Understand Digital Business rules and mechanisms. Develop an analytical approach and a critical sense of the changes taking place in Digital Business

4.7

estrellas

13 calificaciones

Thomas Houy +3 instructores más

ofrecido por

Institut Mines-Télécom

École Polytechnique

Programa especializado: Digital BusinessInstitut Mines-Télécom

Qué aprenderás

You will learn concepts and mechanisms impacting the digital economy and society at large. You will develop analytical and business skills.

Habilidades que obtendrás

analyze a digital business process
choose a KPI
understand the contexts and ecosystems of digital business
apply the principles of growth hacking
define and formulate a strategic shift
Modeling
Product Planning
Intellectual Capital
Business Ecosystem

Acerca de este Programa Especializado

2030 vistas recientes

This specialization provides a valuable guide for managers, employees and entrepreneurs to understand the rules, concepts and mechanisms of Digital Business in order to be ready to innovate in a Digital World. With 4 courses and 30 attractive videos and assessments, we analyze the Digital Transformation at stake and decipher the rules of this new world. In the final exercise entitled “Capstone”, the Learner will solve a professional challenge by applying his/her new perspective to a variety of real business situations. Once completed, the Learner will have developed an analytical approach and gained a critical sense of the changes taking place in the new digital world, and will be in a better position to embrace it.

Proyecto de aprendizaje aplicado

LVMH (luxury goods), Huawei (telecommunications), Energysquare (energy) : 3 companies with very different sizes, histories and DNA. And yet, they all face the same challenge : innovate and adapt to be the market leader in their respective industry sector. In the capstone module, the Learner will study each of these three companies from a different perspective : analyst, consultant and manager. Each perspective will require applying a different set of skills, such as analysing a digital business process, defining and formulating a strategic shift, applying the principles of growth hacking, and many more.

Through your assignments, you will develop analytical, evaluation and creative skills entirely independently.

Certificado para compartir

Obtén un certificado al finalizar

Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Cronograma flexible

Establece y mantén fechas de entrega flexibles.

Nivel principiante

No se requiere experiencia previa.

Aproximadamente 4 meses para completarse

Ritmo sugerido de 3 horas/semana

Inglés (English)

Subtítulos: Inglés (English), Francés (French), Portugués (europeo), Ruso (Russian), Español (Spanish)

Certificado para compartir

Obtén un certificado al finalizar

Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Cronograma flexible

Establece y mantén fechas de entrega flexibles.

Nivel principiante

No se requiere experiencia previa.

Aproximadamente 4 meses para completarse

Ritmo sugerido de 3 horas/semana

Inglés (English)

Subtítulos: Inglés (English), Francés (French), Portugués (europeo), Ruso (Russian), Español (Spanish)

Cómo funciona el programa especializado

Toma cursos

Un programa especializado de Coursera es un conjunto de cursos que te ayudan a dominar una aptitud. Para comenzar, inscríbete en el programa especializado directamente o échale un vistazo a sus cursos y elige uno con el que te gustaría comenzar. Al suscribirte a un curso que forme parte de un programa especializado, quedarás suscrito de manera automática al programa especializado completo. Puedes completar solo un curso: puedes pausar tu aprendizaje o cancelar tu suscripción en cualquier momento. Visita el panel principal del estudiante para realizar un seguimiento de tus inscripciones a cursos y tu progreso.

Proyecto práctico

Cada programa especializado incluye un proyecto práctico. Necesitarás completar correctamente el proyecto para completar el programa especializado y obtener tu certificado. Si el programa especializado incluye un curso separado para el proyecto práctico, necesitarás completar cada uno de los otros cursos antes de poder comenzarlo.

Obtén un certificado

Cuando completes todos los cursos y el proyecto práctico, obtendrás un Certificado que puedes compartir con posibles empleadores y tu red profesional.

Hay 4 cursos en este Programa Especializado

Curso1

Curso 1

Digital Business - Understand the digital world

4.4

estrellas

14 calificaciones

•

1 reseña

Facebook, AirBnB, Tesla, Amazon, Uber. In just a few years, companies like these have changed the face of the global economy. Meanwhile, hundreds of thousands of start-ups are disrupting old business models, taking on centennial industrial groups – and winning. It’s clear that the rules of business have changed forever.

This MOOC provides a knowledge toolkit for the ongoing digital revolution. You’ll discover 10 concepts that are essential for understanding the new mechanisms of digital business and innovation. Each concept is explained in its own beautifully designed, content-rich instructional video, along with additional resources for you to explore. The ideas are illustrated with up-to-the-minute case studies and examples from a wide range of industries. Week 1 : Why Digital Changes Everything Week 2 : Creating Value in a Digital World Week 3 : Thinking and Acting Differently This MOOC is ideal for learners from a wide range of backgrounds. It is brought to you by three expert professors and researchers from IMT - Telecom Paris, a leading European graduate school in the field of digital technology and social science. This MOOC is supported by the Patrick and Lina Drahi Foundation.

