Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals.
Ofrecido Por
Brand Management: Aligning Business, Brand and Behaviour
Universidad de LondresAcerca de este Curso
Resultados profesionales del estudiante
26%
29%
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosHabilidades que obtendrás
- Corporate Branding
- Brand Marketing
- Brand Management
- Brand Identity
Resultados profesionales del estudiante
26%
29%
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosOfrecido por
Programa - Qué aprenderás en este curso
Brand Purpose & Experience
Brand Design & Delivery
Brand Leadership and Alignment
Brand Practices & Engagement
Reseñas
- 5 stars88,59 %
- 4 stars9,62 %
- 3 stars1,11 %
- 2 stars0,18 %
- 1 star0,47 %
Principales reseñas sobre BRAND MANAGEMENT: ALIGNING BUSINESS, BRAND AND BEHAVIOUR
I have really enjoyed learning brand management which was a very new topic to me. I have worked hard on the assessments and I am thankful for the institution for giving me the opportunity to learn.
Thanks a ton to professor Nader Tavassoli for such a great MOOC. It is really going to make a profound impact on the way we design and deliver the brand experience as a whole for the people around.
AWESOME! Not just another Brand course but actually some really refreshing and insightful aspects. I really liked the assigments forces you to reflect on the classes diffrently than just the quizes.
Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si compro el Certificado?
¿Hay ayuda económica disponible?
¿Tienes más preguntas? Visita el Centro de Ayuda al Estudiante.