It was good

good to go!

Insightful

enjoyed it

great one

thanks

good

جيد

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Good outline but there are inconsistencies. And it was infuriating to have a question and not know where to go. Perhaps I'm missing out on the part in this course where you can ask a question and actually get an answer.

CTOR is it "unique clicks" or "clicks" I posed this question in multiple places and was never given an answer. If an email contains several CTA, or a person clicks several times on the email, what counts? how is "number of clicks" tracked? I believe it's one click per person, or "if a person clicks through an email it's counted as ONE click". I'm guessing. Sometimes the use of "Unique clicks" and "clicks" was used as the same thing.

Also, in the quiz I had a hard time distinguishing between some Specific, Measurable questions. Determining whether it was Demographic, Psychographic or Behavioral. referring me "back to the video" did not help much. And giving the answers missed once we passed would be helpful. I'm missing the distinction between Psychographic and Behavioral when different examples are given. I'm still not certain.

While this course had some practical elements, it seemed far too focused on the language and jargon used to measure and interpret email marketing success. I work in a small organization and no one I work with uses most of this language, so the intense focus on that was kind of useless to me (e.g., I've had to explain the difference between pageviews and unique pageviews on our website to colleagues before...having to explain all the different "rates" that can measure emails is just not going to happen). I wish there was less focus on vocabulary and more on best practices.

This course is just okay. There are some mistakes in the curriculum, the quality control is not very good. I don't find that the quiz questions were well written, and the practical applications didn't demand much. Discussion topics seem to just be course filler. "Which email platform are you excited about learning and why?"

I really enjoyed the first three courses, and I have high hopes for the analytics chapter. I feel like this one was a MVP to be improved later.

Not a bad course. this had a bunch of activities towards the end which felt like a flood. I feel this should have been spaced around the whole course. This course was very long and was personally my least favorite one so far. I hope this one was just a bump in the road for me.

This one was the most hands-on course from the Digital Marketing & e-commerce program. I was happy to have more opportunities to work and create with some of the practices but I wish there were more development and feedback with some of the work in this program.

I struggled a lot during this course because I believe there is a lack of information and proper instructions. I wish this course had a more in-depth learning experience. I'm still struggling with learning how to present in front of stakeholders.

Very basic and introductory. Get hands on experience doing some exercises. Caught a couple of mistakes in the course.

good course for email mrkt

Unfortunately, this course was not taught very well. The terms were not clearly defined, and in the final course I struggled to pass because I didn't know which term given was the one they wanted me to click. Here are two examples. She defines the term "Measurable" in a smart goal as something that has evidence to prove whether it [the campaign] was was successful or not. Then a few seconds later, she gives a second definition: "a measurable goal that contains a number you can track and measure along the way." Two different definitions for the same term, "measurable." When I took the quiz, sure enough they asked for a definition of "measurable," and both of these answers were listed as options. I selected "It has evidence to prove whether it was successful or not," the first and foremost definition she gave. I was "incorrect," and it cost me the test. Again. I had to take it 4 times because of this kind of nonsense. Another example: In the course she defines the equation for calculating conversion rate as "The Number of conversions / number of clicks." However, as she says this, the accompanying text reads "Number of conversions / Total emails sent." Literally two different definitions. I thought the second one made much more sense, but of course when I selected it during the final quiz I was once again "incorrect" and it cost me the quiz. This was very, very frustrating. I hope that you guys fix this course.

I learned some useful information in the very beginning of the course, and I appreciate that. We did get practice creating email campaigns. That was another positive.

It seemed the rest of just filling time. If we'll never need to use the formulas given because email marketing software automates this, why put so much emphasis on it? And why make it such a critical part of the quizzes?

There were also some discrepancies. When what the instructor said didn't match what was on the screen, which should we believe? It turned out there was no consistent answer. I searched elsewhere and found what I needed.

My least favorite course. Email Marketing focuses' equally on the content as much as they do the metrics. However, I found the final quiz of this course to not be worded to be easily understood. The scenarios were not easy to grasp, whereas the previous module quizzes were. It has been the only final quiz I have failed 3x with the same grade (75%) and had to wait to retake, while my prior quizzes of this module were 80s and 90s.

Could not open most of the Exemplor reports as I use an Apple computer and Powerpoint is not an accepted app. Google - a large number of people use Apple so making courses accessible to everyone should be a priority.

Way to much fluff. There was some good information in the course but They padded it with too much stuff that wasn't related to marketing. This entire course could have been a single article.

This one is bad and confusing. Math are hard.

thanks

It's a valid course, part of the Google Certification series. The one objection is that it requires students to import contacts to complete a test. That's a problem and a security concern over sharing that much personal data with Constant Contact about family, friends, co-workers, colleagues, and other professionals in order to complete the course and certification. There seems to be no workaround for this "Think Outside the Inbox". Perhaps Google and Coursera can find a way to confirm a working student's knowledge of sending mass emails. It's overstepping to require sharing contacts to complete an assignment. I'd love to earn the Google certification for work I've done for years already, but there has to be a better way.