- Marketing Optimization
- Search Engine Marketing (SEM)
- Social Media
- Mobile Marketing
- Marketing Analytics
- Marketing
- Brand Management
- Experience Design
- E-Commerce
- Landing Page
- ad campaigns
- Search Engine Marketing
Programa especializado: E-Marketing
Develop an E-Marketing Strategy for Your Business. Master strategies and tools for managing your audience online.
ofrecido por


Qué aprenderás
Recognize the current landscape of the digital business environment and identify strategies to define, attract, and engage your audience online
Develop a digital marketing plan designed to meet your goals and objectives for any existing or new business, product, or service
Apply testing and analytics to optimize your marketing efforts and improve business outcomes
Develop an audience persona based on a target audience.
Habilidades que obtendrás
Acerca de este Programa Especializado
Proyecto de aprendizaje aplicado
In this specialization, our goals are to:
-Recognize the current landscape of the digital business environment and identify strategies to define, attract, and engage your audience online
-Develop a digital marketing plan designed to meet your goals and objectives for any existing or new business, product, or service
-Create a marketing strategy that leverages social media, mobile marketing, and landing page best practices
-Apply testing and analytics to optimize your marketing efforts and improve business outcomes
No prior experience is required, however some familiarity with basic marketing concepts is helpful.
No prior experience is required, however some familiarity with basic marketing concepts is helpful.
Cómo funciona el programa especializado
Toma cursos
Un programa especializado de Coursera es un conjunto de cursos que te ayudan a dominar una aptitud. Para comenzar, inscrÃbete en el programa especializado directamente o échale un vistazo a sus cursos y elige uno con el que te gustarÃa comenzar. Al suscribirte a un curso que forme parte de un programa especializado, quedarás suscrito de manera automática al programa especializado completo. Puedes completar solo un curso: puedes pausar tu aprendizaje o cancelar tu suscripción en cualquier momento. Visita el panel principal del estudiante para realizar un seguimiento de tus inscripciones a cursos y tu progreso.
Proyecto práctico
Cada programa especializado incluye un proyecto práctico. Necesitarás completar correctamente el proyecto para completar el programa especializado y obtener tu certificado. Si el programa especializado incluye un curso separado para el proyecto práctico, necesitarás completar cada uno de los otros cursos antes de poder comenzarlo.
Obtén un certificado
Cuando completes todos los cursos y el proyecto práctico, obtendrás un Certificado que puedes compartir con posibles empleadores y tu red profesional.

Hay 3 cursos en este Programa Especializado
Identifying, Attracting, and Growing Your Digital Audience
Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals.
Strategies for Converting and Retaining Customers Online
Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base.
Mobile Marketing, Optimization Tactics, and Analytics
Welcome to Course 3 of the E-Marketing Specialization: Mobile Marketing Optimization Tactics, and Analytics. Our final course will start with an introduction to mobile marketing. The remaining modules will provide you with the knowledge needed to increase sales, boost engagement, and interpret website analytics. This course will culminate in a peer-reviewed activity, in which you will have the opportunity to apply all the skills you have learned throughout the previous courses in this series.
ofrecido por

Universidad de California en Irvine
Since 1965, the University of California, Irvine has combined the strengths of a major research university with the bounty of an incomparable Southern California location. UCI’s unyielding commitment to rigorous academics, cutting-edge research, and leadership and character development makes the campus a driving force for innovation and discovery that serves our local, national and global communities in many ways.
Preguntas Frecuentes
¿Cuál es la polÃtica de reembolsos?
¿Puedo inscribirme en un solo curso?
¿Hay ayuda económica disponible?
¿Puedo tomar este curso de manera gratuita?
¿Este curso es 100 % en lÃnea? ¿Necesito asistir a alguna clase en persona?
¿Cuánto tiempo se necesita para completar un programa especializado?
What background knowledge is necessary?
Do I need to take the courses in a specific order?
¿Recibiré crédito universitario por completar el programa especializado?
What will I be able to do upon completing the Specialization?
¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.