Develop an E-Marketing Strategy for Your Business. Master strategies and tools for managing your audience online.

4.3

estrellas

20 calificaciones

Stephane Muller

ofrecido por

Programa especializado: E-MarketingUniversidad de California en Irvine

Qué aprenderás

Recognize the current landscape of the digital business environment and identify strategies to define, attract, and engage your audience online

Develop a digital marketing plan designed to meet your goals and objectives for any existing or new business, product, or service

Apply testing and analytics to optimize your marketing efforts and improve business outcomes

Develop an audience persona based on a target audience.

Habilidades que obtendrás

Marketing OptimizationSearch Engine Marketing (SEM)Social MediaMobile MarketingMarketing AnalyticsMarketingBrand ManagementExperience DesignE-CommerceLanding Pagead campaignssearch engine marketing

Acerca de este Programa Especializado

In this specialization, students will explore the continually evolving platforms and channels of digital marketing and learn how to define and build an audience through social media, search engine marketing, and website optimization. Areas of study include mobile-first marketing, microsites, and how to measure and track conversion through analytical tools. Get ready to review and practice the most relevant digital tactics for your marketing goals.

Proyecto de aprendizaje aplicado

In this specialization, our goals are to:

-Recognize the current landscape of the digital business environment and identify strategies to define, attract, and engage your audience online

-Develop a digital marketing plan designed to meet your goals and objectives for any existing or new business, product, or service

-Create a marketing strategy that leverages social media, mobile marketing, and landing page best practices

-Apply testing and analytics to optimize your marketing efforts and improve business outcomes

Certificado para compartir

Obtén un certificado al finalizar

Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Cronograma flexible

Establece y mantén fechas de entrega flexibles.

Nivel principiante

No prior experience is required, however some familiarity with basic marketing concepts is helpful.

Approximately 3 months to complete

Suggested pace of 3 hours/week

Inglés (English)

Subtítulos: Inglés (English), Javanés

Certificado para compartir

Obtén un certificado al finalizar

Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Cronograma flexible

Establece y mantén fechas de entrega flexibles.

Nivel principiante

No prior experience is required, however some familiarity with basic marketing concepts is helpful.

Approximately 3 months to complete

Suggested pace of 3 hours/week

Inglés (English)

Subtítulos: Inglés (English), Javanés

Hay 3 cursos en este Programa Especializado

Curso1

Curso 1

Identifying, Attracting, and Growing Your Digital Audience

4.3

estrellas

20 calificaciones

•

8 reseña

Welcome to Course 1 of the E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals.

You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan. Our learning goals for this course are to: - Recognize the current landscape of the digital business environment. - Develop an audience persona based on a target audience. - Identify strategies to define, attract, and engage your audience online. - Review an e-commerce experience and discuss how to improve customer experience. - Compare social networks and develop a social media strategy designed to meet your marketing goals and objectives.

Curso2

Curso 2

Strategies for Converting and Retaining Customers Online

Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base.

You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan. Our learning goals for this course are to: - Explore how to leverage keywords and search engine marketing in your ad campaigns - Develop a sample pay per click (PPC) ad campaign that aligns with your marketing goals - Analyze a landing page and identify successful and unsuccessful elements - Recognize how to apply calls-to-action to increase customer conversion - Identify tactics of customer conversion and retention to add to your digital marketing plan

Curso3

Curso 3

Mobile Marketing, Optimization Tactics, and Analytics

Welcome to Course 3 of the E-Marketing Specialization: Mobile Marketing Optimization Tactics, and Analytics. Our final course will start with an introduction to mobile marketing. The remaining modules will provide you with the knowledge needed to increase sales, boost engagement, and interpret website analytics. This course will culminate in a peer-reviewed activity, in which you will have the opportunity to apply all the skills you have learned throughout the previous courses in this series.

