Foundations of Management Specialization
Boost Your Career with New Business Knowledge . Master Business Management Fundamentals
About This Specialization
Good management is equal parts knowing and doing. No matter what industry you work in or where you are in your career, a basic understanding of financial, marketing and decision-making principles and other management fundamentals will help you achieve your professional goals - be it getting promoted in your current job, getting ready for a MBA program, or starting your own company. This Specialization will give you a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance, marketing, and organizational behavior. In each course, you'll analyze real business cases from these four perspectives. In the final Capstone Project, you’ll apply what you’ve learned to develop a holistic solution to a real-world business dilemma. This Specialization will provide you with the skill set needed to help achieve the next step in your career.
Follow the suggested order or choose your own.
Designed to help you practice and apply the skills you learn.
Highlight your new skills on your resume or LinkedIn.
- Beginner Specialization.
- No prior experience required.
Accounting: Principles of Financial AccountingCurrent session: Dec 11
- 4 weeks of study, 2-4 hours/week
About the CourseFinancial Accounting is often called the language of business; it is the language that managers use to communicate the firm's financial and economic information to external parties such as shareholders and creditors. Nobody working in business ca
Operational Finance: Finance for ManagersUpcoming session: Jan 1
- 4 weeks of study, 3-5 hours/week
About the CourseWhen it comes to numbers, there is always more than meets the eye. In operational finance, you will learn how to read the “story” that the balance sheet and income statement tells about the company’s operations. The insights you gain f
Marketing: Customer Needs and WantsCurrent session: Dec 11
- 4 weeks of study, 1-3 hours/week
About the CourseUnderstanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use
Organizational Behavior: How to Manage PeopleCurrent session: Dec 11
About the CoursePeter Drucker, a pioneer in the field of management, once said that people have a perverse tendency to behave like human beings. Of course, we are not machines, and certainly not programmable. But through the study of organizational behavior
Analysis of Business ProblemsUpcoming session: Jan 29
- 5 weeks of study, 0.5-1.5 hours/week
About the Capstone ProjectWhen does an opportunity to increase the bottom line become a liability for long-term brand sustainability and profitability? That is the question that GAS GAS, an off-road motorcycle manufacturer, is confronting. In this culminating course, it’s tim
Carlos García Pont
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