Create a Brand Awareness Survey in Qualtrics

ofrecido por
Coursera Project Network
En este Proyecto guiado gratuito, tú:

Develop a Deeper Understanding of Market Research.

Create and Edit a Brand Awareness Survey Template in Qualtrics.

Finalize and Be Ready to Distribute the Brand Awareness Survey.

Demuestra esta experiencia práctica en una entrevista

Clock2 Hours
BeginnerIdeal para principiantes
CloudNo se necesita descarga
VideoVideo de pantalla dividida
Comment DotsInglés (English)
LaptopSolo escritorio

By the end of this project, you will discover how to create a basic Brand Awareness and Performance survey in Qualtrics. This study will help you gauge the overall success of your brand’s marketing initiatives to date or measure current awareness levels for future campaign launches. The brand is the center of an organization. Therefore, Brand Awareness and Performance studies are often a crucial tool in understanding your target market’s perception of your brand. These studies will help you develop a deep understanding of customer perceptions and help you visualize how customers and prospects feel about key competitors. Upon completing this project, you will be able to design a basic Brand Awareness & Performance survey in Qualtrics. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Requerimientos

None

Habilidades que desarrollarás

  • Marketing
  • Research
  • Branding

Aprende paso a paso

En un video que se reproduce en una pantalla dividida con tu área de trabajo, tu instructor te guiará en cada paso:

  1. Understand the value of Strategic Marketing Research and create a free Qualtrics account.

  2. Choose a survey template in Qualtrics and navigate the landing page.

  3. Format the Brand Awareness and Performance Survey.

  4. Draft survey questions/answer choices and personalize the template to fit brand objectives.

  5. Survey finalization and distribution.

Cómo funcionan los proyectos guiados

Tu espacio de trabajo es un escritorio virtual directamente en tu navegador, no requiere descarga.

En un video de pantalla dividida, tu instructor te guía paso a paso

Preguntas Frecuentes

Preguntas Frecuentes

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