About this course: In his influential book, The Innovator’s Dilemma, Professor Clayton Christensen, introduced the term disruption to the popular lexicon. Disruption refers to the failure of well-managed firms to succeed when faced with technological change associated with disruptive technologies, i.e. technologies that are inferior in the beginning but get better soon enough to precipitate the failure of entrenched firms. The very practices that made incumbent firms successful in managing sustaining technologies may actually prove to be debilitating while managing disruptive technologies. Drawing from many of collective research in disruptions, this course will offer a set of frameworks, tools, and concepts in order to manage the unique challenges and develop innovative strategies while managing disruptive innovations so as to achieve leadership positions. With the frenetic pace of technological change, understanding the trends and contemporary innovation approaches is critically important for companies interested in maximizing the odds of innovation success. Drawing from many years of research, this course will offer a set of frameworks, tools, and concepts in order to understand and develop cutting-edge innovative strategies in a coherent way so as to achieve leadership positions.
Created by: University of Illinois at Urbana-Champaign
Taught by: Raj Echambadi, Alan J. and Joyce D. Baltz Professor | Sr. Associate Dean for Strategic Innovation
Department of Business Administration, College of Business
| Basic Info | Course 2 of 7 in the Innovation: From Creativity to Entrepreneurship Specialization |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Complete this course to work toward:
Innovation: From Creativity to Entrepreneurship Specialization
This course is part of the 7-course Innovation: From Creativity to Entrepreneurship Specialization from University of Illinois at Urbana-Champaign
Master of Business Administration (iMBA)
This course is part of the fully-online 18 courses plus three capstone projects degree program
Syllabus
WEEK 1
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
1 video, 5 readings, 1 practice quiz
- Video: Welcome to Strategic Innovation: Innovation at the Frontier!
- Reading: Syllabus
- Reading: About the Discussion Forums
- Reading: Glossary
- Reading: Description of Organizations and Brands
- Reading: Social Media
- Discussion Prompt: Getting to Know Your Classmates
- Practice Quiz: Orientation Quiz
Module 1: Demand-Side Disruption
With the first module, we will move into the disruptive innovation domain on the demand-side. We will define disruptive innovation and understand the differences between sustaining and disruptive innovations. We will examine different real world disruptions and highlight key lessons for developing and solidifying a disruptive business model. Then we will learn about a holistic conceptual framework to analyze disruption problems in order to identify disruptive opportunities. Finally, we will study IBM as an exemplar of disruptive innovation management and analyze the key learnings in order to become better managers.
6 videos, 2 readings, 4 practice quizzes
- Reading: Module 1 Overview
- Reading: Module 1 Readings
- Video: Demand-Side Disruption: A Primer on Disruption
- Practice Quiz: Lesson 1-1: Practice Quiz
- Video: Demand-Side Disruption: Examples of Disruption and Key Lessons (Part 1)
- Video: Demand-Side Disruption: Examples of Disruption and Key Lessons (Part 2)
- Practice Quiz: Lesson 1-2: Practice Quiz
- Video: Demand-Side Disruption: Prescriptions for Incumbents for Assessing Disruptions
- Practice Quiz: Lesson 1-3 Practice Quiz
- Video: Demand-Side Disruption: Creating a Successful Disruptive Innovation
- Practice Quiz: Lesson 1-4 Practice Quiz
- Video: Strategic Renewal at IBM
Graded: Module 1 Quiz
WEEK 2
Module 2: Supply-Side Disruption
With the second module, we will move into the disruptive innovation domain on the supply-side. We will define supply-side disruptions; we will examine how architectural changes sometimes blindside incumbents. Then, we will examine the concept of mental models and illustrate how managers need to understand mental models in order to stay ahead. Next, we will learn three different approaches to identify disruptions. Finally, we will learn the seven steps in order to develop a disruptor’s mindset. In the application corner, we will study the impact of iPhone as an example of supply-side disruption that completely upended entrenched incumbents in the smartphone industry.
