Acerca de este Programa Especializado

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In this specialization you will learn how to:

• Find, extract, organize and describe data to support business decisions

• Identify, quantify and interpret relationships between variables

• Derive customer insights from your data

• Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions

• Present and justify a course of action to management

The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem.

Resultados profesionales del estudiante
50%
Comenzaste una nueva carrera profesional después de completar este programa especializado.
50%
Conseguiste un aumento de sueldo o ascenso.
Certificado para compartir
Obtén un certificado al finalizar
Cursos 100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Cronograma flexible
Establece y mantén fechas de entrega flexibles.
Nivel intermedio
Aprox. 7 meses para completar
Sugerido 2 horas/semana
Inglés (English)
Subtítulos: Inglés (English), Portugués (de Brasil)
Resultados profesionales del estudiante
50%
Comenzaste una nueva carrera profesional después de completar este programa especializado.
50%
Conseguiste un aumento de sueldo o ascenso.
Certificado para compartir
Obtén un certificado al finalizar
Cursos 100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Cronograma flexible
Establece y mantén fechas de entrega flexibles.
Nivel intermedio
Aprox. 7 meses para completar
Sugerido 2 horas/semana
Inglés (English)
Subtítulos: Inglés (English), Portugués (de Brasil)

Hay 6 cursos en este Programa Especializado

Curso1

Curso 1

Meaningful Marketing Insights

4.2
estrellas
189 calificaciones
49 revisiones
Curso2

Curso 2

Managing Uncertainty in Marketing Analytics

4.3
estrellas
53 calificaciones
7 revisiones
Curso3

Curso 3

Forecasting Models for Marketing Decisions

4.3
estrellas
57 calificaciones
6 revisiones
Curso4

Curso 4

Survey analysis to Gain Marketing Insights

4.5
estrellas
64 calificaciones
8 revisiones

ofrecido por

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Universidad Emory

Preguntas Frecuentes

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.

  • This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

  • Courses are designed to be self-paced.

  • This specialization is designed for learners that are familiar with business and marketing concepts, as well as have some experience with statistics.

  • It is recommended, but not required, that learners complete courses in the order in which they are presented, as some content builds off of previous concepts.

  • Emory University and Coursera are offering a Certificate of Completion for this specialization. This does not include academic credit at Emory University. If interested in other learning opportunities with the Goizueta Business School, go to http://goizueta.emory.edu to learn about Executive Education classes and degree programs.

  • After taking this specialization, the learner will be able to apply for marketing analytics and insight roles that require data analysis; be familiar with techniques to summarize and describe data; analyze survey data by identifying key themes and customer segments; use Excel to build interactive decision support tools; and build statistical models to forecast customer behavior.

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