Implement a modern approach to product management. Master the fundamentals that create great teams and products

4.8

estrellas

2,618 calificaciones

Alex Cowan

49.536 ya inscrito

Ofrecido Por

Programa especializado: Digital Product ManagementUniversidad de Virginia

Qué aprenderás

Create and manage a team charter that drives alignment and autonomy
Lead from the front with actionable design narrative on your customers
Create a culture of experimentation with hypothesis-driven development
Instrument relevant, actionable analytics into your product program

Habilidades que obtendrás

Acerca de este Programa Especializado

35.373 vistas recientes

This Specialization is intended for both current and new product managers working in digital who want to apply a portfolio of modern practices to developing their products and teams. Through five courses, you will cover applications of product design, hypothesis-driven development and agile, all at the heart of modern product management.

Proyecto de aprendizaje aplicado

Learners will go from idea to testable product hypotheses to team charter over the course of the specialization - essentially, the preparation a product manager spinning up a new program would execute. Specifically, you'll draft a focal positioning statement, personas, jobs-to-be-done, value proposition hypotheses, user stories, and integrate them into a team charter.

Certificado para compartir

Obtén un certificado al finalizar

Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Cronograma flexible

Establece y mantén fechas de entrega flexibles.

Nivel principiante

Aproximadamente 5 meses para completarse

Ritmo sugerido de 3 horas/semana

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Certificado para compartir

Obtén un certificado al finalizar

Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Cronograma flexible

Establece y mantén fechas de entrega flexibles.

Nivel principiante

Aproximadamente 5 meses para completarse

Ritmo sugerido de 3 horas/semana

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Mira cómo los empleados de las mejores empresas dominan las habilidades más demandadas

Obtén más información sobre Coursera para Empresas

Cómo funciona el programa especializado

Toma cursos

Un programa especializado de Coursera es un conjunto de cursos que te ayudan a dominar una aptitud. Para comenzar, inscríbete en el programa especializado directamente o échale un vistazo a sus cursos y elige uno con el que te gustaría comenzar. Al suscribirte a un curso que forme parte de un programa especializado, quedarás suscrito de manera automática al programa especializado completo. Puedes completar solo un curso: puedes pausar tu aprendizaje o cancelar tu suscripción en cualquier momento. Visita el panel principal del estudiante para realizar un seguimiento de tus inscripciones a cursos y tu progreso.

Proyecto práctico

Cada programa especializado incluye un proyecto práctico. Necesitarás completar correctamente el proyecto para completar el programa especializado y obtener tu certificado. Si el programa especializado incluye un curso separado para el proyecto práctico, necesitarás completar cada uno de los otros cursos antes de poder comenzarlo.

Obtén un certificado

Cuando completes todos los cursos y el proyecto práctico, obtendrás un Certificado que puedes compartir con posibles empleadores y tu red profesional.

Hay 5 cursos en este Programa Especializado

Curso1

Curso 1

Digital Product Management: Modern Fundamentals

4.7

estrellas

4,761 calificaciones

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying.

Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org.

Curso2

Curso 2

Agile Meets Design Thinking

4.7

estrellas

3,260 calificaciones

Despite everyone's good intentions, hard work and solid ideas, too many teams end up creating products that no one wants, no one can use, and no one buys. But it doesn't have to be this way. Agile and design thinking offer a different--and effective--approach to product development, one that results in valuable solutions to meaningful problems. In this course, you’ll learn how to determine what's valuable to a user early in the process--to frontload value--by focusing your team on testable narratives about the user and creating a strong shared perspective.

Curso3

Curso 3

Hypothesis-Driven Development

4.7

estrellas

922 calificaciones

To deliver agile outcomes, you have to do more than implement agile processes- you have to create focus around what matters to your user and constantly test your ideas. This is easier said than done, but most of today’s high-functioning innovators have a strong culture of experimentation.

In this course, you’ll learn how to identify the right questions at the right time, and pair them with the right methods to do just enough testing to make sure you minimize waste and maximize the outcomes you create with your user. This course is supported by the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org.

