Acerca de este Curso
4.8
12 calificaciones
2 revisiones

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel principiante

Aprox. 10 horas para completar

Sugerido: 1-2 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel principiante

Aprox. 10 horas para completar

Sugerido: 1-2 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
2 horas para completar

Resource based Strategy

How could we use a variety of resources within a business to create a virtual fortress to prevent other firms from copying our innovations. Using a combination of case examples and lectures, we will examine the role of economies of scale, network externalities, access to customers, access to raw materials or other resources and unique knowledge to create competitive barriers....
9 videos (Total 77 minutos), 2 readings, 1 quiz
9 videos
1.1 Course & week 1 overview7m
1.2 Resource Based Strategy9m
1.3 Economies of Scale9m
1.4 Network Externalities9m
1.5 Access to Resources10m
1.6 Access to Markets & Customers10m
1.7 Knowledge as Advantage10m
1.8 Resource Based Strategy Summary7m
2 lecturas
Course Outline10m
Assignments & Grading10m
1 ejercicio de práctica
Introduction to Strategy Quiz16m
Semana
2
2 horas para completar

Move Fast or Get Passed

Small firms that lack resources of giants can create barriers by being faster and more flexible. Some large firms (i.e. Google & Amazon) also seek to use rapid innovation and change to create sustainable barriers to being copied. ...
9 videos (Total 79 minutos), 1 quiz
9 videos
2.2 Continuous Innovation8m
2.3 Intel vs AMD9m
2.4 Franchising9m
2.5 Alliances, Joint Venture & Licensing10m
2.6 The Love-Hate Relationship9m
2.7 International Strategy9m
2.8 Tesla is Going Global10m
2.9 Move Fast or Get Passed Summary7m
1 ejercicio de práctica
Move Fast or Get Passed Quiz16m
Semana
3
2 horas para completar

E-Commerce Strategy

Strategy for online global business is different from that of traditional businesses. The combination of overlapping and conflicting regulations and laws and inability to enforce laws against small companies (e.g. mice) makes the world of e-commerce especially challenging for large global enterprises (e.g. elephants). Assumptions about contracts and commitments may also be invalid in some global e-commerce contexts....
6 videos (Total 60 minutos), 2 readings, 1 quiz
6 videos
3.2 Global Cyber Law11m
3.3 Mice & Elephants11m
3.4 Contracts Online12m
3.5 Terms & Conditions12m
3.6 E-commerce Strategy Summary5m
2 lecturas
(Optional) Cyberlaws and regulations for enhancing e-commerce: Case studies and lessons learned10m
(Optional) United Nations Commission on International Trade Law (UNCITL) in Electronic Commerce10m
1 ejercicio de práctica
e-Commerce quiz16m
Semana
4
5 horas para completar

Changing the rules

An important opportunity for companies to maximize shareholder value and gain competitive advantage is creative pricing. By thinking differently about price vs cost/value, some firms have been able to dramatically increase revenues and profitability for products with strong market acceptance. Changing the rules can also apply to strategic acquisitions or industry restructuring through innovation to create competitive advantage and barriers to copying innovations. ...
8 videos (Total 79 minutos), 4 readings, 2 quizzes
8 videos
4.2 Pricing Strategy11m
4.3 Big Data & Analytics @ Capital One15m
4.4 Most Profitable Song9m
4.5 Pricing of Drugs14m
4.6 Why no Coca-Cola at Pizza Hut?11m
4.7 Changing the Rules Summary5m
4.8 Course Summary8m
4 lecturas
(Optional) Documentary of the "Happy Birthday Song"10m
(Optional) Readings & videos on "Pricing of Drugs"10m
Please rate this course! :)10m
Enroll in other Protecting Business Innovations Courses10m
1 ejercicio de práctica
Post course feedback38m
4.8
2 revisionesChevron Right

Principales revisiones

por JPApr 9th 2018

Nice overview of the strategies for business to keep advantage in the market

Instructor

Avatar

Theodore Henry King CLARK

Associate Professor
Information Systems, Business Statistics and Operations Management Department

Acerca de Universidad Científica y Tecnológica de Hong Kong

HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world....

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando compras un Certificado, obtienes acceso a todos los materiales del curso, incluidas las tareas calificadas. Una vez que completes el curso, se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes participar del curso como oyente sin costo.

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