Acerca de este Programa Especializado

This Specialization aims to make branding concepts accessible to every learner and to teach them to analyze and apply all the relevant concepts, using the broad and diverse toolkit of branding. It provides you with the necessary tools so that you are able to understand the brand behavior, understand the language of a brand and learn about the rational and emotional elements behind brands. It also attempts to make you understand the language of images. The amount of audiovisual content we receive today makes it hard for brands to break through that noise. It ends up teaching how to understand branding efforts in the context of customer experience. We must think in a strategic manner when creating brands. Branding is about co-creation and conversation between the audiences, customers and users. What is relevant is how people out there perceive and live the brand. Brands are the story, the personality and the culture of an organization; the intangible elements that form it.
Certificado para compartir
Obtén un certificado al finalizar
Cursos 100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Cronograma flexible
Establece y mantén fechas de entrega flexibles.
Nivel principiante
Approximately 5 months to complete
Suggested pace of 2 hours/week
Inglés (English)
Certificado para compartir
Obtén un certificado al finalizar
Cursos 100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Cronograma flexible
Establece y mantén fechas de entrega flexibles.
Nivel principiante
Approximately 5 months to complete
Suggested pace of 2 hours/week
Inglés (English)

Hay 4 cursos en este Programa Especializado

Curso1

Curso 1

Brand Identity and Strategy

4.7
estrellas
383 calificaciones
118 reseña
Curso2

Curso 2

Brand & Content Marketing

4.2
estrellas
126 calificaciones
31 reseña
Curso3

Curso 3

From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

4.6
estrellas
156 calificaciones
38 reseña
Curso4

Curso 4

Branding and Customer Experience

4.6
estrellas
199 calificaciones
61 reseña

ofrecido por

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IE Business School

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