Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.
Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!
por Annette B•
I learned so much in the course. It was challenging ! Nader is an inspiring and knowledgeable lecturer. The Marketing Principals beautifully taught In his lectures on in Aligning Business, Brand and Behaviour. In many different ways he teaches how the marketing concepts work in real life and how they correlate with business strategy. Nader teaches in an empathetic way towards his students but also in the understanding of the companies he discusses. Fantastic ! Recommended !
por Elmira Y•
This course taught me a lot as I had no prior knowledge in the field. While completing the course, I was so engaging to watch the videos, the interviews, and complete tasks that helped me to implement my acquired knowledge even though I do not work yet. It helped me to understand that I have a great interest in Management and will more likely continue my journey in learning the field. Thank you so much for the course, the experience, and the knowledge you shared with us!
por Dike Q•
I have learned a lot from " Brand Management" . It is very well organized, from the lectures, videos, readings, interviews, quizzes and the peer-graded Assignments, everything comes together to enhance the learning experience. I am a research scientist working in a pharmaceutical company and have no business background. This course made me laugh and I had lot of " Ah-Ha" moments. Really enjoyed it and appreciate Professor Nader Tavassoli's hard working and dedication!
por Yolanda P•
I am so delighted with this course. The lecturer, Nader Tavassoli's experience and knowledge on the subject matter is incredible. He is a true subject expert. He has also structured the course so well making it interesting and the concepts easy to grasp. Thank you Coursera. Thank you Nader Tavassoli. This is simply amazing!
I am currently unemployed and therefore cannot afford to pay for a certification but I would be happy to do that as soon as I find employment.
por Ashim C•
The course was designed to cover aligning the strategies for business, brand and behavior including strategic brand portfolio alignment and delivering global brand alignment. Professor Nader organized several interviews with practitioners, CEO and CMO of famous brand which gave us very practical insight of the course. A new technique to review project works among peers well appreciated. Finally thank you to Professor Nader Tavassoli for his excellent presentation.
por HEngin B•
An excellent course. Kudos to Prof. Nader Tavassoli . I liked all courses and the interviews which are very lightening. I have seen one of his books (from a video in his office) is on psychology it can yet to be integrated with the course on selective topics although this effect is indirectly mentioned several times with different names like "people,people,people..". I liked the course very much and couldn't wait i passed the courses with high scores.
por Sandeep V•
Absolutely fantastic & insightful course on Brand Management. This course covered many other concepts & aspects which even many good books fail to cover. The interviews with top management executives really helped understand the modules beautifully. Anyone wanting to pursue a course in Brand Management for brushing up/learning skills, without giving a thought just go for this. Thank you professor for this MOOC, it really was an excellent learning !!
It has been an inspiring course. I enjoyed the way the Professor explained the concepts bringing real examples. I got my degree 3 years ago and I miss uni so much, having the opportunity to get knowledge from high standing institutions for free from my laptop is a great opportunity ! I find in Marketing and Brand Management the opportunity to do a job I love in my life and this is one of the best courses I have attended about that. Thanks.
por Marc G•
This course was very well done. Professor Nader Tavassoli does a great job covering each topic thoroughly with real world examples of times when it worked and did not work well. The assignments require thought and reflection on what is learned each week but are not too hard as to be impossible for people just learning the material. I would highly recommend this course for all levels of brand managers or those wanting to get into the field.
por Sangam S•
Insightful with a lot of real examples. Prof. Nader Tavassoli is an amazing instructor and teaches with great passion. The assignments also helped in applying the knowledge and really think about the concepts.
I was just wondering that the certificate does not include the "brand logo" or mention the B-school LBS. It would really make a difference for students from other countries as LBS has a better recall than the University of London.
por Aditya V•
It is a must do course for all the Marketing professionals, especially those who are in Brand Management.
It was a very insightful learning experience through this course. Approach of Prof Nader Tavasolli was phenomenal and he brought lot of new and practical aspects of Brand Management through alignment of Business, Brand and Behaviour.
The course is about breaking traditional barriers and bring-in an all new approach to Brand Management.
por Eric S•
This is a great course with an outstanding take on how to manage brands with more of a 360 approach. The course helps tie everything together and addresses each of the three areas in-depth and oftentimes a new take on how to look at each of them.
