCandless: The Beauty of Data Visualization20m
1 ejercicio de práctica
Module 3 Quiz30m
Semana
4

Semana 4

4 horas para completar

Designing and Presenting Ideas

4 horas para completar
14 videos (Total 104 minutos), 4 lecturas, 2 cuestionarios
14 videos
Designing Your Visualizations8m
Creating a Presentation, Part 1: Sections and Style4m
Creating a Presentation, Part 2: Building Blocks7m
Creating a Presentation, Part 3: Closing Sections and Guidelines6m
Presenting Your Ideas5m
Design for Understanding5m
Know Your Audience(s)5m
Data Relationships and Design5m
Language, Labeling, and Scales6m
Visual Lies and Cognitive Bias9m
Interview with Robin Boyar12m
Interview with Aaron Carpenter23m
Course Summary2m
4 lecturas
Quirk's: A guide to using PowerPoint to present research findings15m
Video: David JP Phillips: How to Avoid Death by PowerPoint20m
Quirk's: Three Steps to Better Research Presentations10m
Introduction1m
1 ejercicio de práctica
Module 4 Quiz30m

Reseñas

Principales reseñas sobre RESEARCH REPORT: DELIVERING INSIGHTS

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Acerca de Programa especializado: investigación de mercado

investigación de mercado

Preguntas Frecuentes

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