Build Communication Skills in Business English. Advance in your career and broaden your abilities.

4.7

estrellas

2,146 calificaciones

Wanda Huber +3 instructores más
Instructor principal

ofrecido por

Programa especializado: Business EnglishUniversidad del Estado de Arizona

Habilidades que obtendrás

NegotiationEnglish LanguageManagementMarketingWritingCommunicationEmailingMeetingWin-Win GameBusiness CommunicationFinanceLeadership

Acerca de este Programa Especializado

This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas.

Proyecto de aprendizaje aplicado

A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include:

· A project status report

· A copy of the marketing campaign

· A basic budget analysis for the project

· A short presentation for upper management with details on the project’s status

This project will give you the opportunity to apply your English skills learned in the courses to develop a useful document for your current job or a document that you could use as an example to demonstrate your new abilities and skills.

Resultados profesionales del estudiante

40%

Comenzaste una nueva carrera profesional después de completar este programa especializado.

33%

Conseguiste un aumento de sueldo o ascenso.

Certificado para compartir

Obtén un certificado al finalizar

Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Cronograma flexible

Establece y mantén fechas de entrega flexibles.

Nivel intermedio

Se requiere cierto nivel de experiencia relacionada.

Approximately 6 months to complete

Suggested pace of 5 hours/week

Inglés (English)

Subtítulos: Inglés (English), Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Vietnamita, Alemán (German), Ruso (Russian), Español (Spanish)

Resultados profesionales del estudiante

40%

Comenzaste una nueva carrera profesional después de completar este programa especializado.

33%

Conseguiste un aumento de sueldo o ascenso.

Certificado para compartir

Obtén un certificado al finalizar

Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Cronograma flexible

Establece y mantén fechas de entrega flexibles.

Nivel intermedio

Se requiere cierto nivel de experiencia relacionada.

Approximately 6 months to complete

Suggested pace of 5 hours/week

Inglés (English)

Subtítulos: Inglés (English), Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Vietnamita, Alemán (German), Ruso (Russian), Español (Spanish)

Hay 4 cursos en este Programa Especializado

Curso1

Curso 1

Business English: Management and Leadership

4.8

estrellas

1,101 calificaciones

•

304 reseña

Are you a business executive or a manager who uses English in your career? Then you know that good business communication in English requires focus, vocabulary, and specific linguistic structures. In this course, you will follow along a recently promoted manager as she builds and leads her team to success. Together, you will practice the language and styles of communication needed in English for

• Recruiting and training a professional team to work together with integrity and respect • Managing and participating in well-organized meetings • Making telephone conferences more efficient • Writing professional emails that are easy to read The activities in this course will give you the opportunity to share your experience and receive immediate feedback from other business professionals around the world.

Curso2

Curso 2

Business English: Finance and Economics

4.7

estrellas

475 calificaciones

•

130 reseña

Do you work in finance or interact with finance professionals? Is it necessary to speak, write or understand English in your career? Follow the authentic characters in this course as they work through common business situations in finance and economics. Learn from your successes and failure, and think critically about your own communication options. After taking this course, you will be able to read and create efficient e-mails, reports, and impactful presentations with words and phrases commonly used in finance and economics. Communicate clearly under pressure utilizing recently learned strategies, and obtain immediate feedback about the efficiency of your business communication skills in English from other finance professionals around the world! Gain the English communication skills that you desire and that global managers expect.

Curso3

Curso 3

Business English: Marketing and Sales

4.7

estrellas

551 calificaciones

•

140 reseña

If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to:

· Express your ideas through efficient emails, reports and persuasive presentations · Learn words and phrases related to market research, branding, direct marketing, advertising costs, etc. · Get instant feedback about the efficiency of your business communication skills in English from sales and marketing professionals from around the world · Become part of a global community of business professionals who are developing their English communication skills

Curso4

Curso 4

Business English: Final Project

4.7

estrellas

19 calificaciones

•

4 reseña

· A project status report · A copy of the marketing campaign · A basic budget analysis for the project · A short presentation for upper management with details on the project’s status This project will give you the opportunity to apply your English skills learned in the courses to develop a useful document for your current job or a document that you could use as an example to demonstrate your new abilities and skills.

