In this course you will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage. You will be able to better understand economic value creation and value appropriation, and learn the tools to analyze both competition and cooperation from a corporate level perspective, (e.g., through vertical integration, diversification, and geographic scope decisions).
You will:
• Understand how corporations create, capture, and sustain competitive advantage.
• Analyze business situations and create a coherent corporate strategy.
• Understand the fit between corporate strategy and organization structure to improve economic performance.
This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Este curso forma parte de Programa Especializado - Strategic Leadership and Management
Corporate Strategy
ofrecido por
Programa Especializado - Strategic Leadership and ManagementUniversity of Illinois at Urbana-Champaign
Acerca de este Curso
4.5
304 calificaciones
Habilidades que obtendrás
Strategic ManagementCorporate Social ResponsibilityBusiness StrategyCorporate Governance
Programa - Qué aprenderás en este curso
Semana
1Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
1 video (Total 2 minutos), 6 readings, 1 quiz
1 video
6 lecturas
Syllabus10m
About the Discussion Forums10m
Glossary10m
Description of Organizations and Brands10m
Updating Your Profile10m
Social Media10m
1 ejercicio de práctica
Orientation Quiz16m
Module 1: Vertical Integration and Diversification
This module focuses on corporate strategy with particular emphasis on vertical integration and diversification. It seeks to explain when vertical integration and diversification can create a competitive advantage.
7 videos (Total 88 minutos), 3 readings, 4 quizzes
7 videos
1-1.2: Backward and Forward Integration14m
1-1.3: Benefits and Costs of Integration13m
1-2.1: Diversification and Economic Value14m
1-2.2: Corporate Portfolio11m
1-2.3: Acquisition Process15m
Like this course? Learn more with the iMBA! (optional)1m
3 lecturas
Module 1 Overview10m
Module 1 Readings10m
MIT Case 1 - Resolute Marine Energy10m
3 ejercicios de práctica
Lesson 1-1 Practice Quiz6m
Lesson 1-2 Practice Quiz6m
Module 1 Graded Quiz20m
Semana
2Module 2: Global Strategy
This module focuses on corporate strategy with particular emphasis on global strategy and competing around the world. It seeks to explain why multinational enterprises adopt different global strategies.
4 videos (Total 27 minutos), 3 readings, 4 quizzes
4 videos
2-1.2: The Modes of Foreign Market Entry7m
2-2.1: The Four Types of Global Strategy7m
2-2.2: The Diamond Model of National Competitive Advantage7m
3 lecturas
Module 2 Overview10m
Module 2 Readings10m
MIT Case 2 - CX Technology10m
3 ejercicios de práctica
Lesson 2-1 Practice Quiz6m
Lesson 2-2 Practice Quiz6m
Module 2 Graded Quiz20m
Semana
3Module 3: Strategy and Structure
This module focuses on the fit between corporate strategy and organizational structure with particular emphasis on diversification strategy and multidivisional structure. It seeks to explain why we observe patterns in the matching of corporate-level strategy and organizational structure.
5 videos (Total 42 minutos), 3 readings, 4 quizzes
5 videos
3-1.2: Functional Structure7m
3-1.3: Multidivisional Structure7m
3-2.1: Matching Corporate Level Strategy and Organizational Structure10m
3-2.2: Matrix Structure8m
3 lecturas
Module 3 Overview10m
Module 3 Readings10m
MIT Case 3 - CEMEX10m
3 ejercicios de práctica
Lesson 3-1 Practice Quiz6m
Lesson 3-2 Practice Quiz6m
Module 3 Graded Quiz20m
Semana
4Module 4: Corporate Governance
This module focuses first on the characteristics of public firms. Second, it considers stakeholder impact analysis and corporate social responsibility. Third, it emphasizes corporate governance and the mitigation of agency problems.
3 videos (Total 38 minutos), 3 readings, 3 quizzes
3 videos
4-1.2: Corporate Social Responsibility13m
4-1.3: Mechanisms of Corporate Governance13m
3 lecturas
Module 4 Overview10m
Module 4 Readings10m
MIT Case 4 - BP10m
2 ejercicios de práctica
Lesson 4-1 Practice Quiz6m
Module 4 Graded Quiz20m
Principales revisiones
por JR•Jul 30th 2018
Brilliant course, really well structured and presented. I particularly enjoyed the different videos which clearly give a more practical approach to the concepts taught during the course.
por DO•May 7th 2018
Very insightful, well packaged and presented course by all standard. All the topics will move you to continually read over and over again. Practically oriented.
Instructor
Joe Mahoney
Professor of Business AdministrationUniversity of Illinois, Urbana-Champaign College of Business Department of Business Administration
Comienza a trabajar para obtener tu maestría
Este curso es parte del Master of Business Administration (iMBA) completamente en línea de University of Illinois at Urbana-Champaign.
Si eres aceptado en el programa completo, tus cursos cuentan para tu título.
Acerca de University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Acerca del programa especializado Strategic Leadership and Management
Enhance leadership and business skills for immediate impact. Practice everyday leadership, manage people, learn and apply concepts and techniques to effectively manage organizations through organizational design, and formulate and implement strategy.
Through the courses in this specialization, you will learn the fundamentals to effectively lead people and teams, manage organizations as well as tools to analyze business situations and develop strategies. The Specialization covers the strategic, human resource, and organizational foundations for creating and capturing value for sustainable competitive advantage – including how to manage people and organizations, analyze the competition, and develop strategies both within a business and across a portfolio of businesses.
The capstone is a strategic leadership and management plan where you’ll apply what you will learn to an actual business situation with participation by one or more focal companies. The deliverable will be designed to create value from the perspective of potential employers while achieving pedagogical and experiential goals for learners.
This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here and how your Coursera work can be leveraged if accepted into the program. You can also start with for-credit courses within the Illinois iMBA degree program.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
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