In this course, learners are exposed to an overview of public relations principles and theories relevant to practice. You will explore the field, including the origin and trends affecting the future of the industry as well as how to land a job in public relations. This course provides a broad overview of working in public relations and how different tenets of persuasion are used in practice. The course also addresses ethical implications of public relations.
Este curso forma parte de Programa especializado: Introduction to Public Relations and the Media
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Acerca de este Curso
No previous background knowledge is required.
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Prueba Coursera para negociosQué aprenderás
Define and describe the practice of public relations and how it differs from related fields like advertising and marketing.
Understand how mass media works and how news is produced, and where public relations fits into the process.
Identify target audiences and the objectives for persuasive communication.
Create public relations tools for practice, and understand how to implement them into daily use.
Habilidades que obtendrás
- Press Release
- Public Relations
- Branding
- Influencers
No previous background knowledge is required.
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosOfrecido por
Programa - Qué aprenderás en este curso
Defining Public Relations
The 4-Step Process in Public Relations
Corporate Social Responsibility
Working in Public Relations
Reseñas
- 5 stars77,99 %
- 4 stars13,87 %
- 3 stars5,74 %
- 2 stars0,95 %
- 1 star1,43 %
Principales reseñas sobre PRINCIPLES OF PUBLIC RELATIONS
the videos are too long most of the time i get distracted , it is better to make the videos short. The best vedio is the one that does not exceed 3 minutes so that the viewer does not get bored.
Great overview of PR for beginners or career changers.
EXCELLENT IVE GOT TO UNDERSTAND HOW TO IMPROVE ON PR STRATEGICS AND SKILLS
very interesting to learn about the background and history of PR; really liked the 4 step processes that are foundational in PR management.
Acerca de Programa especializado: Introduction to Public Relations and the Media

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