- analyze a digital business process
- choose a KPI
- understand the contexts and ecosystems of digital business
- apply the principles of growth hacking
- define and formulate a strategic shift
- Modeling
- Product Planning
- Intellectual Capital
- Business Ecosystem
Programa especializado: Digital Business
Understand Digital Business rules and mechanisms. Develop an analytical approach and a critical sense of the changes taking place in Digital Business
ofrecido por
Institut Mines-Télécom
École Polytechnique
Programa especializado: Digital BusinessInstitut Mines-TélécomQué aprenderás
You will learn concepts and mechanisms impacting the digital economy and society at large. You will develop analytical and business skills.
Habilidades que obtendrás
Acerca de este Programa Especializado
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This specialization provides a valuable guide for managers, employees and entrepreneurs to understand the rules, concepts and mechanisms of Digital Business in order to be ready to innovate in a Digital World.
With 4 courses and 30 attractive videos and assessments, we analyze the Digital Transformation at stake and decipher the rules of this new world. In the final exercise entitled “Capstone”, the Learner will solve a professional challenge by applying his/her new perspective to a variety of real business situations.
Once completed, the Learner will have developed an analytical approach and gained a critical sense of the changes taking place in the new digital world, and will be in a better position to embrace it.
Proyecto de aprendizaje aplicado
LVMH (luxury goods), Huawei (telecommunications), Energysquare (energy) : 3 companies with very different sizes, histories and DNA. And yet, they all face the same challenge : innovate and adapt to be the market leader in their respective industry sector. In the capstone module, the Learner will study each of these three companies from a different perspective : analyst, consultant and manager. Each perspective will require applying a different set of skills, such as analysing a digital business process, defining and formulating a strategic shift, applying the principles of growth hacking, and many more.
Through your assignments, you will develop analytical, evaluation and creative skills entirely independently.
Certificado para compartir
Obtén un certificado al finalizar
Cursos 100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Cronograma flexible
Establece y mantén fechas de entrega flexibles.
Nivel principiante
No se requiere experiencia previa.
Aproximadamente 4 meses para completarse
Ritmo sugerido de 3 horas/semana
Inglés (English)
Subtítulos: Inglés (English), Francés (French), Portugués (europeo), Ruso (Russian), Español (Spanish)
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosCertificado para compartir
Obtén un certificado al finalizar
Cursos 100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Cronograma flexible
Establece y mantén fechas de entrega flexibles.
Nivel principiante
No se requiere experiencia previa.
Aproximadamente 4 meses para completarse
Ritmo sugerido de 3 horas/semana
Inglés (English)
Subtítulos: Inglés (English), Francés (French), Portugués (europeo), Ruso (Russian), Español (Spanish)
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosCómo funciona el programa especializado
Toma cursos
Un programa especializado de Coursera es un conjunto de cursos que te ayudan a dominar una aptitud. Para comenzar, inscríbete en el programa especializado directamente o échale un vistazo a sus cursos y elige uno con el que te gustaría comenzar. Al suscribirte a un curso que forme parte de un programa especializado, quedarás suscrito de manera automática al programa especializado completo. Puedes completar solo un curso: puedes pausar tu aprendizaje o cancelar tu suscripción en cualquier momento. Visita el panel principal del estudiante para realizar un seguimiento de tus inscripciones a cursos y tu progreso.
Proyecto práctico
Cada programa especializado incluye un proyecto práctico. Necesitarás completar correctamente el proyecto para completar el programa especializado y obtener tu certificado. Si el programa especializado incluye un curso separado para el proyecto práctico, necesitarás completar cada uno de los otros cursos antes de poder comenzarlo.
Obtén un certificado
Cuando completes todos los cursos y el proyecto práctico, obtendrás un Certificado que puedes compartir con posibles empleadores y tu red profesional.
Hay 4 cursos en este Programa Especializado
Digital Business - Understand the digital world
66 calificaciones
Facebook, AirBnB, Tesla, Amazon, Uber. In just a few years, companies like these have changed the face of the global economy. Meanwhile, hundreds of thousands of start-ups are disrupting old business models, taking on centennial industrial groups – and winning. It’s clear that the rules of business have changed forever.
Digital business - Act on the digital world
10 calificaciones
The idea that digital technology triggers profound change in companies is largely accepted. There is indeed no question that the digital world is profoundly changing business life. Everyone is now on the same page. But with the digital world come a lot of misconceptions and buzzwords. You can no longer get by with these commonplaces or general ideas. You need to gain a detailed understanding of the main new management paradigms: new marketing approaches, the role of data in data-driven management, large businesses’ struggle to innovate, etc. This will give you precise insight into changes at work. Without precision, it is difficult to understand. Without understanding, it is impossible to act.
Digital business - Grow on digital world
Digital-driven changes are both generic and specific. Most transformations apply to all industries, equally and without exception. But in some industries or places, digital transformations are singular and atypical. To be a player in the digital world, you will need to master both the transformations common to all industries and the transformations at work on certain verticals. Retail and the sharing economy are emblematic of markets where specific transformations are unfolding. This module will tell you how.
Digital Business - Capstone project
LVMH! Huawei! Energysquare! Three companies in very different industries: luxury goods, telecommunications, energy. Three companies with very different sizes, histories and DNA. And yet, they all share the same objective: to innovate and change, and so to remain or become leaders in their respective markets. The multiple questions that this raises for them warrant your close attention. In this capstone module, you will study each of these three companies and will in turn be an analyst, a consultant and a manager, depending on the assignment. You will use the knowledge acquired in the three MOOCs of this specialization to complete your assignments: analyse a digital business process, define and formulate a strategic shift, apply the principles of growth hacking, and more.
ofrecido por
Institut Mines-Télécom
Institut Mines-Télécom is a public institution dedicated to higher education, research and innovation in engineering and digital technologies.
École Polytechnique
École polytechnique combines research, teaching and innovation at the highest scientific and technological level worldwide to meet the challenges of the 21st century. At the forefront of French engineering schools for more than 200 years, its education promotes a culture of multidisciplinary scientific excellence, open in a strong humanist tradition.\n
Preguntas Frecuentes
¿Cuál es la política de reembolsos?
¿Puedo inscribirme en un solo curso?
¿Hay ayuda económica disponible?
¿Puedo tomar este curso de manera gratuita?
¿Este curso es 100 % en línea? ¿Necesito asistir a alguna clase en persona?
¿Cuánto tiempo se necesita para completar un programa especializado?
What background knowledge is necessary?
Do I need to take the courses in a specific order?
¿Recibiré crédito universitario por completar el programa especializado?
What will I be able to do upon completing the Specialization?
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