Foundations of Management Specialization

Started Oct 16

Foundations of Management Specialization

Boost Your Career with New Business Knowledge

Master Business Management Fundamentals

About This Specialization

Good management is equal parts knowing and doing. No matter what industry you work in or where you are in your career, a basic understanding of financial, marketing and decision-making principles and other management fundamentals will help you achieve your professional goals - be it getting promoted in your current job, getting ready for a MBA program, or starting your own company. This Specialization will give you a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance, marketing, and organizational behavior. In each course, you'll analyze real business cases from these four perspectives. In the final Capstone Project, you’ll apply what you’ve learned to develop a holistic solution to a real-world business dilemma. This Specialization will provide you with the skill set needed to help achieve the next step in your career.

Created by:

courses
5 courses

Follow the suggested order or choose your own.

projects
Projects

Designed to help you practice and apply the skills you learn.

certificates
Certificates

Highlight your new skills on your resume or LinkedIn.

Courses
Beginner Specialization.
No prior experience required.
  1. COURSE 1

    Accounting: Principles of Financial Accounting

    Current session: Oct 16
    Commitment
    4 weeks of study, 2-4 hours/week
    Subtitles
    English

    About the Course

    Financial Accounting is often called the language of business; it is the language that managers use to communicate the firm's financial and economic information to external parties such as shareholders and creditors. Nobody working in business ca
  2. COURSE 2

    Operational Finance: Finance for Managers

    Upcoming session: Nov 6
    Commitment
    4 weeks of study, 3-5 hours/week
    Subtitles
    English

    About the Course

    When it comes to numbers, there is always more than meets the eye. In operational finance, you will learn how to read the “story” that the balance sheet and income statement tells about the company’s operations. The insights you gain f
  3. COURSE 3

    Marketing: Customer Needs and Wants

    Current session: Oct 16
    Commitment
    4 weeks of study, 1-3 hours/week
    Subtitles
    English

    About the Course

    Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use
  4. COURSE 4

    Organizational Behavior: How to Manage People

    Current session: Oct 16
    Subtitles
    English

    About the Course

    Peter Drucker, a pioneer in the field of management, once said that people have a perverse tendency to behave like human beings. Of course, we are not machines, and certainly not programmable. But through the study of organizational behavior
  5. COURSE 5

    Analysis of Business Problems

    Upcoming session: Nov 6
    Commitment
    5 weeks of study, 0.5-1.5 hours/week
    Subtitles
    English

    About the Capstone Project

    When does an opportunity to increase the bottom line become a liability for long-term brand sustainability and profitability? That is the question that GAS GAS, an off-road motorcycle manufacturer, is confronting. In this culminating course, it’s tim

Creators

  • IESE Business School

    IESE Business School’s approach to global business education focuses on developing leaders who work with integrity and strive to achieve the best in themselves and others.

    For over fifty years, IESE, the graduate business school of the University of Navarra, has been at the forefront of management education, developing and inspiring business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve.

  • Marc Badia

    Marc Badia

    Assistant Professor
  • Mario Capizzani

    Mario Capizzani

    Lecturer
  • Miguel Antón

    Miguel Antón

    Assistant Professor
  • Anneloes Raes

    Anneloes Raes

    Assistant Professor
  • Carlos García Pont

    Carlos García Pont

    Professor

FAQs

More questions? Visit the Learner Help Center.