Excellent course!! Totally aligned with my job and usefull for my daily work. The professor was incredibly clear and gave us interesting examples which I will never forget. Thanks!!

I am very thankful for the learnings I´ve got, very useful interviews and wonderful Professor Tavassoli! Just ranking 5 stars! Really teached me to build a healthy brand. Thank you.

​Very insightful and captivating. The lessons are enjoyable to follow. The tutor is easy to listen to and his words are easy to absorb. His explanations are thorough and whimsical.

That was the coolest online course I have ever done. It is super interesting, the professor is funny, objective and the shared knowledge is amasing. So glade I did this, thank you!

this course really enlightened me on how important branding is and I believe with the knowledge I have derived here I can help promotes business through great and quality branding.

Simply, Exceeds on Delivery Learning Outcomes. From here, it's up to participants to capitalize and build on the learnings, to realize the Full Value delivered through the course,

Thanks to Professor Nader, I really liked the MOOC, his content was much better than the people interviewed, that's the only suggestion for the future. But him, an awesome teacher.

Excellent course which have given me knowlegde that will stick with me for the rest of my professional career. Every marketeer and business professional should for sure take this!

The course is well articulated and the concepts are explained with ease and in great clarity. One can immediately put the learnings to practical use.

I would recommend this course.

I enjoyed this MOOC because of the Professor's relatable way of teaching and his real-life application or examples to drive home the course. Thank you from the bottom of my heart.

This course gave me the opportunity to see what really means building a business and a brand. Prof. Tavassoli is a brilliant teacher and a good communicator. Highly recommended!

Professor was very knowledgeable about subject matter. Interviews with marketing leaders were exceptional. Course slides were very well done and were an invaluable learning tool.

the mentor show you the picture of brands through a point of view of people (customer as well as employee), and how core values of brands should be aligned to its business model.

It was incredibly useful and engaging at the same time. This MOOC helped to ponder upon the critical details which were often treated not so important in today's business world.

Prof. Nader is a very talented teacher who is capable of sharing his viewpoint about branding in a smooth flow which engages his students without experiencing a second of boredom

T​his course proved out to be quite valuable for me in respect of understanding the fundamentals of brand managemnet and how this is aligned to people and processes of business.

This course is an great foundation as learning for someone whose starting off as in Marketing, Brand fields. Prof Nader has an amazing way explaining concepts through. Kudos!!!

This is an excellent opportunity to learn this course as this includes the best embedded videos from the corporate sector which gives good examples for understanding the course.

Nader Tavassoli's approach to the course is excellent. He never lost my attention for a moment. The interviews were very instructive as well. Thank you for this rich experience!

The best course I've taken so far on Coursera. Very well-designed and thought-through. Inspirational with both theories and concrete examples. Lecturer also speaks very clearly.

Great course . I have obtained a lot skills in buold a strong brand you need to create awareness about the brand within your employees. The lectures lessons were clear.

Very clear and well explained, useful information that can be applied to real situations, hopefully, more advanced courses on this topic will be produced by Professor Tavassoli.

This course gives a clear insights for aligning Business, Brand and Behaviour. If you are a part of marketing team or want career in this field, you must go through this course.

Well mounted course and Nader is an exceptional professor and presenter. Very nice blending of research, theory, model and case studies that creates great impact on the learner.

Very well designed course and, may I say, "well delivered"!

Thank you Professor Nader Tavassoli, Thank you London Business School and University of London, Thank you Coursera!!