Programa Especializado - Optimización del motor de búsqueda (SEO)

Comenzó el mar. 27

Programa Especializado - Optimización del motor de búsqueda (SEO)

Become an SEO Expert

Master search engine optimization tools and strategies

Sobre este Programa Especializado

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in internet marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.

Creada por:

courses
6 courses

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projects
Proyectos

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certificates
Certificados

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Cursos
Beginner Specialization.
No prior experience required.
  1. CURSO 1

    Introduction to Search Engine Optimization

    Sesión actual: mar. 27 — may. 1.
    Subtítulos
    English, Greek

    Acerca del Curso

    Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO. You will be introduced to the foundational elements of how search engines work, how the SEO landscape has changed and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from search engines. You will also discover how to position yourself for a successful career in SEO should this subject prove interesting to you. We hope this taste of SEO, will entice you to continue through the Specialization.
  2. CURSO 2

    Search Engine Optimization Fundamentals

    Sesión actual: mar. 27 — may. 1.
    Dedicación
    4 semanas de estudio, 1-3 horas/semana.
    Subtítulos
    English

    Acerca del Curso

    Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
  3. CURSO 3

    Optimizing a Website for Search

    Sesión actual: mar. 27 — may. 1.
    Dedicación
    4 semanas de estudio, 2-3 horas por semana
    Subtítulos
    English

    Acerca del Curso

    Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.
  4. CURSO 4

    Advanced Content and Social Tactics to Optimize SEO

    Sesión actual: mar. 27 — may. 1.
    Dedicación
    4 weeks of study, 1-3 hours/week
    Subtítulos
    English

    Acerca del Curso

    Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.
  5. CURSO 5

    Advanced Search Engine Optimization Strategies

    Sesión actual: mar. 27 — may. 1.
    Dedicación
    4-6 weeks of study, 5-7 hours/week
    Subtítulos
    English

    Acerca del Curso

    This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.
  6. CURSO 6

    Website Optimization Client Report Project

    Próxima sesión: jun. 12 — jul. 17.
    Subtítulos
    English

    Sobre el Proyecto Final

    SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO. Whether you have successfully completed the other courses in the Search Engine Optimization specialization or are taking just this course, this project is your chance to apply the knowledge you’ve acquired to practice important SEO tactics and optimize a site of your choice from the ground-up. You will identify optimization opportunities on a site and discover valuable tips for pitching your plan and managing your relationship with your client, you will then develop a customized SEO solution for the website you chose, and go through each of the major steps needed to execute your strategy including keyword research, competitive analysis, improving the site’s meta-data and on-page elements. Along the way, you will receive feedback through the peer review process. This community of fellow learners will provide additional input to help you refine your approach to SEO and present your findings to clients and management.

Creadores

  • Universidad de California, Davis

    University of California, Davis

    UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.

  • Dave Lloyd

    Dave Lloyd

    Senior Manager, Global Search Marketing
  • Eric Enge

    Eric Enge

    Co-Author of "The Art of SEO"
  • Rebekah May

    Rebekah May

    SEO Manager & Lead SEO Instructor

FAQs

More questions? Visit the Learner Help Center.