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Volver a gestión de marcas y productos

Opiniones y comentarios de aprendices correspondientes a gestión de marcas y productos por parte de IE Business School

2,320 calificaciones
502 reseña

Acerca del Curso

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Principales reseñas


14 de oct. de 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


7 de sep. de 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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201 - 225 de 506 revisiones para gestión de marcas y productos

por Seba H K

19 de jul. de 2020

it's an amazing course and very useful to understand the brand

por Ahmed A E G B

8 de dic. de 2019

it`s great courses with a well endowed and masterful professor


14 de may. de 2020

I loved to learn a lot about how to create your own branding.

por Oluyinka O

18 de feb. de 2019

Very interactive and enlightening. Would definitely recommend

por Lama K

25 de sep. de 2018

So useful and supported by clear examples! Highly Recommended

por Godwin K

2 de feb. de 2018

very good course for every communicator and marketing person

por Nasim A

2 de mar. de 2021

Excellent course I have ever taken for the brand management

por Ruchi C V

14 de jul. de 2016

Good one to begin with. Very well laid out and illustrated.

por Abhinav A P

17 de jun. de 2021

R​eally good course. Very informative and well structured.

por Adekola F

20 de oct. de 2017

All I can say is that the course is amazing. I've learnt a

por Jai K T

18 de ene. de 2017

Great course to learn about brands and product management.

por Catalina G C

6 de mar. de 2016

Great course! I really enjoy all the videos and lectures.

por Dallas M

29 de jul. de 2021

Loved this course and are looking forward to taking more!

por Tamil S V K

18 de may. de 2020

This course is quite informative and learnt new concepts.

por Diksha S

14 de mar. de 2017

Great Course! I got to learn a lot. Very useful content.

por Gustavo G

8 de mar. de 2016

I had learn in this course! More than my own university.

por Mathieu P

13 de ago. de 2020

An intense and exciting course, I highly recommend it !

por raj u

13 de ene. de 2017

Analysis of an issue is super along with illustrations.

por Anjali s

5 de ene. de 2021


por Anna B

8 de may. de 2020

Great course, clear structure, incredibly interesting!

por Joshua A

28 de oct. de 2021

o​oh what a course on branding.....thoroughly enjoyed

por Dr V G

11 de jun. de 2020

Practical case study of lemondae is very good example

por oded d

9 de feb. de 2022

this is an eye opener and exactly made for my needs.

por Christian R

1 de nov. de 2021

The topic very interesting. I have learned too much.


2 de sep. de 2020

It was awesome and that Marketing Funnel was amazing