Acerca de este Curso

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Resultados profesionales del estudiante

43%

comenzó una nueva carrera después de completar estos cursos

45%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel intermedio
Aprox. 15 horas para completar
Inglés (English)
Subtítulos: Inglés (English)

Resultados profesionales del estudiante

43%

comenzó una nueva carrera después de completar estos cursos

45%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel intermedio
Aprox. 15 horas para completar
Inglés (English)
Subtítulos: Inglés (English)

ofrecido por

Logotipo de Technische Universität München (TUM)

Technische Universität München (TUM)

Programa - Qué aprenderás en este curso

Calificación del contenidoThumbs Up89%(1,280 calificaciones)Info
Semana
1

Semana 1

1 hora para completar

Module 1: Introduction

1 hora para completar
4 videos (Total 30 minutos)
4 videos
Challenges and Trends8m
Food Quality7m
The Food Value Chain6m
4 ejercicios de práctica
Lesson 1 - Introduction2m
Trend in Agro-Food Value Chain6m
Consumer Requirements6m
Distribution of Value6m
1 hora para completar

Module 2: Quality and Consumers

1 hora para completar
5 videos (Total 44 minutos)
5 videos
Part 2: Quality and Consumer Value14m
Part 3: Quality and Consumer Value1m
Part 1: Strategies for Value Creation15m
Part 2: Strategies for Value Creation4m
5 ejercicios de práctica
Part 1: Quality and Consumer Value4m
Part 2: Quality and Consumer Value8m
Part 3: Quality and Consumer Value4m
Part 1: Strategies for Value Creation8m
Part 2: Strategies for Value Creation4m
Semana
2

Semana 2

1 hora para completar

Module 3: Market Research

1 hora para completar
7 videos (Total 65 minutos)
7 videos
Part 2: Introduction to Market Research16m
Data Types and Data Collection15m
Part 1: Data Analysis5m
Part 2: Data Analysis5m
Part 3: Data Analysis4m
Part 4: Data Analysis8m
7 ejercicios de práctica
Part 1: Introduction to Market Research2m
Part 2: Introduction to Market Research4m
Data Types and Data Collection6m
Part 1: Data Analysis2m
Part 2: Data Analysis2m
Part 3: Data Analysis2m
Part 4: Data Analysis4m
1 hora para completar

Module 4: Asymmetric Information about Quality

1 hora para completar
5 videos (Total 37 minutos)
5 videos
Part 2: Asymmetric Information and Market Failures6m
Part 3: Asymmetric Information and Market Failures9m
Part 4: Asymmetric Information and Market Failures11m
Product Attributes and their Classification5m
5 ejercicios de práctica
Part 1: Asymmetric Information and Market Failures4m
Part 2: Asymmetric Information and Market Failures6m
Part 3: Asymmetric Information and Market Failures4m
Part 4: Asymmetric Information and Market Failures2m
Product Attributes and their Classification4m
Semana
3

Semana 3

1 hora para completar

Module 5: Food Labeling

1 hora para completar
4 videos (Total 36 minutos)
4 videos
Part 2: Solving Market Failures8m
Part 1: Trust and Signaling9m
Part 2: Trust and Signalling9m
4 ejercicios de práctica
Part 1: Solving Market Failures4m
Part 2: Solving Market Failures10m
Part 1:Trust and Signaling4m
Part 2: Trust and Signalling4m
1 hora para completar

Module 6: Pricing Strategies and Implications

1 hora para completar
3 videos (Total 24 minutos)
3 videos
Psychological Pricing8m
Retailer pricing behaviour5m
3 ejercicios de práctica
Basic pricing strategies4m
Psychological Pricing4m
Retailer Pricing Behaviour with Implication to Farmers’ Welfare4m
1 hora para completar

Module 7: Consumer Behavior and Brand Personality

1 hora para completar
3 videos (Total 21 minutos)
3 videos
Consumer characteristics7m
Segmentation, positioning, and brand personality7m
3 ejercicios de práctica
Consumer’s purchasing process4m
Consumer characteristics4m
Segmentation, positioning, and brand personality4m
Semana
4

Semana 4

1 hora para completar

Module 8: Geographical Indicators

1 hora para completar
3 videos (Total 30 minutos)
3 videos
Part 2: Geographical Indications (GI): concept, relevance and protection8m
GIs and market efficiency15m
3 ejercicios de práctica
Part 1: Geographical Indications (GI): concept, relevance and protection4m
Part 2: Geographical Indications (GI): concept, relevance and protection4m
GIs and market efficiency4m
1 hora para completar

Module 9: Innovation and Quality

1 hora para completar
7 videos (Total 50 minutos)
7 videos
Part 2: Definitions and Types of Innovation6m
Part 1: Models and Diffusion of Innovation4m
Part 2: Models and Diffusion of Innovation7m
Part 3: Models and Diffusion of Innovation5m
Part 1: Drivers and Barriers of Innovation9m
Part 2: Drivers and Barriers of Innovation7m
7 ejercicios de práctica
Part 1: Definitions and Types of Innovation8m
Part 2: Definitions and Types of Innovation4m
Part 1: Models and Diffusion of Innovation4m
Part 2: Models and Diffusion of Innovation4m
Part 3: Models and Diffusion of Innovation4m
Part 1: Drivers and Barriers of Innovation4m
Part 2: Drivers and Barriers of Innovation4m

Revisiones

Principales revisiones sobre THE ECONOMICS OF AGRO-FOOD VALUE CHAINS

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