Learners will develop a comprehensive plan for their music career, including a vision statement, website, and an optional crowdfunded campaign. Learners will also analyze and discuss a series of high-profile, real-world case studies from the music industry.
Programa Especializado - Music Business
Launch your career in the Music Business. Success Begins with Creativity & Fundamentals in Entrepreneurship, Law, and Music Business Structure
Sobre este Programa Especializado
This specialization will give you the knowledge, both theoretical and practical, to launch your career in the music business as an artist, manager, agent, and/or producer. You will begin with Music Business Foundations, which provides a broad overview of the music business, including a history of the industry as well as the various roles that exist and how they relate to one another. You will learn how record contracts are structured as well as a basic overview of copyright law. From there, you will complete Navigating the Music Business, designed for both musical artists and those who wish to work with artists. This course will help you identify the unique elements of artist identity and provide you with the practical business know-how you’ll need to build a fanbase and successfully run a crowdfunding campaign. Next, you will complete Copyright Law in the Music Business, which gets to the heart of compensation and revenue in the music business. You will have the opportunity to unpack high-profile copyright law cases involving world-renowned artists, gaining a better understanding of how to leverage the law to their benefit. Finally, you will complete Creativity and Entrepreneurship, in which you’ll learn what it takes to be an effective entrepreneur in the music business, learning skills that are essential for thriving in an ever-changing industry.
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Descripción general de los proyectos
- Beginner Specialization.
- No prior experience required.
Music Business FoundationsPróxima sesión: Sep 3
- 4 weeks of study, 3-6 hours/week
Acerca del CursoThis course has been developed to provide students with the latest instruction on the best way for creators, consumers, and facilitators to navigate the resurgence of one of the world’s most exciting industries: the music business. Three things are clear
Navigating the Music Business
- 4 weeks of study, 2-4 hours/ week
Acerca del CursoThis course shares practical tips and strategies to help you take your first step into launching your career as a musical artist. We’ll cover everything from developing your unique identity as an artist and how to lead a band all the way to plannin
Copyright Law in the Music BusinessSesión actual: Aug 13
- 4 weeks, 3-5 hours a week
Acerca del CursoIn this course taught by E. Michael Harrington, students will learn the basis for copyright including what is and is not covered by copyright law. This course will help clarify what rights artists have as creators as well as what the public is free to
Creativity And EntrepreneurshipPróxima sesión: Sep 3
- 4 weeks of study, 3-5 hours a week
Acerca del CursoCreativity & Entrepreneurship will help you tap into your inner creativity and learn how to leverage it for career development or business innovation. Presented by Berklee Institute for Creative Entrepreneurship founder Panos Panay, this course fea
E. Michael Harrington
John P. Kellogg
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