Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan. You will be required either to map the four crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a professional example.
Este curso forma parte de Programa especializado: Estrategia de marketing
Ofrecido Por
Acerca de este Curso
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosHabilidades que obtendrás
- Marketing Plan
- Market Analysis
- Planning
- Marketing Strategy
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosOfrecido por
Programa - Qué aprenderás en este curso
Analysis
Marketing Strategy
Marketing Mix Implementation
Expected results
Reseñas
- 5 stars75,48 %
- 4 stars17,96 %
- 3 stars2,91 %
- 2 stars1,69 %
- 1 star1,94 %
Principales reseñas sobre THE MARKETING PLAN
Really I just wanted to let you know that the course is very very high quality and the instructor is more than perfect
The content and the instructor and the course is very clear and mind mapped very well, I was able to do my Company Marketing Plan for 2017 using this knowledge
Really involved and detailed. Actual strategies discussed and not just theories. Quite a few videos and external resources. I learned so much from this course.
The course is very interesting and informative. Thank you so much for instructing Ana Pelayo.
Acerca de Programa especializado: Estrategia de marketing

Preguntas Frecuentes
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