Cost-Based PricingPricing StrategiesMarket-Based PricingCustomer Value-based PricingStrategic ManagementChannel and Direct-to-Consumer PricingPrice DiscriminationPrice Elasticity Of DemandCustomer Willingness to PayMeasuring Customer PreferencesCustomer PsychologyCompetitor Pricing Models
Programa especializado: Pricing Strategy Optimization
Set prices the way the experts do. Master pricing strategies used by global consulting and academic leaders.
ofrecido por
Universidad de Virginia
BCG
Programa especializado: Pricing Strategy OptimizationUniversidad de VirginiaQué aprenderás
How to utilize the strategic power of pricing to set profit maximizing prices
Cost and economics in pricing strategy
How to leverage knowledge of customer value to develop a pricing strategy
Market and competitor pricing models that inform pricing decisions
Habilidades que obtendrás
Acerca de este Programa Especializado
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In this Specialization, we show you techniques to increase price realization and maximize profits. Learn from Boston Consulting Group's global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments. We will look at pricing through BCG's proprietary and time-tested three “lenses”—cost and economics, customer value, and competition—to build your understanding of the strategic power of pricing. You’ll leave the Specialization with a portfolio-building presentation that demonstrates your ability to price strategically.
Proyecto de aprendizaje aplicado
Utilizing the concepts, tools and techniques taught in each course—from basic techniques of economics to knowledge of customer segments, willingness to pay, and customer decision making to analysis of market prices, share, and industry dynamics—you will practice setting profit maximizing prices to improve price realization in a variety of real-world scenarios.
Resultados profesionales del estudiante
50%
Comenzaste una nueva carrera profesional después de completar este programa especializado.
18%
Conseguiste un aumento de sueldo o ascenso.
Certificado para compartir
Obtén un certificado al finalizar
Cursos 100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Cronograma flexible
Establece y mantén fechas de entrega flexibles.
Nivel principiante
Some familiarity with business is helpful, but not required.
Aprox. 4 meses para completar
Sugerido 3 horas/semana
Inglés (English)
Subtítulos: Inglés (English), Francés (French), Portugués (europeo), Ruso (Russian), Español (Spanish), Rumano
Resultados profesionales del estudiante
50%
Comenzaste una nueva carrera profesional después de completar este programa especializado.
18%
Conseguiste un aumento de sueldo o ascenso.
Certificado para compartir
Obtén un certificado al finalizar
Cursos 100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Cronograma flexible
Establece y mantén fechas de entrega flexibles.
Nivel principiante
Some familiarity with business is helpful, but not required.
Aprox. 4 meses para completar
Sugerido 3 horas/semana
Inglés (English)
Subtítulos: Inglés (English), Francés (French), Portugués (europeo), Ruso (Russian), Español (Spanish), Rumano
Hay 4 cursos en este Programa Especializado
Cost and Economics in Pricing Strategy
545 calificaciones
How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits.
Customer Value in Pricing Strategy
278 calificaciones
The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psychology to create better deal and discount plans. In this course, we'll show you how to price a product based on how your customers value it and the psychology behind their purchase decisions. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of value-based pricing and how to use it to capture more revenue.
Market and Competition in Pricing Strategy
194 calificaciones
If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing. You will also learn how to predict, influence and respond to competitors’ pricing moves. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of market-based pricing and how to use it to capture more revenue.
Pricing Strategy in Practice
134 calificaciones
In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an optimal price—and then adjust to market disruptions. Utilizing the concepts, tools and techniques taught in previous Specialization courses—from basic techniques of economics to knowledge of customer segments, willingness to pay, and customer decision making to analysis of market prices, share, and industry dynamics—you will practice setting profit maximizing prices to improve price realization. You'll finish the course with a portfolio-building project that demonstrates your pricing prowess from this Darden School of Business at the University of Virginia and Boston Consulting Group course.
ofrecido por
Universidad de Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
BCG
Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy.
Preguntas Frecuentes
¿Recibiré crédito universitario por completar el programa especializado?
Can I just enroll in a single course?
¿Puedo inscribirme en un solo curso?
Can I take the course for free?
¿Puedo tomar este curso de manera gratuita?
¿Este curso es 100 % en línea? ¿Necesito asistir a alguna clase en persona?
What background knowledge is necessary?
How long does it take to complete the Specialization?
¿Cuánto tiempo se necesita para completar un programa especializado?
¿Recibiré crédito universitario por completar el programa especializado?
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