Instructores

ofrecido por

Universidad del Estado de Arizona

Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.

Preguntas Frecuentes

¿Recibiré crédito universitario por completar el programa especializado?
Esta Especialización no otorga crédito universitario, pero algunas universidades pueden aceptar los Certificados de especializaciones para obtener crédito. Consulta con tu institución para obtener más información. Los Títulos en línea y los Certificados Mastertrack™ de Coursera brindan la oportunidad de obtener créditos universitarios.
Can I just enroll in a single course?
Si estás suscrito, obtienes una prueba gratis de 7 días, que podrás cancelar cuando desees sin ningún tipo de penalidad. Una vez transcurrido ese tiempo, no realizamos reembolsos. No obstante, puedes cancelar tu suscripción cuando quieras. Consulta nuestra política completa de reembolsos.
¿Puedo inscribirme en un solo curso?
¡Sí! Para empezar, haz clic en la tarjeta del curso que te interesa e inscríbete. Puedes inscribirte y completar el curso para obtener un certificado que puedes compartir o puedes acceder al curso como oyente para ver los materiales del curso de manera gratuita. Cuando cancelas la suscripción de un curso que forma parte de un programa especializado, se cancela automáticamente la suscripción de todo el programa especializado. Visita el panel del estudiante para realizar un seguimiento de tu progreso.
Can I take the course for free?
Sí, Coursera ofrece ayuda económica a los estudiantes que no pueden pagar la tarifa. Solicítala haciendo clic en el enlace de Ayuda económica que está debajo del botón “Inscribirse” a la izquierda. Se te pedirá que completes una solicitud. Recibirás una notificación en caso de que se apruebe. Deberás completar este paso para cada uno de los cursos que forman parte del Programa especializado, incluido el proyecto final. Obtén más información.
¿Puedo tomar este curso de manera gratuita?
Cuando te inscribes en el curso, tienes acceso a todos los cursos del programa especializado y obtienes un certificado cuando completas el trabajo. Si solo deseas leer y ver el contenido del curso, puedes participar del curso como oyente de manera gratuita. Si no puedes pagar la tarifa, puedes solicitar ayuda económica.
¿Este curso es 100 % en línea? ¿Necesito asistir a alguna clase en persona?
Este curso es completamente en línea, de modo que no necesitas ir a un aula en persona. Puedes acceder a tus lecciones, lecturas y tareas en cualquier momento y cualquier lugar a través de Internet o tu dispositivo móvil.
¿Cuánto tiempo se necesita para completar un programa especializado?
This specialization was designed for business professionals and executives with an intermediate level of English. This means you can hold basic conversations in English, you can read, understand, and write simple emails, and you can understand some of what you hear in the English language news.
More specifically, your linguistic competence can be measured by your scores on the TOEFL iBT or IELTS exams. A minimum score of 4 on the IELTS exam or 31 or higher on the TOEFL iBT exam indicate an intermediate level. (Obtaining official test scores is not necessary to participate in the specialization. These scores serve only as a point of reference for learners.)
Do I need to take the courses in a specific order?
It is not required that you take the courses in the order they are presented. However, the course "Business English: Management and Leadership" is a good introduction to the rest of courses in this specialization.
Will I earn university credit for completing the Specialization?
The courses and the Coursera certificate are not equivalent to university credits, although some universities may recognize them. Check with your institution for more information.
¿Recibiré crédito universitario por completar el programa especializado?
Read and write information related to business communications using up-to-date terminology. Understand the vocabulary currently used in leadership, management, and finance. Complete various business-related writing tasks, including marketing on social media, business proposals, emails, executive summaries, and transcripts of a meeting. Use effective communication skills in a business meeting, a formal presentation, or a sales pitch for a product. Use the common linguistic structures of informal conversation, negotiation, persuasion, networking, professional presentations, and more.

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Programa especializado: Business English

Habilidades que obtendrás

Acerca de este Programa Especializado

Proyecto de aprendizaje aplicado

Hay 4 cursos en este Programa Especializado

Curso 1

Business English: Management and Leadership