Acerca de este Programa Especializado

Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Cronograma flexible

Establece y mantén fechas de entrega flexibles.

Nivel intermedio

This specialization is well-suited for any business professional dealing with R&D for high technologies, brand management, and business strategy.

Aprox. 3 meses para completar

Sugerido 4 horas/semana

Inglés (English)

Subtítulos: Inglés (English)

Qué aprenderás

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    Identify the types of intellectual property protection available under U.S. law

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    Evaluate your options for protecting your creative innovations with copyright law

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    Analyze and interpret a patent document for a competing product

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    Develop strategies for protecting and maximizing your brand with a comprehensive trademark strategy

Habilidades que obtendrás

Brand ManagementStrategic ThinkingPlanningIntellectual PropertyBusiness Strategy

Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Cronograma flexible

Establece y mantén fechas de entrega flexibles.

Nivel intermedio

This specialization is well-suited for any business professional dealing with R&D for high technologies, brand management, and business strategy.

Aprox. 3 meses para completar

Sugerido 4 horas/semana

Inglés (English)

Subtítulos: Inglés (English)

Cómo funciona Programa Especializado

Toma cursos

Un programa especializado de Coursera es un conjunto de cursos que te ayudan a dominar una aptitud. Para comenzar, inscríbete en el programa especializado directamente o échale un vistazo a sus cursos y elige uno con el que te gustaría comenzar. Al suscribirte a un curso que forme parte de un programa especializado, quedarás suscrito de manera automática al programa especializado completo. Puedes completar solo un curso: puedes pausar tu aprendizaje o cancelar tu suscripción en cualquier momento. Visita el panel principal del estudiante para realizar un seguimiento de tus inscripciones a cursos y tu progreso.

Proyecto práctico

Cada programa especializado incluye un proyecto práctico. Necesitarás completar correctamente el proyecto para completar el programa especializado y obtener tu certificado. Si el programa especializado incluye un curso separado para el proyecto práctico, necesitarás completar cada uno de los otros cursos antes de poder comenzarlo.

Obtén un certificado

Cuando completes todos los cursos y el proyecto práctico, obtendrás un Certificado que puedes compartir con posibles empleadores y tu red profesional.

how it works

Hay 4 cursos en este Programa Especializado

Curso1

Introduction to Intellectual Property

Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But how did the law come to create such enormous value in intangible assets? This course will introduce the various types of U.S. intellectual property: patents, which cover inventions and process innovations; copyright, which protects original works of authorship; and trademarks, which protect a business’ commercial identity as the source of valuable goods and services. You will then explore case studies of how global businesses have used intellectual property law to generate enormous value from these intangible assets....
Curso2

Copyright Law

Copyright law is unique in the greater intellectual property regime, as it protects original expression that is fixed in a tangible medium and is the product of authorship. This course is designed for creative professionals — such as screenwriters, musicians, documentary filmmakers or artists — who want to understand the scope and limits of which works can enjoy U.S. copyright protection. The course will introduce students to the workings of copyright law through an examination of the system’s basic principles, rules, and institutions. Topics will include; the justifications for copyright law, copyrightable subject matter, authorship, the nature and scope of copyright’s exclusive rights, fair use, and remedies for infringement. We will also explore real-world examples of legal battles surrounding copyright law, from the recent litigation over Robin Thicke’s hit song “Blurred Lines” to more peculiar cases such as the infamous “monkey selfie” case. By understanding what copyright does and does not protect, producers of creative expression will be able to protect and maximize the commercial value of their works....
Curso3

Trademark Law

The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created? This course examines the fundamentals of U.S. trademark law and the ways in which the manufacturers of various products and services can establish and protect their identities and the identities of their products in the marketplace. We will explore the purpose of trademark law, identify the different types of trademarks, including names, designs, logos, and trade dress, and explore strategies for choosing and protecting strong, potentially valuable trademarks. We will also discuss strategies for strengthening descriptive marks, and lay out the steps for filing for federal trademark protection. Finally, we will address how to design an ongoing maintenance strategy to protect, extend, and maximize the value of trademarks, and discuss strategies for responding to possible trademark infringement....
Curso4

Legislación de patentes

In our modern technologically-based economy, the creation and enforcement of patent rights can make or break a business. With record numbers of patents being issued every year, the stakes for inventors (and, indeed, their lawyers) continue to rise, even as the patent law and its administration faces growing criticism. This course begins with an examination of the fundamental justifications for and creation of U.S. patent rights as well as the relationship between patent law and other “intellectual property” concepts. We will then delve into the details of the U.S. requirements for patentability, and explore the scope of patent rights, again considering how the policies expressed reflect the justifications for patent rights. Then we will look at an actual patent document and analyze the different pieces of an issued patent with a special focus on the importance of patent claims. Finally, we will explore strategies for dealing with patent infringement....

Instructores

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R. Polk Wagner

Professor of Law
Law School
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Shyam Balganesh

Professor of Law
Penn Law
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Cynthia Dahl

Practice Professor of Law
Penn Law

Acerca de Universidad de Pensilvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

Preguntas Frecuentes

  • ¡Sí! Para empezar, haz clic en la tarjeta del curso que te interesa e inscríbete. Puedes inscribirte y completar el curso para obtener un certificado que puedes compartir o puedes acceder al curso como oyente para ver los materiales del curso de manera gratuita. Cuando cancelas la suscripción de un curso que forma parte de un programa especializado, se cancela automáticamente la suscripción de todo el programa especializado. Visita el panel del estudiante para realizar un seguimiento de tu progreso.

  • Este curso es completamente en línea, de modo que no necesitas ir a un aula en persona. Puedes acceder a tus lecciones, lecturas y tareas en cualquier momento y cualquier lugar a través de Internet o tu dispositivo móvil.

  • Four weeks

  • No background knowledge necessary

  • Introduction to Intellectual Property should be taken first, the other course can be taken in any order.

  • No

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