PM InterviewingReal-World ExamplesProduct ManagementReal-World AssignmentsTechnology LeadershipGo-to-market StrategyProduct/Market FitTech LeadershipB2B SalesMonetization StrategyA/B/n testingCustomer Retention
Programa especializado: Real-World Product Management
Sponsored by AMAZON WEB SERVICES (AWS). Learn product management (PM) from the technology leaders who hire PMs! Develop your product management skills to rival any entry-level PM at Amazon, Google, Facebook, Microsoft, or Silicon Valley startup.
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Programa especializado: Real-World Product ManagementAvance de las mujeres en el productoQué aprenderás
How elite PMs work backward from their customers using personas, interviews, journeys; PRDs, PRFAQs; MPVs, market sizing, and competitive analyses.
How elite PMs show their success using velocity, KPIs, OKRs, North Stars, A/B/n tests, NPS, CSAT, CES, cohort analyses, LTV, pricing, and financials.
Lead and work with customers, engineers, designers, data scientists, AI, and ML! Practice technical skills asked by Amazon, Google, and Microsoft.
Ace PM interviews! Train using real PM interview questions. Using our app, practice on hundreds asked by Amazon, Google, Facebook, and Microsoft.
Habilidades que obtendrás
Acerca de este Programa Especializado
Created and offered by ADVANCING WOMEN IN PRODUCT (AWIP). Sponsored by AMAZON WEB SERVICES (AWS).
Learn product management using the same curriculum as Amazon and Google PMs! Gain insights to impress on your first (or next) product manager (PM) role.
Lead instructor Nancy Wang, Head of Data Protection Services at Amazon Web Services, former Rubrik and Google PM shares the key business, technical, design, and leadership skills necessary for success at PM roles at some of the world’s top technology companies. These skills will serve you throughout your career.
Gain insight from 20 product leaders at Amazon, Google/Alphabet, Facebook/Instagram, and Silicon Valley startups. These are the leaders who hire PMs. They will teach you the most desired PM skills. View the full list of our teaching talent in our course descriptions below!
Ready to interview? We dedicate 30% of this Specialization to teaching how to to impress during your next interview and role. Learn how to systematically attack each type of PM interview question. Watch two live PM interviews (one Google, one Amazon) with real-time feedback. Try our app, featuring hundreds of real PM interview questions asked by Amazon, Google, Facebook, and Microsoft!
Views expressed are solely AWIP's, and not necessarily those of AWS, Coursera, or others. © 2020 AWIP. No claim on others' content fairly used for teaching pursuant to 17 USC § 107 and applicable caselaw.
Proyecto de aprendizaje aplicado
Bring your own product or idea as we:
1. Map your customer personas and journeys
2. Involve non-buyers to influence buyers
3. Apply Bain's elements of value
4. Draft PRDs and PRFAQs
5. Size your product market using TAM, SAM, and SOM
6. Perform competitive analyses
7. Draft your product vision, roadmap, and backlog
8. Draft Google-style OKRs
9. Design an A/B test
10. Calculate NPS, CSAT, and CES
11. Addict your customers across your product journey
12. Price your product
13. Research competitors' LTV
14. Analyze financial statements
15. Lead with designers & engineers
16. Answer real technical PM interview questions
17. Practice real behavioral, product design, strategy, data analysis, and estimation PM interview questions.
(Facebook calls the question types above leadership & drive, product sense, and execution -- you'll practice those too!)
18. Resist your proxies
19. Realign your metrics with your product vision
And more!
Certificado para compartir
Obtén un certificado al finalizar
Cursos 100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Cronograma flexible
Establece y mantén fechas de entrega flexibles.
Nivel principiante
AWIP welcomes persons of all backgrounds with an interest in product management or technology industry leadership to complete this Specialization.
Approximately 4 months to complete
Suggested pace of 4 hours/week
Inglés (English)
Subtítulos: Inglés (English), Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Vietnamita, Alemán (German), Ruso (Russian), Español (Spanish)
Certificado para compartir
Obtén un certificado al finalizar
Cursos 100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Cronograma flexible
Establece y mantén fechas de entrega flexibles.
Nivel principiante
AWIP welcomes persons of all backgrounds with an interest in product management or technology industry leadership to complete this Specialization.
Approximately 4 months to complete
Suggested pace of 4 hours/week
Inglés (English)
Subtítulos: Inglés (English), Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Vietnamita, Alemán (German), Ruso (Russian), Español (Spanish)
Hay 4 cursos en este Programa Especializado
The Business of Product Management I
127 calificaciones
Sponsored by AMAZON WEB SERVICES (AWS). Learn real-world PM lessons from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Mint Mobile, Juicero, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more!
The Business of Product Management II
38 calificaciones
Sponsored by AMAZON WEB SERVICES (AWS). Learn real-world PM lessons from Amazon, Tesla, Uber, WeWork, Zoom, the United States Armed Forces, Facebook, Google, Alphabet, Poshmark, Slack, Twitter, Headspace, Walmart Labs, Humana, Schwab, Allianz, Amex, Grohe, Amazon, Costco, Progressive, Activision, Yelp, H&M, Basecamp, Microsoft, and more!
The Art & Science of Product Management
22 calificaciones
Sponsored by AMAZON WEB SERVICES (AWS). Learn how Amazon, Facebook, Google, and Twitch PMs and lead and collaborate with an interdisciplinary team of UX designers, software engineers, AI/ML engineers. Plus, practice real PM interview questions asked by Microsoft, Google, and Amazon!
Acing the Product Management Interview
21 calificaciones
Sponsored by AMAZON WEB SERVICES (AWS). Apply your PM knowledge by answering real PM interview questions asked by Facebook, Microsoft, Google, and Amazon!
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Avance de las mujeres en el producto
AWIP, a 501(c)(3) nonprofit, was founded in 2017 to address the diversity gaps in tech industry leadership. It has years of experience hosting skills-based workshops and mentoring events, first around Silicon Valley, and later through its chapters in San Francisco, Seattle, Boston, New York, London, Paris, Berlin, Chennai, and online, with 16,000+ members at the time it first premiered on Coursera in 2020. Thanks to the sponsorship of Amazon Web Services and Coursera, AWIP proudly makes accessible to all Coursera learners its collective knowledge about how to succeed in the most sought-after roles in today's most dynamic industry.
Preguntas Frecuentes
What is the refund policy?
¿Puedo inscribirme en un solo curso?
Is financial aid available?
¿Puedo tomar este curso de manera gratuita?
¿Este curso es 100 % en línea? ¿Necesito asistir a alguna clase en persona?
¿Recibiré crédito universitario por completar el programa especializado?
¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.
