This specialization will give you the knowledge, both theoretical and practical, to launch your career in the music business as an artist, manager, agent, and/or producer. You will begin with Music Business Foundations, which provides a broad overview of the music business, including a history of the industry as well as the various roles that exist and how they relate to one another. You will learn how record contracts are structured as well as a basic overview of copyright law. From there, you will complete Navigating the Music Business, designed for both musical artists and those who wish to work with artists. This course will help you identify the unique elements of artist identity and provide you with the practical business know-how you’ll need to build a fanbase and successfully run a crowdfunding campaign. Next, you will complete Copyright Law in the Music Business, which gets to the heart of compensation and revenue in the music business. You will have the opportunity to unpack high-profile copyright law cases involving world-renowned artists, gaining a better understanding of how to leverage the law to their benefit. Finally, you will complete Creativity and Entrepreneurship, in which you’ll learn what it takes to be an effective entrepreneur in the music business, learning skills that are essential for thriving in an ever-changing industry.
Programa especializado Music Business
Launch your career in the Music Business. Success Begins with Creativity & Fundamentals in Entrepreneurship, Law, and Music Business Structure
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Acerca de este Programa Especializado
Qué aprenderás
How to navigate the music business as an independent artist, including how to network, leverage social media, and launch a crowdfunding campaign
Discuss how the music business functions, including the various roles within the business, contract agreements, and how artists make money
Discuss the exclusive rights granted by copyright law and explain how to leverage those rights as a creator
Leverage skills used in musicianship to become a more effective entrepreneur
Habilidades que obtendrás
CopyrightMusicSocial MediaBusinessEntrepreneurship
Cómo funciona Programa Especializado
Toma cursos
Un programa especializado de Coursera es un conjunto de cursos que te ayudan a dominar una aptitud. Para comenzar, inscríbete en el programa especializado directamente o échale un vistazo a sus cursos y elige uno con el que te gustaría comenzar. Al suscribirte a un curso que forme parte de un programa especializado, quedarás suscrito de manera automática al programa especializado completo. Puedes completar solo un curso: puedes pausar tu aprendizaje o cancelar tu suscripción en cualquier momento. Visita el panel principal del estudiante para realizar un seguimiento de tus inscripciones a cursos y tu progreso.
Proyecto práctico
Cada programa especializado incluye un proyecto práctico. Necesitarás completar correctamente el proyecto para completar el programa especializado y obtener tu certificado. Si el programa especializado incluye un curso separado para el proyecto práctico, necesitarás completar cada uno de los otros cursos antes de poder comenzarlo.
Obtén un certificado
Cuando completes todos los cursos y el proyecto práctico, obtendrás un Certificado que puedes compartir con posibles empleadores y tu red profesional.
Hay 4 cursos en este Programa Especializado
Curso1
Music Business Foundations
4.9
1,074 calificaciones
This course has been developed to provide students with the latest instruction on the best way for creators, consumers, and facilitators to navigate the resurgence of one of the world’s most exciting industries: the music business. Three things are clear about today’s music industry: The consumption of music is expanding at the greatest rate in history and from the most portals ever imagined, the cost of producing music is decreasing, and the number of artists creating and seeking to expose their work and develop careers through the Internet has increased dramatically. Whether you’re a music creator, consumer, or facilitator of this process, you’ll want to understand the history, underpinnings, and basics of the music business. Course author John Kellogg—administrator, educator, entertainment lawyer, performer, and radio and television personality—offers students the opportunity to learn the fundamental principles of the developing new music business, for now and into the future.
What you'll learn:
-- The basic history of the music industry and today's business trends
-- How recording agreements are formulated
-- The basics of copyright law as it pertains to the music business
-- The role of agents, managers, attorneys, and specific business entities
Curso2
Building Your Career in Music: Developing A Brand and Funding Your Music
4.6
92 calificaciones
This course shares practical tips and strategies to help you take your first step into launching your career as a musical artist. We’ll cover everything from developing your unique identity as an artist and how to lead a band all the way to planning and recording your first independent record with the help of crowdfunding.