You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan. Our learning goals for this course are to: - Identify the elements of a mobile marketing strategy and examine the various considerations associated with choosing a mobile platform - Explore the various methods to enhance a mobile experience - Analyze and optimize marketing efforts to improve business outcomes - Develop a digital marketing plan designed to meet your goals and objectives

Instructor

Stephane Muller

9,171 alumnos

12 cursos

ofrecido por

Universidad de California en Irvine

Since 1965, the University of California, Irvine has combined the strengths of a major research university with the bounty of an incomparable Southern California location. UCI’s unyielding commitment to rigorous academics, cutting-edge research, and leadership and character development makes the campus a driving force for innovation and discovery that serves our local, national and global communities in many ways.

Preguntas Frecuentes

¿Recibiré crédito universitario por completar el programa especializado?
Esta Especialización no otorga crédito universitario, pero algunas universidades pueden aceptar los Certificados de especializaciones para obtener crédito. Consulta con tu institución para obtener más información. Los Títulos en línea y los Certificados Mastertrack™ de Coursera brindan la oportunidad de obtener créditos universitarios.
Can I just enroll in a single course?
Si estás suscrito, obtienes una prueba gratis de 7 días, que podrás cancelar cuando desees sin ningún tipo de penalidad. Una vez transcurrido ese tiempo, no realizamos reembolsos. No obstante, puedes cancelar tu suscripción cuando quieras. Consulta nuestra política completa de reembolsos.
¿Puedo inscribirme en un solo curso?
¡Sí! Para empezar, haz clic en la tarjeta del curso que te interesa e inscríbete. Puedes inscribirte y completar el curso para obtener un certificado que puedes compartir o puedes acceder al curso como oyente para ver los materiales del curso de manera gratuita. Cuando cancelas la suscripción de un curso que forma parte de un programa especializado, se cancela automáticamente la suscripción de todo el programa especializado. Visita el panel del estudiante para realizar un seguimiento de tu progreso.
Can I take the course for free?
Sí, Coursera ofrece ayuda económica a los estudiantes que no pueden pagar la tarifa. Solicítala haciendo clic en el enlace de Ayuda económica que está debajo del botón “Inscribirse” a la izquierda. Se te pedirá que completes una solicitud. Recibirás una notificación en caso de que se apruebe. Deberás completar este paso para cada uno de los cursos que forman parte del Programa especializado, incluido el proyecto final. Obtén más información.
¿Puedo tomar este curso de manera gratuita?
Cuando te inscribes en el curso, tienes acceso a todos los cursos del programa especializado y obtienes un certificado cuando completas el trabajo. Si solo deseas leer y ver el contenido del curso, puedes participar del curso como oyente de manera gratuita. Si no puedes pagar la tarifa, puedes solicitar ayuda económica.
¿Este curso es 100 % en línea? ¿Necesito asistir a alguna clase en persona?
Este curso es completamente en línea, de modo que no necesitas ir a un aula en persona. Puedes acceder a tus lecciones, lecturas y tareas en cualquier momento y cualquier lugar a través de Internet o tu dispositivo móvil.
¿Cuánto tiempo se necesita para completar un programa especializado?
No marketing background is required, however a knowledge of basic marketing terms and concepts will be helpful.
Do I need to take the courses in a specific order?
It is recommended to take the courses in order:
Identifying, Attracting, and Growing your Digital Audience
Strategies for Converting and Retaining Customers Online
Mobile Marketing, Optimization Tactics, and Analytics
Course 3 includes a peer review activity that leverages the activities completed in Course 1 & 2 .
Will I earn university credit for completing the Specialization?
No university credit will be earned, however you will earn a certificate of completion.
¿Recibiré crédito universitario por completar el programa especializado?
After completing this specialization, learners will be able to:
Recognize the current landscape of the digital business environment and identify strategies to define, attract, and engage your audience online
Develop a digital marketing plan designed to meet your goals and objectives for any existing or new business, product, or service
Create a marketing strategy that leverages social media, mobile marketing, and landing page best practices
Apply testing and analytics to optimize your marketing efforts and improve business outcomes

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