Acerca de este Curso
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100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 6 horas para completar

Sugerido: 3 weeks of study, 1-2 hours/week...

Inglés (English)

Subtítulos: Inglés (English), Coreano, Español (Spanish), Chino (simplificado)

Habilidades que obtendrás

Business MarketingMarketingMarketing Strategy

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 6 horas para completar

Sugerido: 3 weeks of study, 1-2 hours/week...

Inglés (English)

Subtítulos: Inglés (English), Coreano, Español (Spanish), Chino (simplificado)

Los estudiantes que toman este Course son

  • Marketing Specialists
  • Entrepreneurs
  • Marketers
  • Customer Care Reps
  • Project Managers

Programa - Qué aprenderás en este curso

Semana
1
4 horas para completar

What is B2B Marketing?

7 videos (Total 48 minutos), 5 lecturas, 3 cuestionarios
7 videos
1.1 Introduction to Course1m
1.2 What is B2B Marketing? Part18m
1.3 What is B2B Marketing? Part29m
1.4 B2B: Push & Pull and the 4W’s Approach8m
1.5 Expert B2B Interview with Alex Teo and Prasanna Meduri Part19m
1.6 Expert B2B Interview with Alex Teo and Prasanna Meduri Part27m
5 lecturas
Syllabus10m
Let's Connect on Social Media10m
Slides10m
Recommended Reading on Noon Nopi10m
References10m
2 ejercicios de práctica
Lesson 1 Practice Quiz10m
Lesson 1 Graded Quiz10m
Semana
2
2 horas para completar

B2B Marketing Mix

8 videos (Total 62 minutos), 3 lecturas, 2 cuestionarios
8 videos
2.2 B2B: Product Marketing Part27m
2.3 B2B: Price Marketing Part17m
2.4 B2B: Price Marketing Part29m
2.5 B2B: Promotion Marketing Part18m
2.6 B2B: Promotion Marketing Part26m
2.7 B2B: Place Marketing Part16m
2.8 B2B: Place Marketing Part27m
3 lecturas
Slides10m
Recommended Reading on Marketing Strategy10m
References10m
2 ejercicios de práctica
Lesson 2 Practice Quiz10m
Lesson 2 Graded Quiz10m
Semana
3
2 horas para completar

B2B Cross Country and Cross Industry Growth

8 videos (Total 68 minutos), 2 lecturas, 1 cuestionario
8 videos
3.2 B2B: Cross Country Growth Part210m
3.3 B2B: Cross Industry Growth Part110m
3.4 B2B: Cross Industry Growth Part29m
3.5 Expert Interview with Rolls Royce International (Dr. Alex Jun) Part18m
3.6 Expert Interview with Rolls Royce International (Dr. Alex Jun) Part28m
3.7 Expert Interview with ThyssenKrupp (Mr. Wayne Park)10m
Instructor's Thank You12s
2 lecturas
Slides10m
References10m
1 ejercicio de práctica
Final Graded Quiz40m
4.6
43 revisionesChevron Right

33%

comenzó una nueva carrera después de completar estos cursos

33%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

Principales revisiones sobre International B2B (Business to Business) Marketing

por NCAug 17th 2019

Excellent One, better if we could have more live examples in the lessons. But I like the way the material has been created with more crisp and to the point material.

por VSAug 4th 2017

Dae Ryun Chang sir is phenomenal, the way he teaches and explain theories is really good i would like him to teach more topics. Great work sir.

Instructor

Avatar

Dae Ryun Chang

Professor of Marketing
School of Business

Acerca de Universidad Yonsei

Yonsei University was established in 1885 and is the oldest private university in Korea. Yonsei’s main campus is situated minutes away from the economic, political, and cultural centers of Seoul’s metropolitan downtown. Yonsei has 3,500 eminent faculty members who are conducting cutting-edge research across all academic disciplines. There are 18 graduate schools, 22 colleges and 133 subsidiary institutions hosting a selective pool of students from around the world. Yonsei is proud of its history and reputation as a leading institution of higher education and research in Asia....

Acerca de Programa especializado International Marketing & Cross Industry Growth

This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries....
International Marketing & Cross Industry Growth

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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