Acerca de este Curso
Programa Especializado
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Horas para completar

Aprox. 16 horas para completar

Sugerido: 6 weeks of study, 3-4 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)
Programa Especializado
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Horas para completar

Aprox. 16 horas para completar

Sugerido: 6 weeks of study, 3-4 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
Horas para completar
17 minutos para completar

Capstone Welcome & Overview

The goal of this assignment is to demonstrate your ability to apply all of the lessons you have completed by putting them to work and launching your own business in some form or fashion. This assignment is the sole assignment of this capstone course, and thus the last requirement for your certificate for this specialization. The primary goal though is for you to no longer be in the wishing stage, the thinking stage, or the taking classes stage, but to be in the 'have started something stage'. As stated above you will create a business. Specifically: • you will create and document a legal entity; • you will create a digital presence for that legal entity; • you will establish key operational plans (strategy statement, accounting ledgers, production and delivery schedules, and marketing plan); and • you will produce one of three tangible outcomes (sales, traffic to an e-commerce site, or feedback to business pitch). A successful assignment will illustrate your competence in the business startup fundamentals, but most importantly it will illustrate to yourself, beyond a shadow of a doubt that YOU CAN DO THIS! ...
Reading
1 video (Total 7 minutos)
Semana
2
Horas para completar
2 horas para completar

Creating Your Legal Entity

In this module you will be taking the first step toward the launch of your new business by creating a legal entity for your company. (Note: Much of the entity creation process can be handled by the individual, but we do recommend that you speak with an attorney to assist in this process.) ...
Reading
2 videos (Total 14 minutos), 1 reading, 1 quiz
Video2 videos
Review: LLCs vs. C-Corps10m
Reading1 lectura
Legal Entity Comparison Chart - LegalZoom10m
Semana
3
Horas para completar
2 horas para completar

Setting Up Your Bank Account

Now that we've established a business entity you are going to need to have a place to store all of the future revenue you make. In this module you will be tasked with setting up a bank account (or alternative) for the purpose of handling financial transactions related to your business entity. As a reminder it is critically important to try as hard as possible to keep your business and personal finances separate as to avoid any commingling of funds, and to protect personal assets from liability in case of litigation. ...
Reading
2 readings, 1 quiz
Reading2 lecturas
"How to Choose the Right Bank for Your Small Business" - INC Magazine10m
"How to Shop for a Bank." - Wall Street Journal10m
Semana
4
Horas para completar
6 horas para completar

Create Your Digital Presence

In today's technologically driven economy your company's digital presence is a critical component in your future success. In this module you will be tasked with building the basics of your digital presence including: website and social media accounts. ...
Reading
3 readings, 2 quizzes
Reading3 lecturas
Website Building Tools10m
Global Social Media Statistics10m
"8 Tips to Running an Actually Successful Social Media Campaign" - Ed Zitron for INC Magazine10m

Instructores

Avatar

Ken Szymusiak

Managing Director, Burgess Institute for Entrepreneurship & Innovation
Broad College of Business
Avatar

Forrest S. Carter

Associate Professor, Faculty Director of Institute of Entrepreneurship and Innovation
Marketing

Acerca de Michigan State University

Michigan State University has been advancing the common good with uncommon will for more than 150 years. One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges....

Acerca del programa especializado How to Start Your Own Business

This specialization is a guide to creating your own business. We will cover a progression of topics necessary for successful business creation including: mindset, ideation, planning, action and strategy. Rather than just describing what to do, the focus will be on guiding you through the process of actualy doing it. The Capstone course will bring all of the tools and lessons discussed together for you to launch your business. It may not be the business of your dreams, but it will be a functional business giving you the execution capability to start something you are passionate about....
How to Start Your Own Business

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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