Branding Experimental Cuestionario #1

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From the course by University of Pennsylvania
Introducción al Marketing
123 ratings
University of Pennsylvania

Introducción al Marketing

123 ratings
Course 1 of 5 in the Specialization Fundamentos Empresariales
From the lesson
BRANDING: Estrategias de Marketing y Posicionamiento de Marca Mercadeo

Meet the Instructors

  • Barbara E. Kahn
    Barbara E. Kahn
    Professor of Marketing and Director, Jay H. Baker Retailing Center
    The Wharton School
  • Peter Fader
    Peter Fader
    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
    The Wharton School
  • David Bell
    David Bell
    Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
    Marketing