5 videos, 2 readings, 4 practice quizzes
- Reading: Module 2 Overview
- Reading: Module 2 Readings
- Video: Supply-Side Disruption: Shifting Architectures and Inert Incumbents
- Practice Quiz: Lesson 2-1 Practice Quiz
- Video: Supply-Side Disruption: Mental Models
- Practice Quiz: Lesson 2-2 Practice Quiz
- Video: Supply-Side Disruption: Identifying Disruptions
- Practice Quiz: Lesson 2-3 Practice Quiz
- Video: Supply-Side Disruption: Seven Steps to Disruption Nirvana
- Practice Quiz: Lesson 2-4 Practice Quiz
- Video: The Curious Case of iPhone Disrupting the Smartphone Industry
Graded: Module 2 Assignment
Graded: Module 2 Quiz
WEEK 3
Module 3: From Pipeline to Platform
With the third module,we will move into examining platform businesses. We will distinguish between pipeline and platform businesses and we will examine the critical role of various players in a platform ecosystem. Then, we will examine the concept of network effects, and examine its applicability to both two-sided and multi-sided platforms. Next, we will identify the steps needed to create platform-based businesses. Finally, in the application corner, we will study and learn from the case of OpenTable as they successfully createda pioneering platform model in the restaurantservices business.
5 videos, 2 readings, 4 practice quizzes
- Reading: Module 3 Overview
- Reading: Module 3 Readings
- Video: From Pipeline to Platform: The Strategic Logic
- Practice Quiz: Lesson 3-1 Practice Quiz
- Video: From Pipeline to Platform: Network Effects
- Practice Quiz: Lesson 3-2 Practice Quiz
- Video: From Pipeline to Platform: Multi-sided Markets
- Practice Quiz: Lesson 3-3 Practice Quiz
- Video: From Pipeline to Platform: Contemporary Business Models in the Era of Digitization
- Practice Quiz: Lesson 3-4 Practice Quiz
- Video: The Story of OpenTable
Graded: Module 3 Quiz
WEEK 4
Module 4: Contemporary Topics in Global Innovation
With the fourth module, we will move into examining contemporary topics in the world of innovation. First, we will examine the increasingly important role played by user innovations. We will delineate between classical entrepreneurship and user entrepreneurship models. Next, we will examine the critical role of reverse innovations for established companies. Then, we will examine the concept of open innovations and distinguish this concept from closed innovations. We will also highlight the successes of the “connect and develop” model, an open innovation model popularized by P&G. Finally, we will highlight the steps in becoming an innovative leader to successfully lead and manage companies in this increasingly interconnected world.
5 videos, 2 readings, 4 practice quizzes
- Reading: Module 4 Overview
- Reading: Module 4 Readings
- Video: Contemporary Topics in Global Innovation: User Innovations
- Practice Quiz: Lesson 4-1 Practice Quiz
- Video: Contemporary Topics in Global Innovation: Reverse Innovations
- Practice Quiz: Lesson 4-2 Practice Quiz
- Video: Contemporary Topics in Global Innovation: Open Innovations (Part 1)
- Video: Contemporary Topics in Global Innovation: Open Innovations (Part 2)
- Practice Quiz: Lesson 4-3 Practice Quiz
- Video: Contemporary Topics in Global Innovation: Becoming an Innovative Leader in a Connected World
- Practice Quiz: Lesson 4-4 Practice Quiz
Graded: Module 4 Assignment
Graded: Module 4 Quiz
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Pricing
| Purchase Course | Audit | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Available | Not available |
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Ratings and Reviews
By far, this is one of the best classes I have taken so far both on Coursera and through the University of Illinois.
Recommended for leaders who want a big picture perspective and strategy how to foster innovation. Excellent lecturer!
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MM
Excellent course material. The video lectures were well produced and the content was appropriately rigorous. The tests and quiz materials were good. The assignments were interesting and relevant to the course material. However, the course relies on peer graded assignments to "pass" the course and receive your certificate. I have yet to get mine. I did 12 reviews of each assignment (4x the required amount), yet I have yet to get even one review. I don't think that I will pay for another course that requires peer review to receive your grade. I wish that I could get my money back.