Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology.
Este curso forma parte de Programa especializado: Marketing Mix Implementation
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ofrecido por
Programa especializado: Marketing Mix ImplementationIE Business SchoolAcerca de este Curso
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Fechas límite flexibles
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Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 1 de 5 en
Aprox. 14 horas para completar
Inglés (English)
Subtítulos: Chino (tradicional), Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Vietnamita, Coreano, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish), Mongol
Habilidades que obtendrás
- Brand Architecture
- Product Management
- Brand Management
- Brand Engagement
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 1 de 5 en
Aprox. 14 horas para completar
Inglés (English)
Subtítulos: Chino (tradicional), Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Vietnamita, Coreano, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish), Mongol
ofrecido por
IE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
Programa - Qué aprenderás en este curso
3 horas para completar
Launching new products and the challenge of managing their life-cycle.
At the end of this module, you will be able to:
3 horas para completar
8 videos (Total 59 minutos), 3 lecturas, 2 cuestionarios
4 horas para completar
Developing compelling brands that inspire your most critical stakeholders and impact your bottom line.
At the end of this module, you will be able to:
4 horas para completar
8 videos (Total 52 minutos), 3 lecturas, 2 cuestionarios
2 horas para completar
Knowing how to communicate your offering: Brand Architecture & naming.
At the end of this module, you will be able to:
2 horas para completar
10 videos (Total 43 minutos), 3 lecturas, 1 cuestionario
2 horas para completar
Building your brand portfolio.
At the end of this module, you will be able to: Map your brand portfolio to maximize its value to support growth.
2 horas para completar
6 videos (Total 30 minutos), 2 lecturas, 1 cuestionario
2 horas para completar
Translating your brand into compelling customer experiences.
At the end of this module, you will be able to: Define and describe the customer experience journey for your brand.
2 horas para completar
7 videos (Total 42 minutos), 2 lecturas, 1 cuestionario
2 horas para completar
Equipping and engaging employees to deliver on the brand promise.
At the end of this module, you will be able to:
2 horas para completar
7 videos (Total 40 minutos), 1 lectura, 1 cuestionario
Reseñas
Principales reseñas sobre GESTIÓN DE MARCAS Y PRODUCTOS
por MT14 de oct. de 2020
This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.
por RM2 de may. de 2020
The course was very informative and comprehensive.It is perfectly apt for both a student and a working individual.I wish there could have been a provision of seeing the solutions to quiz's questions.
por SR7 de sep. de 2018
A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.
por SH19 de jun. de 2020
I really loved it, it's fruitful, I firstly thought I would get bored and that it would be heavy, but It's really amazing and I already got info from it that I'll be implementing in my real life.
Acerca de Programa especializado: Marketing Mix Implementation
In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.
Preguntas Frecuentes
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