Create an Advertising Concept Testing Study in Qualtrics

ofrecido por
Coursera Project Network
En este Proyecto guiado gratuito, tú:

Develop a Deeper Understanding of Advertising Concept Testing.

Create and Edit an Advertising Concept Survey Template in Qualtrics.

Finalize and Be Ready to Distribute the Ad Concept Survey.

Demuestra esta experiencia práctica en una entrevista

Clock2 Hours
IntermediateIntermedio
CloudNo se necesita descarga
VideoVideo de pantalla dividida
Comment DotsInglés (English)
LaptopSolo escritorio

By the end of this project, you will discover how to create an Advertising Concept Testing survey in Qualtrics. This type of study will help you measure your target audience’s perceptions of your advertising campaign or a series of campaign ideas prior to finalizing creative and launching a final campaign. These studies are extremely beneficial in allowing companies and agencies to gather important feedback from the prospective target market. This allows the creative team to adjust the overall concept, imagery, color scheme, and even advertising copy prior to presenting the campaign to the client or executive team. This type of feedback can be vital when it comes to avoiding financial waste and being sure your campaign is relevant for the specified audience(s). Upon completing this project, you will be able to deepen your understanding of ad concept studies and design an Advertising Concept Testing survey in Qualtrics. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Requerimientos

None

Habilidades que desarrollarás

  • Market Research
  • Advertising
  • Branding

Aprende paso a paso

En un video que se reproduce en una pantalla dividida con tu área de trabajo, tu instructor te guiará en cada paso:

  1. Understand the advantage of Advertising Concept Testing surveys and create a free Qualtrics account.

  2. Choose a survey option from the catalog and navigate the landing page.

  3. Design the Ad Concept survey.

  4. Draft survey questions/answer choices and personalize the template to fit advertising objectives.

  5. Survey finalization and distribution.

Cómo funcionan los proyectos guiados

Tu espacio de trabajo es un escritorio virtual directamente en tu navegador, no requiere descarga.

En un video de pantalla dividida, tu instructor te guía paso a paso

Preguntas Frecuentes

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