Programa Especializado - Strategic Management and Innovation

Manage 21st Century Business Strategy. Develop and implement an innovative business approach in just three courses.

Sobre este Programa Especializado

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.

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4 courses

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Proyectos

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Certificados

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Cursos

Beginner Specialization.: No prior experience required.

CURSO 1
Strategic Management
Dedicación
4 weeks of study, 2-4 hours/week
Subtítulos
Inglés (English), Vietnamita, Portugués (de Brasil)
Acerca del Curso
The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in marke
Puedes elegir tomar solo este curso. Más información.
CURSO 2
Strategy Formulation
Subtítulos
Inglés (English), Rumano
Acerca del Curso
The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we
Puedes elegir tomar solo este curso. Más información.
CURSO 3
Strategy Implementation
Dedicación
2-4 hours per week
Subtítulos
Inglés (English), Rumano
Acerca del Curso
Even a thoroughly developed business strategy may fail if you don't pay enough attention to its implementation. This rings particularly true with strategies based on innovation or implemented in complex or fast-changing environments. In the 20th century succe
Puedes elegir tomar solo este curso. Más información.
CURSO 4
Strategic Management - Capstone Project
Próxima sesión: Dec 3
Subtítulos
Inglés (English)
Sobre el Proyecto Final
In this capstone project course, we revisit the strategy controversy at e-Types, introduced in the first course in this specialization, Strategic Management, and further analysed in each of the subsequent courses, Strategy Formulation and Str
Puedes elegir tomar solo este curso. Más información.

Creadores

With the distinctiveness of our diversity, Copenhagen Business School aims to become a leading business university with research and teaching excellence in classical management disciplines as well as in disciplines that place business in a wider social, political and cultural context.
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.

Robert Austin
Professor, Management of Creativity and Innovation
Marcus Møller Larsen
Assistant Professor, Strategic Management and Globalization
Nicolai Pogrebnyakov
Associate Professor

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