Curso4

Curso 4

Agile Analytics

4.7

estrellas

411 calificaciones

Few capabilities focus agile like a strong analytics program. Such a program determines where a team should focus from one agile iteration (sprint) to the next. Successful analytics are rarely hard to understand and are often startling in their clarity. In this course, developed at the Darden School of Business at the University of Virginia, you'll learn how to build a strong analytics infrastructure for your team, integrating it with the core of your drive to value.

Instructor

Alex Cowan

Faculty & Batten Fellow

Darden School of Business

419.105 alumnos

20 cursos

Ofrecido por

Universidad de Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.

Preguntas Frecuentes

¿Cuál es la política de reembolsos?
Si estás suscrito, obtienes una prueba gratis de 7 días, que podrás cancelar cuando desees sin ningún tipo de penalidad. Una vez transcurrido ese tiempo, no realizamos reembolsos. No obstante, puedes cancelar tu suscripción cuando quieras. Consulta nuestra política completa de reembolsos.
¿Puedo inscribirme en un solo curso?
¡Sí! Para empezar, haz clic en la tarjeta del curso que te interesa e inscríbete. Puedes inscribirte y completar el curso para obtener un certificado que puedes compartir o puedes acceder al curso como oyente para ver los materiales del curso de manera gratuita. Cuando cancelas la suscripción de un curso que forma parte de un programa especializado, se cancela automáticamente la suscripción de todo el programa especializado. Visita el panel del estudiante para realizar un seguimiento de tu progreso.
¿Hay ayuda económica disponible?
Sí. En ciertos programas de aprendizaje, puedes postularte para recibir ayuda económica o una beca en caso de no poder costear los gastos de la tarifa de inscripción. Si hay ayuda económica o becas disponibles para tu selección de programa de aprendizaje, verás un enlace para postularte en la página de descripción.
¿Puedo tomar este curso de manera gratuita?
Cuando te inscribes en el curso, tienes acceso a todos los cursos del programa especializado y obtienes un certificado cuando completas el trabajo. Si solo deseas leer y ver el contenido del curso, puedes participar del curso como oyente de manera gratuita. Si no puedes pagar la tarifa, puedes solicitar ayuda económica.
¿Este curso es 100 % en línea? ¿Necesito asistir a alguna clase en persona?
Este curso es completamente en línea, de modo que no necesitas ir a un aula en persona. Puedes acceder a tus lecciones, lecturas y tareas en cualquier momento y cualquier lugar a través de Internet o tu dispositivo móvil.
I completed the Agile Development Specialization. What do I have to do to finish the Digital Product Management Specialization?
To earn the Digital Product Management Specialization, you'll need to complete just one additional course: Digital Product Management: Modern Fundamentals.
Can I earn Product Management Institute (PMI) professional development units (PDUs)?
You may earn Project Management Institute (PMI) professional development units (PDUs) and Contact Hours for completing courses in the specialization. To do so, log in to PMI to access your account and submit a report.
What will I be able to do upon completing the Specialization?
You will be able to diagnose what product/market fit means for a corporation, and translate that into working charters for digital teams. From there, you'll learn how to apply that charter to the work of diagnosing what users need, testing propositions, and building product.
Do I need to take the courses in a specific order?
We suggest you take the courses in the order presented to get maximum benefit from the materials.
What background knowledge is necessary?
While no specific background knowledge is needed, learners might find it helpful to have a basic understanding of digital product development.
¿Recibiré crédito universitario por completar el programa especializado?
Coursera courses and certificates don't carry university credit, though some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.
If I finish the Specialization, will it help me gain admission to Darden's MBA programs?
Admission to Darden is highly competitive and based on a number of requirements, including undergraduate record and degree, GMAT scores, and work experience. Successful completion of the Specialization is in no way a guarantee of admission, but please do mention this achievement in your application.
Can I download materials to share with my colleagues?
All course materials are for your personal use while participating in this course. You are not allowed to share or distribute them in any form; however, they are available for licensing. If you’re interested, please contact DardenOnline@darden.virginia.edu.

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Programa especializado: Digital Product Management

Qué aprenderás

Habilidades que obtendrás

Acerca de este Programa Especializado

Proyecto de aprendizaje aplicado