Acerca de este Curso

3,179 vistas recientes
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Aprox. 16 horas para completar
Inglés (English)
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Aprox. 16 horas para completar
Inglés (English)

ofrecido por


Universidad de Maryland en College Park

Programa - Qué aprenderás en este curso


Semana 1

6 horas para completar

Identifying and Analyzing the Opportunity

6 horas para completar
28 videos (Total 281 minutos), 4 lecturas, 1 cuestionario
28 videos
Setting up a formal structure for corporate entrepreneurship3m
What are entrepreneurial opportunities?11m
Asking for ideas from employees5m
What impact do knowledge conditions have in your industry?16m
Are the demand conditions in your industry favorable?20m
What is the lifecycle stage of your industry?15m
Is the industry capital intensive?14m
Is the industry advertising intensive?13m
Are you trying to enter a concentrated market?5m
What is the average size of a company in the industry?12m
What demographic changes are creating new market needs?11m
What psychographic changes are opportunistic?8m
What technical advancements are emerging?11m
What societal changes are presenting new opportunities?6m
What political and regulatory forces will influence the market?8m
How does the learning curve influence your success?10m
What complementary assets are critical to develop?11m
What is the reputation of your competitors?7m
What is value innovation?6m
What existing factors can you eliminate?6m
Where can you reduce factors and not reduce value?5m
Which factors can you raise above competitors?8m
What new factors can you create?5m
Is the problem real?7m
Does your solution create value for your stakeholders?9m
Is your advantage superior and sustainable?15m
Can you build the right team at the right time?15m
4 lecturas
Meet Dr. James V. Green10m
The Opportunity Analysis Canvas10m
Explore the Online Master of Professional Studies in Technology Entrepreneurship5m
1 ejercicio de práctica
Opportunity Analysis30m

Semana 2

4 horas para completar

Building the Business Model

4 horas para completar
24 videos (Total 170 minutos), 3 lecturas, 1 cuestionario
24 videos
Product-market fit: The heart of the business model8m
Walkthrough of the Business Model Canvas - Part 15m
Walk-through of the Business Model Canvas - Part 24m
How do you develop a business model?6m
Why talk to customers? What do they know?5m
How to get insights from customers11m
What to do before the interview5m
Building a pipeline of customer interviews7m
What to do after the interview3m
Cold calling 1016m
Why have customer segments at all?6m
Customer segments, value propositions, and product features12m
Customer types8m
Customer segments and business models6m
Minimum viable product (MVP)7m
Crossing the chasm5m
What is a channel?10m
Product-channel fit7m
Cost structure6m
Key activities9m
The rest of the business model canvas3m
Key partnerships8m
Key resources5m
3 lecturas
Meet Dan Gordon10m
Business Model Generation10m
Talking to Humans10m
1 ejercicio de práctica
Initial Business Model Canvas30m

Semana 3

3 horas para completar

Crafting Strategies for Innovation Initiatives

3 horas para completar
12 videos (Total 120 minutos), 2 lecturas, 1 cuestionario
12 videos
How can an audit reveal innovation competence and weakness?10m
How many ways can companies innovate?11m
How does innovation occur at different business levels?6m
How does technology uncertainty influence an innovation in the marketplace?9m
What are key "associating" skills of innovators?10m
How do innovation managers survive an innovation project?9m
What's inside an innovation portfolio?8m
How do disruptive innovations change the marketplace?11m
How are innovations revealed in a blue ocean strategy?11m
How can lead users contribute to an innovation strategy?9m
How can open innovation become an entrepreneurial strategy?11m
2 lecturas
Meet Dr. Thomas J. Mierzwa10m
Managing Innovation10m
1 ejercicio de práctica
Innovation Roadmap30m

Semana 4

3 horas para completar

Building the Proposal

3 horas para completar
20 videos (Total 118 minutos), 3 lecturas, 2 cuestionarios
20 videos
The entrepreneurial spectrum6m
The "too typical" return on investment (ROI) process7m
Finance for the corporate entrepreneur3m
A better approach to return on investment (ROI)4m
Intangible assets and return on investment (ROI)4m
Financial statement basics4m
Financial statement details7m
Sources of funding8m
Internal funding3m
Customer and vendor financing3m
Joint ventures8m
Licensing agreements6m
Business proposals and the pitch3m
How to write an effective business proposal3m
What do your funding sources want to see4m
How to create a pitch deck7m
Do's and don'ts of the pitch12m
3 lecturas
Meet Michael R. Pratt10m
Entrepreneurial Finance10m
Earn a Degree Online in Entrepreneurship and Innovation5m
2 ejercicios de práctica
Final Business Model Canvas30m
Final Pitch30m



Ver todas las reseñas

Acerca de Programa especializado: Corporate Entrepreneurship: Innovating within Corporations

Corporate Entrepreneurship: Innovating within Corporations

Preguntas Frecuentes

¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.