Choosing a Facebook Post Type Based on Desired Engagement

ofrecido por
Coursera Project Network
En este proyecto guiado, tú:

Set up your Facebook Business or Personal Page.

Understand the marketing benefits Facebook provides and learn how to set marketing goals, target audiences, and desired engagement levels.

Understand the importance of tone in messaging, determine your Facebook post type, and learn how to evaluate effectiveness of marketing efforts.

Clock2 Hours
BeginnerPrincipiante
CloudNo se necesita descarga
VideoVideo de pantalla dividida
Comment DotsInglés (English)
LaptopSolo escritorio

By the end of this project, you will have a better understanding of how to Choose a Facebook Post Type Based on Desired Engagement. Learners will take an in-depth look at how Facebook can be strategically incorporated into overall marketing efforts. This project will help learners develop a deeper understanding of how to best set Facebook marketing objectives, define target audiences, and set desired engagement levels in an effort to choose specific post tones and types that will best meet overall goals. Having this knowledge will allow learners to more easily craft and adapt their posts to get the most out of their Facebook marketing strategy. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Habilidades que desarrollarás

  • Social Media Strategy
  • Marketing
  • Facebook Strategy
  • Writing
  • Business Strategy

Aprende paso a paso

En un video que se reproduce en una pantalla dividida con tu área de trabajo, tu instructor te guiará en cada paso:

  1. Set up your Facebook Business or Personal Page.

  2. Understand the benefits of utilizing Facebook for marketing purposes.

  3. Determine your marketing goals, target audiences, and desired engagement levels.

  4. Use the correct tone to meet Facebook post objectives and appeal to the correct audiences.

  5. Determine which type of Facebook post to utilize and evaluate effectiveness of marketing efforts.

Cómo funcionan los proyectos guiados

Tu espacio de trabajo es un escritorio virtual directamente en tu navegador, no requiere descarga.

En un video de pantalla dividida, tu instructor te guía paso a paso

Preguntas Frecuentes

Preguntas Frecuentes

¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.