Sobre este programa especializado
...
Globe

Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Calendar

Cronograma flexible

Establece y mantén fechas de entrega flexibles.
Intermediate Level

Nivel intermedio

Clock

Approx. 6 months to complete

Suggested 3 hours/week
Comment Dots

English

Subtítulos: English, Vietnamese, Portuguese (Brazilian), Catalan, Japanese, German...

Qué aprenderás

  • Check
    Collaborate – Develop and manage cross-domain, collaboration internally and externally and manage negotiations/conflict resolution to ensure success
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    Communicate and Influence – Design and deliver a powerful story that effectively influences thoughts and actions
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    Develop a Communication Strategy–Analyze communications situations and select strategies appropriate to them
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    Understand the Customer– Articulate what customers really want/need and how to motivate action
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    Innovate – Apply design methods to understand user needs and create value
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    Apply - Create a unique project that leverages the knowledge and skills from the five courses

Habilidades que obtendrás

Design LeadershipNegotiationLeadershipMarketing
Globe

Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Calendar

Cronograma flexible

Establece y mantén fechas de entrega flexibles.
Intermediate Level

Nivel intermedio

Clock

Approx. 6 months to complete

Suggested 3 hours/week
Comment Dots

English

Subtítulos: English, Vietnamese, Portuguese (Brazilian), Catalan, Japanese, German...

Cómo funciona el programa especializado

Toma cursos

Un programa especializado de Coursera es un conjunto de cursos que te ayudan a dominar una aptitud. Para comenzar, inscríbete en el programa especializado directamente o échale un vistazo a sus cursos y elige uno con el que te gustaría comenzar. Al suscribirte a un curso que forme parte de un programa especializado, quedarás suscrito de manera automática al programa especializado completo. Puedes completar solo un curso: puedes pausar tu aprendizaje o cancelar tu suscripción en cualquier momento. Visita el panel principal del estudiante para realizar un seguimiento de tus inscripciones a cursos y tu progreso.

Proyecto práctico

Cada programa especializado incluye un proyecto práctico. Necesitarás completar correctamente el proyecto para completar el programa especializado y obtener tu certificado. Si el programa especializado incluye un curso separado para el proyecto práctico, necesitarás completar cada uno de los otros cursos antes de poder comenzarlo.

Obtén un certificado

Cuando completes todos los cursos y el proyecto práctico, obtendrás un Certificado que puedes compartir con posibles empleadores y tu red profesional.

how it works

Hay 6 cursos en este Programa Especializado

Curso1

High Performance Collaboration: Leadership, Teamwork, and Negotiation

4.8
830 calificaciones
242 revisiones
Are leaders born or made? Learn the essential skills to develop and expand your leadership repertoire, design teams for collaboration, and craft win-win negotiation strategies. High Performance Collaboration: Leadership, Teamwork, and Negotiation focuses on leadership, teamwork, and negotiation. Students will engage in self-assessments to analyze their leadership style, develop team charters to optimize their groups, and develop a game plan for effective negotiation. Recurring course sessions repeat every 2 weeks on Monday with an enrollment period of 5 days....
Curso2

Leadership Communication for Maximum Impact: Storytelling

4.4
449 calificaciones
106 revisiones
Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation....
Curso3

Leadership Through Social Influence

4.5
383 calificaciones
79 revisiones
This course will provide learners with a systematic general framework for analyzing persuasive influence situations. Learners will be able to identify different challenges faced by persuaders and to fashion appropriate strategies for addressing those challenges. The broad goal is to provide learners with not only an extensive persuasion tool kit, but also with an understanding of how different tools are useful in different situations. Specifically, the course will address four broad topics: strategies for influencing people’s personal attitudes; strategies for affecting social factors influencing behavior; strategies for affecting people’s perceived ability to undertake the desired behavior; and strategies for inducing people to act on their existing intentions....
Curso4

Leadership Through Marketing

4.6
241 calificaciones
51 revisiones
The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence....

Instructores

Tom Collinger

Executive Director Spiegel Research Center
Medill School of Journalism, Media, Integrated Marketing Communications

Hud Englehart

Faculty
Medill School of Journalism, Media, Integrated Marketing Communications

Sanjay Khosla

Adjunct Professor of Executive Education
Kellogg School of Management

Daniel J. O’Keefe

Owen L. Coon Professor
Department of Communication Studies, School of Communication

Ernest Duplessis

Faculty
Medill School of Journalism, Media, Integrated Marketing Communications

Leigh Thompson

J. Jay Gerber Distinguished Professor of Dispute Resolution and Organizations
Kellogg School of Management

Florian Zettelmeyer

Nancy L. Ertle Professor of Marketing, Director, Program on Data Analytics at Kellogg
Kellogg School of Management

Greg Holderfield

Pentair - D. Eugene and Bonnie L. Nugent Clinical Associate Professor of Design, Director of the Segal Design Institute, Co-Director of the MMM Program
McCormick School of Engineering and Applied Science (Segal Design Institute)

Elizabeth Gerber

Associate Professor, Co-director of the Research Cluster at the Segal Design Institute
McCormick School of Engineering and Applied Science (Segal Design Institute), School of Communication, Kellogg School of Management (by courtesy), School of Education and Social Policy (by courtesy)

Pam Daniels

Clinical Assistant Professor, Design Innovator in Residence
McCormick School of Engineering and Applied Sciences (Segal Design Institute)

Ed Colgate

Allen and Johnnie Breed University Design Professor, Professor of Mechanical Engineering, Director of the Engineering Design and Innovation Masters Program at the Segal Design Institute
McCormick School of Engineering and Applied Science

Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications

Greg Carpenter

James Farley/Booz Allen Hamilton Professor of Marketing Strategy, Director of the Center for Market Leadership, Faculty Director, Kellogg Markets and Customers Initiative (KMCI)
Kellogg School of Management

Barbara O'Keefe

Dean of the School of Communication; Professor of Communication Studies; Annenberg University Professor
School of Communication

Acerca de Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

Preguntas Frecuentes

  • Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

  • This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

  • This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

  • Time to completion can vary based on your schedule, but most learners are able to complete the Specialization in 3.5-4 months.

  • Each course in the Specialization is offered on a regular schedule, with sessions starting about once per month. If you don't complete a course on the first try, you can easily transfer to the next session, and your completed work and grades will carry over.

  • This course is best suited for aspiring leaders who are already leading, to a certain degree, within their organizations but not necessarily large teams.

  • We recommend taking the courses in the order presented, as each subsequent course will build on material from previous courses.

  • Coursera courses and certificates don't carry university credit, though some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

  • (A) Optimally design a team for success (B) Negotiate in a collaborative fashion in large and small business situation (C) Utilize primary action strategies to achieve personal branding (D) Develop strategies for initial crisis response (E) Analyze techniques for communication to different constituencies (F) Formulate strategies for storytelling for innovation (G) Develop strategies to influence others (H) Create a market focused strategy (I) Use analytics to improve marketing efforts (J) Utilize design methods to identify opportunities and develop a range of solutions (K) Bring human-centered design approaches inside the organization to build a culture of innovation

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