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Programa especializado: Branding: The Creative Journey
Begin your Career as a Branding Specialist. Master branding strategies, branded content generation, image creation and customer experience
ofrecido por
Programa especializado: Branding: The Creative JourneyIE Business SchoolQué aprenderás
Create a value proposition for a brand: How it can be positioned and mapped.
Learn how to produce meaningful and engaging content.
Develop a complete creative pitch.
Examine Branding activities through the lens of Customer Experience.
Habilidades que obtendrás
Acerca de este Programa Especializado
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This Specialization aims to make branding concepts accessible to every learner and to teach them to analyze and apply all the relevant concepts, using the broad and diverse toolkit of branding. It provides you with the necessary tools so that you are able to understand the brand behavior, understand the language of a brand and learn about the rational and emotional elements behind brands. It also attempts to make you understand the language of images. The amount of audiovisual content we receive today makes it hard for brands to break through that noise. It ends up teaching how to understand branding efforts in the context of customer experience.
We must think in a strategic manner when creating brands. Branding is about co-creation and conversation between the audiences, customers and users. What is relevant is how people out there perceive and live the brand. Brands are the story, the personality and the culture of an organization; the intangible elements that form it.
Proyecto de aprendizaje aplicado
At the end of each MOOC, you will find a capstone project. You will have the opportunity to put into practice everything learned during the course. First, you must develop a brand strategy and identity for a restaurant in Menorca. In addition, you will have to create a content strategy plan, which includes the brand strategy and target audience, the story behind it, the platforms what you will use to communicate this message and finally the concept and treatment of this story. You will also have to produce a creative pitch for the rebranding of an existing brand; you will have to build it up as if you were going to expose this pitch to the client, the brand itself. Finally, you will deliver a customer journey to understand the stages of the interaction of the brand department with the product or service the brand provides to the customers.
Certificado para compartir
Obtén un certificado al finalizar
Cursos 100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Cronograma flexible
Establece y mantén fechas de entrega flexibles.
Nivel principiante
Any digital, content, creativity or communication lover can take this specialization.
Aprox. 5 meses para completar
Sugerido 2 horas/semana
Inglés (English)
Subtítulos: Inglés (English), Francés (French), Portugués (de Brasil), Ruso (Russian), Español (Spanish)
Certificado para compartir
Obtén un certificado al finalizar
Cursos 100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Cronograma flexible
Establece y mantén fechas de entrega flexibles.
Nivel principiante
Any digital, content, creativity or communication lover can take this specialization.
Aprox. 5 meses para completar
Sugerido 2 horas/semana
Inglés (English)
Subtítulos: Inglés (English), Francés (French), Portugués (de Brasil), Ruso (Russian), Español (Spanish)
Hay 4 cursos en este Programa Especializado
Brand Identity and Strategy
317 calificaciones
Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands.
Brand & Content Marketing
112 calificaciones
Brand & Content Marketing is a IE University course for professionals who want to learn how to produce memorable content through quality storytelling.
From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories
141 calificaciones
There are many different ways to approach clients to assess their needs and develop creative campaigns which fulfill your creative desires. Many agencies have established methodology, terminology and processes, and oftentimes, have spent decades or even years developing these processes. However, whether you are a freelancer, designer, illustrator, photographer or marketing director, or perhaps a small business owner, you will be looking to develop a simple process to create campaigns for yourself or your client.
Branding and Customer Experience
179 calificaciones
Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. In this course, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects. Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage.
ofrecido por
IE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
Preguntas Frecuentes
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