The course curriculum is modeled from the real-world experience of Leah Waldo (also known as the emerging country artist, Elisa Smith) and features interviews with industry executives, artists, producers, and engineers — all designed to help you navigate the music industry.
Curso3
Copyright Law in the Music Business
4.9
60 calificaciones
In this course taught by E. Michael Harrington, students will learn the basis for copyright including what is and is not covered by copyright law. This course will help clarify what rights artists have as creators as well as what the public is free to take from their work. Students will also learn what to do if someone copies their work and what to do if they are accused of copying someone else. Finally, the course will discuss how technology has changed copyright for the better (and worse) and how copyright laws may change in the coming years.
Curso4
Creativity And Entrepreneurship
4.6
47 calificaciones
Creativity & Entrepreneurship will help you tap into your inner creativity and learn how to leverage it for career development or business innovation.
Presented by Berklee Institute for Creative Entrepreneurship founder Panos Panay, this course features interviews with world renown entrepreneurs, innovators, songwriters, producers, creative directors, educators, performers, visual artists and chefs as they discuss parallels between the creative and entrepreneurial journeys.
The course approaches entrepreneurship as a creative process, a fundamental human instinct that we all possess and can unlock. Creativity & Entrepreneurship applies concepts from the creative and musical creation process, such as observing, prototyping, iterating and embracing failure, as a means of guiding you through the concept of thinking like a startup. You will develop the basic mindset, knowledge, and insights required to pursue an entrepreneurial career, whether as the steward of your own career or as the founder of a new business in any field.
Creativity & Entrepreneurship is about the side of entrepreneurship you won’t learn at a business school but, instead, in the music studio.
What you'll learn:
How to approach your career or startup as if learning a musical instrument
Why entrepreneurship, like creativity, is something we all possess
How to apply “the musician mindset” as means to collaboration and creative problem solving
Why songwriting is a perfect parallel to career and product development
Why there’s more to entrepreneurship than business plans and spreadsheets much like there’s more to music than scales and lead sheets
Instructores
John P. Kellogg
Assistant ChairMusic Business/Management
Leah Waldo
Course AuthorBerklee Online
E. Michael Harrington
Course AuthorBerklee Online
Panos Panay
Course AuthorBerklee Online
Acerca de Berklee College of Music
Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online.
Preguntas Frecuentes
¿Cuál es la política de reembolsos?
¿Puedo inscribirme en un solo curso?
¡Sí! Para empezar, haz clic en la tarjeta del curso que te interesa e inscríbete. Puedes inscribirte y completar el curso para obtener un certificado que puedes compartir o puedes acceder al curso como oyente para ver los materiales del curso de manera gratuita. Cuando cancelas la suscripción de un curso que forma parte de un programa especializado, se cancela automáticamente la suscripción de todo el programa especializado. Visita el panel del estudiante para realizar un seguimiento de tu progreso.
¿Hay ayuda económica disponible?
¿Puedo tomar este curso de manera gratuita?
¿Este curso es 100 % en línea? ¿Necesito asistir a alguna clase en persona?
Este curso es completamente en línea, de modo que no necesitas ir a un aula en persona. Puedes acceder a tus lecciones, lecturas y tareas en cualquier momento y cualquier lugar a través de Internet o tu dispositivo móvil.
¿Cuánto tiempo se necesita para completar un programa especializado?
There are 4 courses in this specialization and each course is 4 weeks. In total, the specialization should take about 16 weeks to complete.
What background knowledge is necessary?
There is no background knowledge required to complete this specialization.
Do I need to take the courses in a specific order?
While a specific order is not required, we recommend completing the courses in the following order: Music Business Foundations, Navigating the Music Business, Copyright Law in the Music Business, and Creativity and Entrepreneurship.
¿Recibiré crédito universitario por completar el programa especializado?
No.
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