Curso2

Curso 2

Digital business - Act on the digital world

The idea that digital technology triggers profound change in companies is largely accepted. There is indeed no question that the digital world is profoundly changing business life. Everyone is now on the same page. But with the digital world come a lot of misconceptions and buzzwords. You can no longer get by with these commonplaces or general ideas. You need to gain a detailed understanding of the main new management paradigms: new marketing approaches, the role of data in data-driven management, large businesses’ struggle to innovate, etc. This will give you precise insight into changes at work. Without precision, it is difficult to understand. Without understanding, it is impossible to act.

Curso3

Curso 3

Digital business - Grow on digital world

Digital-driven changes are both generic and specific. Most transformations apply to all industries, equally and without exception. But in some industries or places, digital transformations are singular and atypical. To be a player in the digital world, you will need to master both the transformations common to all industries and the transformations at work on certain verticals. Retail and the sharing economy are emblematic of markets where specific transformations are unfolding. This module will tell you how.

Curso4

Curso 4

Digital Business - Capstone project

LVMH! Huawei! Energysquare! Three companies in very different industries: luxury goods, telecommunications, energy. Three companies with very different sizes, histories and DNA. And yet, they all share the same objective: to innovate and change, and so to remain or become leaders in their respective markets. The multiple questions that this raises for them warrant your close attention. In this capstone module, you will study each of these three companies and will in turn be an analyst, a consultant and a manager, depending on the assignment. You will use the knowledge acquired in the three MOOCs of this specialization to complete your assignments: analyse a digital business process, define and formulate a strategic shift, apply the principles of growth hacking, and more.

Instructores

ofrecido por

Institut Mines-Télécom

Institut Mines-Télécom is a public institution dedicated to higher education, research and innovation in engineering and digital technologies.

Always attentive to the economic world, IMT combines strong academic legitimacy, close corporate relations. It focuses on key transformations in Digital Technologies, Production, Energy and Ecology and trains the engineers, managers and PhDs who will be tomorrow’s players in these key changes of the 21st century. Its activities are conducted in Mines and Télécom graduate schools under the aegis of the Minister for Industry and Electronic Communication, one subsidiary school and three strategic partners. The IMT’s schools rank among the leading graduate schools in France.

École Polytechnique

École polytechnique combines research, teaching and innovation at the highest scientific and technological level worldwide to meet the challenges of the 21st century. At the forefront of French engineering schools for more than 200 years, its education promotes a culture of multidisciplinary scientific excellence, open in a strong humanist tradition.\n

Socios del sector

Preguntas Frecuentes

¿Cuál es la política de reembolsos?
Si estás suscrito, obtienes una prueba gratis de 7 días, que podrás cancelar cuando desees sin ningún tipo de penalidad. Una vez transcurrido ese tiempo, no realizamos reembolsos. No obstante, puedes cancelar tu suscripción cuando quieras. Consulta nuestra política completa de reembolsos.
¿Puedo inscribirme en un solo curso?
¡Sí! Para empezar, haz clic en la tarjeta del curso que te interesa e inscríbete. Puedes inscribirte y completar el curso para obtener un certificado que puedes compartir o puedes acceder al curso como oyente para ver los materiales del curso de manera gratuita. Cuando cancelas la suscripción de un curso que forma parte de un programa especializado, se cancela automáticamente la suscripción de todo el programa especializado. Visita el panel del estudiante para realizar un seguimiento de tu progreso.
¿Hay ayuda económica disponible?
Sí, Coursera ofrece ayuda económica a los estudiantes que no pueden pagar la tarifa. Solicítala haciendo clic en el enlace de Ayuda económica que está debajo del botón “Inscribirse” a la izquierda. Se te pedirá que completes una solicitud. Recibirás una notificación en caso de que se apruebe. Deberás completar este paso para cada uno de los cursos que forman parte del Programa especializado, incluido el proyecto final. Obtén más información.
¿Puedo tomar este curso de manera gratuita?
Cuando te inscribes en el curso, tienes acceso a todos los cursos del programa especializado y obtienes un certificado cuando completas el trabajo. Si solo deseas leer y ver el contenido del curso, puedes participar del curso como oyente de manera gratuita. Si no puedes pagar la tarifa, puedes solicitar ayuda económica.
¿Este curso es 100 % en línea? ¿Necesito asistir a alguna clase en persona?
Este curso es completamente en línea, de modo que no necesitas ir a un aula en persona. Puedes acceder a tus lecciones, lecturas y tareas en cualquier momento y cualquier lugar a través de Internet o tu dispositivo móvil.
¿Cuánto tiempo se necesita para completar un programa especializado?
The specialization includes 3 courses and 1 capstone module.
Each course requires between 10 to 12 hours.
The capstone includes 3 case studies. The realization of each case study requires between 3 to 4 hours of work, and 1 to 2 hours for the correction in a peer to peer air mode.
What background knowledge is necessary?
No background knowledge is requested.
Do I need to take the courses in a specific order?
It is recommended to start with course 1 (Understand the digital word).
The next courses (2 -Act- and 3 -Grow-) can be taken in any order the learner wishes.
The Capstone module must be performed after completing the 3 courses.
¿Recibiré crédito universitario por completar el programa especializado?
Certification
What will I be able to do upon completing the Specialization?
Once completed, you’ll be able to develop an analytical approach and a critical sense of the changes taking place in the new digital world, and you’ll be in a better position to embrace it.
Through your assignments, you will be able to develop analytical and creative skills with a high degree of autonomy.

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