Acerca de este Curso
4.5
6 ratings
1 reviews
Protecting Business Innovations Via Strategy Strategy can be useful for protecting business innovation when no other form of protection exist (e.g. copyright, patent & trademark). Strategy can also compliment and strengthen other forms of innovation protection. Understanding how to use strategy to protect innovation and limitation of strategy as a form of protection will be useful for business managers. This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation. Watch Course Overview: https://youtu.be/81adg1ZnbS4...
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Fechas límite flexibles

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Beginner Level

Nivel principiante

Clock

Sugerido: 1-2 hours/week

Aprox. 8 horas para completar
Comment Dots

English

Subtítulos: English
Globe

Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Calendar

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Beginner Level

Nivel principiante

Clock

Sugerido: 1-2 hours/week

Aprox. 8 horas para completar
Comment Dots

English

Subtítulos: English

Programa - Qué aprenderás en este curso

1

Sección
Clock
2 horas para completar

Resource based Strategy

How could we use a variety of resources within a business to create a virtual fortress to prevent other firms from copying our innovations. Using a combination of case examples and lectures, we will examine the role of economies of scale, network externalities, access to customers, access to raw materials or other resources and unique knowledge to create competitive barriers....
Reading
9 videos (Total: 78 min), 2 readings, 1 quiz
Video9 videos
1.1 Course & week 1 overview7m
1.2 Resource Based Strategy9m
1.3 Economies of Scale9m
1.4 Network Externalities9m
1.5 Access to Resources10m
1.6 Access to Markets & Customers10m
1.7 Knowledge as Advantage10m
1.8 Resource Based Strategy Summary7m
Reading2 lecturas
Course Outline10m
Assignments & Grading10m
Quiz1 ejercicio de práctica
Introduction to Strategy Quiz16m

2

Sección
Clock
2 horas para completar

Move Fast or Get Passed

Small firms that lack resources of giants can create barriers by being faster and more flexible. Some large firms (i.e. Google & Amazon) also seek to use rapid innovation and change to create sustainable barriers to being copied. ...
Reading
9 videos (Total: 79 min), 1 quiz
Video9 videos
2.2 Continuous Innovation8m
2.3 Intel vs AMD9m
2.4 Franchising9m
2.5 Alliances, Joint Venture & Licensing10m
2.6 The Love-Hate Relationship9m
2.7 International Strategy9m
2.8 Tesla is Going Global10m
2.9 Move Fast or Get Passed Summary7m
Quiz1 ejercicio de práctica
Move Fast or Get Passed Quiz16m

3

Sección
Clock
2 horas para completar

E-Commerce Strategy

Strategy for online global business is different from that of traditional businesses. The combination of overlapping and conflicting regulations and laws and inability to enforce laws against small companies (e.g. mice) makes the world of e-commerce especially challenging for large global enterprises (e.g. elephants). Assumptions about contracts and commitments may also be invalid in some global e-commerce contexts....
Reading
6 videos (Total: 60 min), 2 readings, 1 quiz
Video6 videos
3.2 Global Cyber Law11m
3.3 Mice & Elephants11m
3.4 Contracts Online12m
3.5 Terms & Conditions12m
3.6 E-commerce Strategy Summary5m
Reading2 lecturas
(Optional) Cyberlaws and regulations for enhancing e-commerce: Case studies and lessons learned10m
(Optional) United Nations Commission on International Trade Law (UNCITL) in Electronic Commerce10m
Quiz1 ejercicio de práctica
e-Commerce quiz16m

4

Sección
Clock
5 horas para completar

Changing the rules

An important opportunity for companies to maximize shareholder value and gain competitive advantage is creative pricing. By thinking differently about price vs cost/value, some firms have been able to dramatically increase revenues and profitability for products with strong market acceptance. Changing the rules can also apply to strategic acquisitions or industry restructuring through innovation to create competitive advantage and barriers to copying innovations. ...
Reading
8 videos (Total: 79 min), 4 readings, 2 quizzes
Video8 videos
4.2 Pricing Strategy11m
4.3 Big Data & Analytics @ Capital One15m
4.4 Most Profitable Song9m
4.5 Pricing of Drugs14m
4.6 Why no Coca-Cola at Pizza Hut?11m
4.7 Changing the Rules Summary5m
4.8 Course Summary8m
Reading4 lecturas
(Optional) Documentary of the "Happy Birthday Song"10m
(Optional) Readings & videos on "Pricing of Drugs"10m
Please rate this course! :)10m
Enroll in other Protecting Business Innovations Courses10m
Quiz1 ejercicio de práctica
Post course feedback38m
4.5

Principales revisiones

por JPApr 9th 2018

Nice overview of the strategies for business to keep advantage in the market

Instructor

Theodore Henry King CLARK

Associate Professor
Information Systems, Business Statistics and Operations Management Department

Acerca de The Hong Kong University of Science and Technology

HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world....

Preguntas Frecuentes

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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