Programa Especializado - Marketing Digital

Comenzó el mar. 20

Programa Especializado - Marketing Digital

Drive Customer Behavior Online

A five-course overview of the latest digital marketing skills, taught by industry experts.

Sobre este Programa Especializado

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.

Creada por:

courses
6 courses

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projects
Proyectos

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certificates
Certificados

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Descripción general de los proyectos

Cursos
Beginner Specialization.
No prior experience required.
  1. CURSO 1

    Marketing en un Mundo Digital

    Sesión actual: mar. 20 — abr. 24.
    Dedicación
    4 semanas de estudio, 6-8 horas/semana
    Subtítulos
    English, Vietnamese, Spanish, Portuguese (Brazilian), Chinese (Simplified)

    Acerca del Curso

    Este curso analiza cómo las herramientas digitales, tales como el Internet, los teléfonos inteligentes y la impresión 3D, están revolucionando el mundo de la mercadotecnia, cambiando el balance de poder de la empresa a los clientes. Marketing en un Mundo Digital es uno de los cursos más populares en Coursera y ha atraido a más de 100,000 estudiantes. De acuerdo a Class-Central.com, este curso es también el curso de negocios en línea mejor valorado en el mundo. La revista NC calificó este curso como una de las 10 Clases en línea más populares para profesionales del 2015. Este curso es parte del iMBA impartido por la Universidad de Illinois, un MBA en línea flexible y altamente acreditado a un increible y competitivo precio. Para más información, por favor dirígete a la página de Recursos en este curso y a onlinemba.illinois.edu.
  2. CURSO 2

    Análisis Digital para Profesionales de Marketing: Análisis del Marketing en la Teoría

    Sesión actual: mar. 20 — abr. 24.
    Dedicación
    4 weeks of study, 8-10 hours/week
    Subtítulos
    English

    Acerca del Curso

    Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.
  3. CURSO 3

    Análisis Digital para Profesionales de Marketing: Análisis del Marketing en la Práctica

    Sesión actual: mar. 20 — abr. 24.
    Dedicación
    4 weeks of study, 8-10 hours/week
    Subtítulos
    English

    Acerca del Curso

    This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space.
  4. CURSO 4

    Canales de Marketing Digital: El Entorno

    Sesión actual: mar. 20 — abr. 24.
    Dedicación
    4 weeks of study, 8-10 hours/week
    Subtítulos
    English

    Acerca del Curso

    Learn the role of digital channels in an integrated marketing campaign and why you need a digital strategy. Interact with the content and hear from industry experts invited to join the course. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
  5. CURSO 5

    Canales de Marketing Digital: Planificación

    Sesión actual: mar. 20 — abr. 24.
    Dedicación
    4 weeks of study, 8-10 hours/week
    Subtítulos
    English

    Acerca del Curso

    Learn the role of digital channels in an integrated marketing campaign and why you need a digital strategy. Interact with the content and hear from industry experts invited to join the course.
  6. CURSO 6

    Digital Marketing Capstone

    Próxima sesión: may. 15 — jul. 3.
    Dedicación
    6 weeks of study, 5-7 hours/week
    Subtítulos
    English

    Sobre el Proyecto Final

    The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger(http://www.grainger.com/) . They are the largest supplier of Maintenance, Repair and Operations (MRO) products. Millions of businesses and institutions worldwide rely on Grainger for pumps, motors, hand tools, janitorial supplies, fasteners and much more. In 2014, they had sales of US Dollar 9.96 Billion, and e-commerce accounts for about 35-40% of sales. They are the Number 13 retailer in terms on e-commerce sales in the Top 500 list for US and Canada. You will be working on a problem specified by the Digital Marketing team at Grainger, to develop a channel strategy to increase sales of Bosch power tools on Grainger.com. You will have the opportunity to combine the tools and techniques obtained through all the courses in this specialization (Marketing in a Digital World, Digital Analytics for Marketing Professionals, and Digital Marketing Channels) and apply them to a real business problem. The Capstone project will be 6 weeks long. You must take the Capstone project class after taking all the other courses in this Specialization. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

Creadores

  • Universidad de Illinois en Urbana-Champaign

    Founded in 1867, the University of Illinois at Urbana-Champaign pioneers innovative research that tackles global problems and expands the human experience.

    The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.

  • Vishal Sachdev

    Vishal Sachdev

    Director, Illinois MakerLab
  • Rhiannon Clifton

    Rhiannon Clifton

    Program Director
  • Kevin Hartman

    Kevin Hartman

    Head of Industry at Google
  • Aric Rindfleisch

    Aric Rindfleisch

    John M. Jones Professor of Marketing

FAQs

More questions? Visit the Learner Help Center.