Acerca de este Curso
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Learner Career Outcomes

43%

comenzó una nueva carrera después de completar estos cursos

45%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel intermedio

Aprox. 19 horas para completar

Sugerido: 2-3 hours per week for 6 weeks....

Inglés (English)

Subtítulos: Inglés (English)

Learner Career Outcomes

43%

comenzó una nueva carrera después de completar estos cursos

45%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel intermedio

Aprox. 19 horas para completar

Sugerido: 2-3 hours per week for 6 weeks....

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
1 hora para completar

Module 1: Introduction

4 videos (Total 30 minutos), 4 cuestionarios
4 videos
Challenges and Trends8m
Food Quality7m
The Food Value Chain6m
4 ejercicios de práctica
Lesson 1 - Introduction2m
Trend in Agro-Food Value Chain6m
Consumer Requirements6m
Distribution of Value6m
1 hora para completar

Module 2: Quality and Consumers

5 videos (Total 44 minutos), 5 cuestionarios
5 videos
Part 2: Quality and Consumer Value14m
Part 3: Quality and Consumer Value1m
Part 1: Strategies for Value Creation15m
Part 2: Strategies for Value Creation4m
5 ejercicios de práctica
Part 1: Quality and Consumer Value4m
Part 2: Quality and Consumer Value8m
Part 3: Quality and Consumer Value4m
Part 1: Strategies for Value Creation8m
Part 2: Strategies for Value Creation4m
Semana
2
1 hora para completar

Module 3: Market Research

7 videos (Total 65 minutos), 7 cuestionarios
7 videos
Part 2: Introduction to Market Research16m
Data Types and Data Collection15m
Part 1: Data Analysis5m
Part 2: Data Analysis5m
Part 3: Data Analysis4m
Part 4: Data Analysis8m
7 ejercicios de práctica
Part 1: Introduction to Market Research2m
Part 2: Introduction to Market Research4m
Data Types and Data Collection6m
Part 1: Data Analysis2m
Part 2: Data Analysis2m
Part 3: Data Analysis2m
Part 4: Data Analysis4m
1 hora para completar

Module 4: Asymmetric Information about Quality

5 videos (Total 37 minutos), 5 cuestionarios
5 videos
Part 2: Asymmetric Information and Market Failures6m
Part 3: Asymmetric Information and Market Failures9m
Part 4: Asymmetric Information and Market Failures11m
Product Attributes and their Classification5m
5 ejercicios de práctica
Part 1: Asymmetric Information and Market Failures4m
Part 2: Asymmetric Information and Market Failures6m
Part 3: Asymmetric Information and Market Failures4m
Part 4: Asymmetric Information and Market Failures2m
Product Attributes and their Classification4m
Semana
3
1 hora para completar

Module 5: Food Labeling

4 videos (Total 36 minutos), 4 cuestionarios
4 videos
Part 2: Solving Market Failures8m
Part 1: Trust and Signaling9m
Part 2: Trust and Signalling9m
4 ejercicios de práctica
Part 1: Solving Market Failures4m
Part 2: Solving Market Failures10m
Part 1:Trust and Signaling4m
Part 2: Trust and Signalling4m
1 hora para completar

Module 6: Pricing Strategies and Implications

3 videos (Total 24 minutos), 3 cuestionarios
3 videos
Psychological Pricing8m
Retailer pricing behaviour5m
3 ejercicios de práctica
Basic pricing strategies4m
Psychological Pricing4m
Retailer Pricing Behaviour with Implication to Farmers’ Welfare4m
1 hora para completar

Module 7: Consumer Behavior and Brand Personality

3 videos (Total 21 minutos), 3 cuestionarios
3 videos
Consumer characteristics7m
Segmentation, positioning, and brand personality7m
3 ejercicios de práctica
Consumer’s purchasing process4m
Consumer characteristics4m
Segmentation, positioning, and brand personality4m
Semana
4
1 hora para completar

Module 8: Geographical Indicators

3 videos (Total 30 minutos), 3 cuestionarios
3 videos
Part 2: Geographical Indications (GI): concept, relevance and protection8m
GIs and market efficiency15m
3 ejercicios de práctica
Part 1: Geographical Indications (GI): concept, relevance and protection4m
Part 2: Geographical Indications (GI): concept, relevance and protection4m
GIs and market efficiency4m
1 hora para completar

Module 9: Innovation and Quality

7 videos (Total 50 minutos), 7 cuestionarios
7 videos
Part 2: Definitions and Types of Innovation6m
Part 1: Models and Diffusion of Innovation4m
Part 2: Models and Diffusion of Innovation7m
Part 3: Models and Diffusion of Innovation5m
Part 1: Drivers and Barriers of Innovation9m
Part 2: Drivers and Barriers of Innovation7m
7 ejercicios de práctica
Part 1: Definitions and Types of Innovation8m
Part 2: Definitions and Types of Innovation4m
Part 1: Models and Diffusion of Innovation4m
Part 2: Models and Diffusion of Innovation4m
Part 3: Models and Diffusion of Innovation4m
Part 1: Drivers and Barriers of Innovation4m
Part 2: Drivers and Barriers of Innovation4m
4.4
40 revisionesChevron Right

Principales revisiones sobre The Economics of Agro-Food Value Chains

por SKMay 11th 2019

One of the best course for people who are following agribusiness degree. Good Job, Sir and Madam.Thank you for giving me this opportunity.

por EHJan 15th 2019

This is a very interesting course, I encourage anyone interested to take it. For sure, you won't regret it.

Instructores

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Hannes Lang

Research Associate
Technical University of Munich
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Luisa Menapace

Professor
Technical University of Munich
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Faical Akaichi

Research Economist
Scotland’s Rural College
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Francesco Bimbo

Research Economist
Wageningen University
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Montserrat Costa-Font

Research Economist
Scotland’s Rural College
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Carlo Russo

Associate Professor
University of Cassino and Lazio Meridionale
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Chenguang Li

Research Economist
University College Dublin

Acerca de Technische Universität München (TUM)

Technische Universität München (TUM) is one of Europe’s top universities. It is committed to excellence in research and teaching, interdisciplinary education and the active promotion of promising young scientists. The university forges strong links with companies and scientific institutions across the world. TUM was one of the first universities in Germany to be named a University of Excellence. TUM does not pass any personal data to the platform providers. If you take part in one of our MOOCs, please refer to the data protection guidelines in the terms and conditions of the provider....

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando compras un Certificado, obtienes acceso a todos los materiales del curso, incluidas las tareas calificadas. Una vez que completes el curso, se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes participar del curso como oyente sin costo.

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