Acerca de este curso: When is it good business practice to invest for social good? What are the most innovative and effective business strategies for developing positive social impact around the world? Designed by renowned Wharton professors Katherine Klein and Chris Geczy to help individuals, organizations, and investors bring about societal change, this course introduces the fundamentals of impact investing, and developing a business strategy that drives social impact. You’ll learn how to become a leader who cultivates purpose and inspires change, measure societal impact through evidence-based models, and invest in ventures effectively and meaningfully. By the end of this course, you’ll have a deep understanding of the realities of leading an organization with purpose, and be able to build successful strategies that bring impactful change to the world.
Creada por: Universidad de Pensilvania
Enseñado por: Katherine Klein, Edward H. Bowman Professor of Management
The Wharton School
Enseñado por: Christopher Geczy, Adjunct Professor of Finance
Fianance
| Información básica | Curso 4 de 4 en Business Strategies for A Better World Specialization |
| Idioma | English |
| Cómo aprobar | Aprueba todas las tareas calificadas para completar el curso. |
| Calificaciones del usuario |
Programa
SEMANA 1
Module 1: Purpose-Driven Leadership
In this module, you’ll learn how to define your purpose and develop a plan to cultivate purpose for your organization. You’ll gain a deep understanding of the critical importance of purpose-driven leadership in a successful organization and why businesses can and should pursue a larger social or environmental purpose. You'll also analyze the five models of social purpose, from generous contributors to impact investors. Through close examination of case studies such as Daily Table and TOMS shoes, you’ll learn how to test your assumptions and find the winning situation for your investors, employees, and customers. By the end of this module, you’ll have a more clearly defined understanding of the purpose your organization wants to pursue and how to prepare for successful implementation.
9 videos, 3 readings
- Vídeo: Introduction
- Vídeo: The Role of Business is Changing
- Vídeo: Cultivate Your Purpose
- Leyendo: Reading - Cultivate Your Purpose Worksheet
- Vídeo: Test Your Assumptions
- Leyendo: Reading - Test Your Assumptions Worksheet
- Vídeo: Find the Win-Win
- Vídeo: Bring it Home
- Vídeo: Evaluate, Revise, and Renew
- Vídeo: Module Wrap-Up
- Vídeo: (Optional) Interview with Derek Handley
- Leyendo: Module 1 - Lecture Slides
Calificado: Module 1 Quiz
SEMANA 2
Module 2: How Business Drives Social Impact
What is the relationship between impact and financial performance? Does it pay for a company to drive impact? In this module, you'll learn various methods businesses use to create social and environmental impact. You’ll identify the different components of impact measurement: valence, focus, depth, breadth, and cost-effectiveness. With Nick Ashburn, Senior Director of Impact Investing of Wharton Social Impact, you’ll discuss real-life examples such as Starbucks, Campbell’s Soup, and Warby Parker, and the impactful decisions they made in employment, operations, and investment. By the end of this module, you’ll be able to refine the method in which your business can reduce environmental challenges and/or ensure fair and equal opportunity, and create a plan for your company to drive both impact and financial performance.
11 videos, 1 reading
- Vídeo: Introduction: How Business Drives Social Impact
- Vídeo: Driving Impact - How, Why, and What
- Vídeo: Practices: Employment with Nick Ashburn
- Vídeo: Practices: Operations and Supply with Nick Ashburn
- Vídeo: Practices: Investment with Nick Ashburn
- Vídeo: Products and Services with Nick Ashburn
- Vídeo: Philanthropy with Nick Ashburn
- Vídeo: Impact and Profit
- Vídeo: Conclusion
- Vídeo: (Optional) Interview with Bart Houlahan
- Vídeo: (Optional) Interview with Lisa Hall
- Leyendo: Module 2 - Lecture Slides
Calificado: Module 2 Quiz
SEMANA 3
Module 3: Impact Measurement
In this module, you’ll examine the criteria and standards of evidence developed to measure the true social impact of your organization. You’ll identify the Sustainable Development Goals (SDGs) and Environmental Social and Governance Criteria (ESG) to be able to better answer the question “What is the Impact of X?” By examining the Nesta Foundation Framework and its standard of evidence, you’ll explore the different levels of rigor for each logic model using real-life examples and learn to accurately assess your organization’s inputs, outputs, and impact. By the end of this module, you’ll be able to calculate the Social Return on Investment (SROI) of your enterprise and be able to strategize an effective plan for your business.
10 videos, 2 readings
- Vídeo: Introduction to Impact Measurement
- Vídeo: What is the Impact of X?
- Vídeo: Standards of Evidence
- Vídeo: Logic Model Level 1
- Vídeo: Logic Model Level 2
- Vídeo: Logic Model Level 3
- Vídeo: Logic Model Level 4
- Vídeo: Logic Model Level 5
- Vídeo: Logic Model Level Q
- Vídeo: Conclusion
- Leyendo: Reading: Logic Model Worksheet
- Leyendo: Module 3 - Lecture Slides
Calificado: Module 3 Quiz
SEMANA 4
Module 4: Impact Investing
This module was designed to introduce you to the basics of impact investing. By analyzing global trends on Socially Responsible Investing (SRI), classic models of impact investment such as microfinance, and actual research data, you’ll gain a deeper understanding of the current models of impact investment and which model would work best for your organization. Through exploring other benefit corporations and the UN Principles of Responsible Investment, you’ll discover how NGOs, government, and shareholders and their roles in impactful investments. By the end of this module, you’ll be able to gauge the risk and rewards behind impactful investments, and be able to navigate these issues effectively while exerting sustainable and meaningful impact.
8 videos, 1 reading
- Vídeo: Introduction to Impact Investing
- Vídeo: Global Trends
- Vídeo: Classic Impact Investing
- Vídeo: Great Expectations
- Vídeo: The Community
- Vídeo: What Can Government Do?
- Vídeo: Shareholder Activism
- Vídeo: Is There an (Expected) Cost to Social Investing?
- Leyendo: Module 4 - Lecture Slides
Calificado: Module 4 Quiz
Preguntas Frecuentes
Cómo funciona
Trabajo del curso
Cada curso es como un libro de texto interactivo, con videos pregrabados, cuestionarios y proyectos.
Ayuda de tus compañeros
Conéctate con miles de estudiantes y debate ideas y materiales del curso, y obtén ayuda para dominar los conceptos.
Certificados
Obtén reconocimiento oficial por tu trabajo y comparte tu éxito con amigos, compañeros y empleadores.
Creadores
Universidad de Pensilvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Tarifa
| Comprar curso | |
|---|---|
| Accede a los materiales del curso | Disponible |
| Accede a los materiales con calificación | Disponible |
| Recibe una calificación final | Disponible |
| Obtén un Certificado de curso para compartir | Disponible |
Calificaciones y revisiones
Katherine Kline is a gem! I truly enjoyed her lectures and learned so much.
Excellent course. Very valuable information The two teachers are very good, however, Professor Klein is very clear. She knows how to transmit her knowledge in a very appropriate way. Congratulations and thanks.
A must for anyone interested in learning about the intersection between business and society. This course goes beyond making a superficial business case for social impact and provides examples and an approach on how to do it for your organization. The financial part may get too technical and the second faculty member is a little difficult to follow. But overall, I will recommend it.
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Properly designed and focused course. Great learning.