Acerca de este Curso
Welcome to the course where you learn to launch a new business in the energy, finance, real estate, design, engineering, or environmental sectors, while also helping you create positive environmental and human health impacts around the world. We will integrate tools, trends, and tips from the field of entrepreneurship as a career path for making a difference and generating wealth in the renewable energy and green building sectors. This is not a course about theory. Instead, we focus on real world application, step-by-step advice, and case studies. After completing this course, students will be able to: - Define key business opportunities, challenges, and potential solutions in the renewable energy and green building sectors. - Analyze a successful business in renewable energy or green building. - Identify 2 to 3 problems you might solve with either renewable energy or green building products or services. - Plan for engaging with investors who might finance a new business. - Take real world first steps towards launching a new business or corporate initiative, by applying the 1-page business idea summary template and the Business Model Canvas to generating and refining your own new business ideas.
Globe

Curso 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Beginner Level

Nivel principiante

Clock

Aprox. 9 horas para completar

Sugerido: 5 hours/week
Comment Dots

English

Subtítulos: English
Globe

Curso 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Beginner Level

Nivel principiante

Clock

Aprox. 9 horas para completar

Sugerido: 5 hours/week
Comment Dots

English

Subtítulos: English

Syllabus - What you will learn from this course

1

Section
Clock
21 minutes to complete

Welcome to the course

I’m so excited that you’re joining me for this adventure. My goal is to make the course real and tangible, with practical action items and case studies of success. In this introductory module, you will get to meet the instructor from Duke University and have a brief overview of the course. More importantly, have fun!...
Reading
2 videos (Total 6 min), 2 readings
Video2 videos
Introduction4m
Reading2 readings
Welcome to the Course!5m
Lesson feedback forms10m
Clock
6 hours to complete

Get Inspired — The Power of 3: Entrepreneurship + Green Building + Renewable Energy

In this module, you will reviews case studies of three award-winning examples of renewable energy and green building, including onsite videos. We discuss how entrepreneurship is a path for solving big problems that matter. Lectures illustrate that entrepreneurship is NOT just about startups -- it’s also about internal innovation at larger organizations. We also dive into some of the many business opportunities in renewable energy and green building. ...
Reading
7 videos (Total 66 min), 7 readings, 2 quizzes
Video7 videos
Intrapreneurship: Innovation from Within11m
Opportunities in Green Building Design9m
Financial Opportunities in Renewable Engery8m
Green Building Case Study: Cherokee Investment Partners12m
Renewable Energy Case Study: Strata Solar7m
Green Building Case Study: Nicholas School of the Envrionment6m
Reading7 readings
Welcome to Week 1 of the “Renewable Energy and Green Building Entrepreneurship”3m
The Importance of Entrepreneurial Thinking for the Green Building Industry7m
The Rise of The Intrapreneur12m
[References]: Green Building Global Status Report and World Green Building Trends 20160m
[References] Renewable 2016: Global Status Report45m
Green Features Tour: Duke University Environment Hall3m
Lesson 1 feedback10m
Quiz1 practice exercises
Week 1 Quiz16m

2

Section
Clock
5 hours to complete

Dive into Business — Real Opportunity. Real Challenges.

In this module, the instructor explains reasons for the significant growth in the renewable energy and green building sectors. We describe challenges and criticisms of both sectors, along with counterpoints and solutions. Finally, we discuss some of the struggles of entrepreneurship that must be overcome on this path of innovation and making positive impact at scale....
Reading
6 videos (Total 63 min), 6 readings, 2 quizzes
Video6 videos
The Logic Behind Renewable Energy8m
Inside Entrepreneurship: Benefits and Examples of Entrepreneurship10m
Inside Entrepreneurship: Criticisms of Green Building9m
Inside Entrepreneurship: Criticisms of Renewable Energy13m
Inside Entrepreneurship: Challenges in Entrepreneurship8m
Reading6 readings
Welcome to Week 2 of the “Renewable Energy and Green Building Entrepreneurship”1m
[References] The Business Cases for Green Building10m
Additional Resources of Logic Behind Renewable Energy10m
Entrepreneurship: A Working Definition and More30m
The Top 10 Challenges Faced By Entrepreneurs Today: Solved8m
Lesson 2 feedback10m
Quiz1 practice exercises
Week 216m

