Chevron Left
Volver a Brand Management: Aligning Business, Brand and Behaviour

Opiniones y comentarios de aprendices correspondientes a Brand Management: Aligning Business, Brand and Behaviour por parte de Universidad de Londres

6,442 calificaciones

Acerca del Curso

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Principales reseñas


19 de abr. de 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!


22 de oct. de 2020

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

Filtrar por:

376 - 400 de 2,373 revisiones para Brand Management: Aligning Business, Brand and Behaviour

por melike g

25 de jul. de 2021

I really enjoyed the course and it was felt like as I was being had a lectures from Prof.Nader Tavassoli. This very mooc was not my first one but when ı compare this one with the others that took, that mooc was honestly great and enjoyable.

por Pranjali B

6 de oct. de 2020

The Course was thorough on each topic with examples. Each Assignment gave us opportunity understand our knowledge and also other reviewing other assignments gave an aspect to think about the topic differently. Thank you for this experience.

por Kamila N

5 de may. de 2020

Absolutely brilliant! Perfect balance between the lectures, interviews and assignments. Above all, I loved that it is more case study embedded, rather than theory heavy and the from the outset it aims to bring the new ideas on the subjects.

por Pimlalitphat R

18 de dic. de 2020

Very Good Course. The teachers are very good, teaching easy to understand, convenient to learn, online learning, anywhere you can learn, thank you very much for opening a course this. I am Thai student. I wanna to say thank you very much.

por Gloria A

23 de sep. de 2020

I thoroughly enjoyed this course. Professor Nader Tavassoli is very engaging and his descriptions and examples leave vivid images and enable clear understanding of concepts that translate well for all including non-marketing professionals

por Munira S

29 de jun. de 2020

I am very fortunate that i got the opportunity to enroll i this course. My professor Nader Tavassoli was an amazing teacher. I've got to learn a lot and enriched my knowledge from him. I am very thankful to Coursera for this opportunity.

por Soulin D

26 de abr. de 2020

I have enjoyed this course, it is really well adapted to a global audience with so many interviews, testimonials of successful companies as best practices. The professor speaks universal language in terms of examples. Recommended class !

por Vignesh R M

1 de ene. de 2020

I liked this course. the videos were really informative and I managed to use it quite a bit when I was working. Videos really helped me to remember more better and it helped to answer the questions that was asked of me with relative ease.

por John O

31 de jul. de 2020

Presentation was top notch. I loved the fact that concepts were grounded in relatable examples and experiences. Would recommend it to anyone interested in understanding what makes a successful organization from the branding perspective.

por Bettyboop S

23 de mar. de 2020

I am really happy that i had a possibility to take park in this course. I learned very lot, and it really changed my point of view about branding. Professor Nader Tavassoli is an awsome teacher! Thank you very much for the possibility !

por Panos K

27 de jul. de 2019

Excellent course which combines knowledge and real case studies. A great overview of brand management with tools and concepts which make the course easy to understand and on the same time give you the techniques to apply the knowledge.

por Paria D

24 de jul. de 2022

From my viewpoint all the concepts have explained in a very clear and understandable way also various examples are given to clarify the point. This course was the first step I took toward this field and I highly recommend it to others.

por amaresh s

27 de may. de 2022

I am a Product Manager but with this course I got the perspective to think and create value and brand engagement for the product. Prof. Nader explained the course so well that I believe will remember these concepts till my last breath.

por Tanya K

26 de oct. de 2020

Excellent course and teacher! Thank you to Coursera and Prof. Tavassoli for providing this opportunity. I would defintely recommend it to anyone interested in marketing. The course is very enriching and it will take you one step ahead.

por Carolyn D L

7 de oct. de 2021

If I had professors like Nader Tavassoli teaching me way back, I may have stayed in college! Outstanding course and really enjoyable. Professor Tavassoli made the Brand Management MOOC, interesting, engaging and fun. Highly recommend.

por Lewis N

12 de oct. de 2020

Well structured course and very knowledgeable tutor. The interviews and case studies were great! Excited to have been a part of this journey. An absolute recommendation to anyone wanting/needing to boost their Brand Management skills!

por Cecilia S

16 de ene. de 2021

The course and the teacher wer very complete and clear with lots of real-life examples. I appreciated the interviews too. I think it would be useful to have a summary of the whole course to which you could resort to in case of doubt.

por Carina R

13 de jul. de 2020

Coursera is practically a helpful, insightful and informative Platform for those business students, businessmen and entrepreneurs. The professor, Nader Tavassoli is great! has a lot to share and thank you for the insights. Godspeed!

por Umar K

4 de nov. de 2022

A lot of new things and techniques to learn. Course outline is designed perfect with proper information. There are lot of interviews of successful business runner in market which helps more to learn about the products and its value.


12 de sep. de 2021

Professor Nader Tavassoli is beyond great! his way of teaching surpasses the incredible! I was delighted with this course and without a doubt, it sowed in me the desire to continue venturing into the business world. Thanks a lot!!!!

por Cherie J

5 de ene. de 2021

Grear course, which looks at brand management from a different direction with the emphasis on why experiences vs. focusing too much on the product promotion is so important to brand identity. Managing our brand will be easier now!

por Susana A

1 de jul. de 2020

Excellent course! Well designed, well structured, wonderful teacher, challenging quizzes and a MUST for those who want to learn more about Brand Management! Thank you Professor Nader Tavassoli for being a magnificent professional!

por Vikas A

31 de may. de 2020

This is the best course on brand management. Thanks a lot to Mr. Nader Tavassoli who left no stone unturned to broadly explain the concepts involve in brand management using various examplpes, case studies and corporate interviews.

por Antonio U P

23 de nov. de 2021

In my opinion, the course is very theoretical and does not emphasize the most important concepts. Nevertheless, the new scope about marketing is worth and makes interesting the diverse chapters about brand, business and behaviour.

por Thiago A

28 de sep. de 2020

Brilliant course! Professor Nader Tavassoli brings us great brand management insights through a contemporary view of brand management. There are great content of videos, and interviews with the most relevant names of the industry.