I've been brand management roles for many years and learned a lot of new ideas, especially when it comes to the critical behaviors.
The professor is wonderful. He's clear, concise and focused.
por Bienelisa M•
This MOOC has been mind-opening in what goes into having a successful business.
Nader Tavassoli did a wonderful job explaining the concepts of Brand Management and aligning business, brand and behaviour. He makes the concepts easy to understand and comprehend, and makes you think! I really enjoyed this MOOC and it will always be in mind now whenever I think of brands. It will definitely shape any future endeavor I look into. Thank you!
por Amey R•
The course is really wonderful in terms of explaining step by step approach to brand design. Some key concepts which are more relevant to the current scenario like internal customers, 6As, 3Es, and brand health measurement have been explained with many examples. Prof. Nader is one of the finest instructors who are full of knowledge and a drive to spread the knowledge to the enthusiastic learners.
I am really thankful to him!
por narjes s•
A year ago I read a book (The Why) from Simon Sinek. He explains why some people and organizations are more innovative, more profitable and command greater loyalties from customers and employees alike. However, my understanding of a Brand purpose was all clear but to acquire a deep understanding of the Brand management this course was awesome! I already start reaping the benefit thank you Dr. Nader Tavassoli! S.Sadeghi
por Aditya S•
This course has taught me a lot and I am sure that the things I learnt in this course will help me in the future. Professor Nader has dived into the details of brand management with great interviews in between each modules. It was just great, every student who wants to have an overview about brand management and also those who want to pursue it as a career must do this course. Also keep good notes, it will be helpful.
por Dr. B A R•
It was really wonderful course. I thoroughly enjoyed the course and it will be very much helpful for my career and real life as well. I thank my instructor professor of London business School for his motivation and guide. I also thank University of London and London business school for providing me this opportunity. I also grateful to Coursera for its mediation and making the course reach in me. Thank you very much.
por Wahaj U S•
The course is brilliant with emphasis laid on Brand understanding from first module to the last module.The videos shared of interviews with various leaders , show the efforts put in by Professor Nader . Exceptional reasoning given to explain the importance of Purpose, Values and Branding . It is a must for any one who wants to understand why is Branding so important and how to make an impact in real life scenario.
por Riya K•
Professor Nader made the course intriguing right from the commencement of this course. He explained the concepts in a way that was easily comprehensible with very relevant examples which made attempting the assignments exciting and fun. I would recommend this course to anyone who is also slightly interested in brands and their management as it really broadens your horizon about the subject matter as a whole.
por ipek e•
I am very happy to gave this course, great contend and there was more than I expected. I feel very lucky to have attended this course. I recommend everyone to take care of it, you definitely add something to yourself. You will also evaluate your time very well.
Special thanks to Nader Tavassoli and University of London & London Business School.
I hope to take more courses from this school and Nader Tavassoli.
por Fazal M R•
It was nicely described the relationship between business, brand & behavior for a strong brand that ensures business and keeps both internal employee and consumers a clear idea about brand purpose. However, many companies are actually running with multiple brands with same workforce; i more detail focus on how Business, Brand and Behavior may work in such environment may make it more interesting further.
por Agnieszka I•
Thank you, in the last video, you said that the course was an inspiration for you, because people from all over the world take part in it. For me, this course was an inspiration for a different view of the brand and another approach to it. I hope that your experience in creating this course was positive and we can count on further classes, which I am looking forward to :) Excellent job and good luck.
por Joshua D K•
The course was effective and articulated how business, brand and behaviour are uniquely intertwined in a successful organization. Mr. Tavassoli provided many concrete and easily understandable examples for how business, brand and behavior work together. The use of interviews with people who successfully use the combination of business, brand and behavior to promote their brands was very well done.
por Esther A•
Excellent Lecture, you analogies, your original concepts established and shared during this course was well appreciated! Love the simplicity with which you delivered your well-personalized lectures that grasped the attention of your students, also resulting from your relaxed professionalism!!!
High Yield concepts or foundations for business management was the bulk of this course! Job well done!!!
por Olohirere L•
Great course with a lot of helpful material that should help me later. Amazing instructor and great use of imagery with the coat hanger and the use of Newton's cradle to symbolise alignment and reiterate etc importance of the synchronisation of brand, business and behaviour. Highly recommend for those wishing to expand their understanding of branding or who wish to explore the world of business.