3

Section
Clock
6 hours to complete

Blast Off — Moving from Ideas to Business Implementation

In this module, the instructor provides tangible steps for generating, refining, and launching new business ideas, including tips for website, logo, advisory boards, and using helpful tools, such as the popular and dynamic planning and strategy tool called the Business Model Canvas. We also discuss how to think about building a team, because without one, your startup is just another job, not an enterprise....
Reading
7 videos (Total 72 min), 9 readings, 2 quizzes
Video7 videos
Generating Ideas for a Startup12m
Refining Your Vision9m
Using the Business Model Canvas7m
Building a Great Team8m
Financing Your Buisness9m
Launching Your Business10m
Reading9 readings
Welcome to Week 3 of the “Renewable Energy and Green Building Entrepreneurship”1m
23 Ways to Generate Startup Ideas10m
The Startup Framework to Validate Your Idea Before You Spend $18m
How to Conduct Market Reserach20m
The 20 Minute Business Model Plan: Business Model Canvas Made Easy20m
How to Build a Better Startup Team15m
How to Pitch to a Venture Capitalist15m
20 Things All Entrepreneurs Should Know About Angel Investors20m
Lesson 3 feedback10m
Quiz1 practice exercises
Quiz 316m
Clock
18 minutes to complete

Closing

...
Reading
1 video (Total 3 min), 1 reading
Reading1 readings
60 Great Tools and Resources for Entrepreneurs and Startups15m
4.6
Direction Signs

33%

started a new career after completing these courses
Briefcase

83%

got a tangible career benefit from this course
Money

33%

got a pay increase or promotion

Top Reviews

By DCDec 31st 2017

A really good immersion in the green architecture solutions to be best adapted nowadays and the the economic and entrepreneurial field understanding the business factor and the start-up process.

By FBSep 1st 2017

Really nice introduction to have a slight idea about startups, and concretely in the field of the newly green way of construction as well as benefits of investing in renewable energy.

Instructor

About Duke University

Duke University has about 13,000 undergraduate and graduate students and a world-class faculty helping to expand the frontiers of knowledge. The university has a strong commitment to applying knowledge in service to society, both near its North Carolina campus and around the world....

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • If you pay for this course, you will have access to all of the features and content you need to earn a Course Certificate. If you complete the course successfully, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. Note that the Course Certificate does not represent official academic credit from the partner institution offering the course.

  • Yes! Coursera provides financial aid to learners who would like to complete a course but cannot afford the course fee. To apply for aid, select "Learn more and apply" in the Financial Aid section below the "Enroll" button. You'll be prompted to complete a simple application; no other paperwork is required.

  • We will use short videos, readings, quizzes, reflection questions, and forums to digest, retain, and act on what you will learn. Most importantly, this course offers 3 different tracks from which learners can choose:

    Audit Track: You will have access to all the videos, readings, reflection questions and discussion forums. This will allow you to master basic course concepts. Passing the graded quizzes is not required.

    Certificate Track: In addition to the learning elements in the audit track, you will need to pass the graded quizzes in order to earn the certificate. The quizzes will allow you to test your mastery and understanding of the course knowledge.

    Honors Track with Recognition Certificate: In addition to everything in the Certificate track, there are additional readings and three small peer-reviewed projects. In these projects you will be asked to:

    1.Describe a business in renewable energy or green building

    2.Identify 2-3 problems to solve in these sectors

    3. Summarize your new business using the 1-page template

  • No. Completion of a Coursera course does not earn you academic credit from Duke; therefore, Duke is not able to provide you with a university transcript. However, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

More questions? Visit the Learner Help Center