About this course: In this course you will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage. You will be able to better understand economic value creation and value appropriation, and learn the tools to analyze both competition and cooperation from a corporate level perspective, (e.g., through vertical integration, diversification, and geographic scope decisions). You will: • Understand how corporations create, capture, and sustain competitive advantage. • Analyze business situations and create a coherent corporate strategy. • Understand the fit between corporate strategy and organization structure to improve economic performance. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Created by: University of Illinois at Urbana-Champaign
Taught by: Joe Mahoney, Professor of Business Administration
University of Illinois, Urbana-Champaign College of Business Department of Business Administration
| Basic Info | Course 6 of 7 in the Strategic Leadership and Management Specialization |
| Commitment | 4 weeks of study, 5-7 hours/week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Complete this course to work toward:
Strategic Leadership and Management Specialization
This course is part of the 7-course Strategic Leadership and Management Specialization from University of Illinois at Urbana-Champaign
Master of Business Administration (iMBA)
This course is part of the fully-online 18 courses plus three capstone projects degree program
Syllabus
WEEK 1
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
1 video, 6 readings, 1 practice quiz
- Video: Welcome to Corporate Strategy
- 阅读: Syllabus
- 阅读: About the Discussion Forums
- 阅读: Glossary
- 阅读: Description of Organizations and Brands
- 练习测验: Orientation Quiz
- 阅读: Updating Your Profile
- 讨论提示: Getting to Know Your Classmates
- 阅读: Social Media
Module 1: Vertical Integration and Diversification
This module focuses on corporate strategy with particular emphasis on vertical integration and diversification. It seeks to explain when vertical integration and diversification can create a competitive advantage.
7 videos, 3 readings, 2 practice quizzes
- 阅读: Module 1 Overview
- 阅读: Module 1 Readings
- Video: 1-1.1: Scope of the Firm
- Video: 1-1.2: Backward and Forward Integration
- Video: 1-1.3: Benefits and Costs of Integration
- 练习测验: Lesson 1-1 Practice Quiz
- Video: 1-2.1: Diversification and Economic Value
- Video: 1-2.2: Corporate Portfolio
- Video: 1-2.3: Acquisition Process
- 练习测验: Lesson 1-2 Practice Quiz
- 阅读: MIT Case 1 - Resolute Marine Energy
- 讨论提示: Module 1 Case Study Discussion
- Video: Like this course? Learn more with the iMBA! (optional)
Graded: Module 1 Peer Assessment
Graded: Module 1 Graded Quiz
WEEK 2
Module 2: Global Strategy
This module focuses on corporate strategy with particular emphasis on global strategy and competing around the world. It seeks to explain why multinational enterprises adopt different global strategies.
4 videos, 3 readings, 2 practice quizzes
- 阅读: Module 2 Overview
- 阅读: Module 2 Readings
- Video: 2-1.1: Globalization and Global Strategy
- Video: 2-1.2: The Modes of Foreign Market Entry
- 练习测验: Lesson 2-1 Practice Quiz
- Video: 2-2.1: The Four Types of Global Strategy
- Video: 2-2.2: The Diamond Model of National Competitive Advantage
- 练习测验: Lesson 2-2 Practice Quiz
- 阅读: MIT Case 2 - CX Technology
- 讨论提示: Module 2 Case Study Discussion
Graded: Module 2 Peer Assessment
Graded: Module 2 Graded Quiz
WEEK 3
Module 3: Strategy and Structure
This module focuses on the fit between corporate strategy and organizational structure with particular emphasis on diversification strategy and multidivisional structure. It seeks to explain why we observe patterns in the matching of corporate-level strategy and organizational structure.
5 videos, 3 readings, 2 practice quizzes
- 阅读: Module 3 Overview
- 阅读: Module 3 Readings
- Video: 3-1.1: Organization Design
- Video: 3-1.2: Functional Structure
- Video: 3-1.3: Multidivisional Structure
- 练习测验: Lesson 3-1 Practice Quiz
- Video: 3-2.1: Matching Corporate Level Strategy and Organizational Structure
- Video: 3-2.2: Matrix Structure
- 练习测验: Lesson 3-2 Practice Quiz
- 阅读: MIT Case 3 - CEMEX
- 讨论提示: Module 3 Case Study Discussion
Graded: Module 3 Peer Assessment
Graded: Module 3 Graded Quiz
WEEK 4
Module 4: Corporate Governance
This module focuses first on the characteristics of public firms. Second, it considers stakeholder impact analysis and corporate social responsibility. Third, it emphasizes corporate governance and the mitigation of agency problems.
3 videos, 3 readings, 1 practice quiz
- 阅读: Module 4 Overview
- 阅读: Module 4 Readings
- Video: 4-1.1: Public Firms and Their Role in Society
- Video: 4-1.2: Corporate Social Responsibility
- Video: 4-1.3: Mechanisms of Corporate Governance
- 练习测验: Lesson 4-1 Practice Quiz
- 阅读: MIT Case 4 - BP
- 讨论提示: Module 4 Case Study Discussion
Graded: Module 4 Peer Assessment
Graded: Module 4 Graded Quiz
FAQs
How It Works
课程作业
每门课程都像是一本互动的教科书，具有预先录制的视频、测验和项目。
来自同学的帮助
与其他成千上万的学生相联系，对想法进行辩论，讨论课程材料，并寻求帮助来掌握概念。
证书
获得正式认证的作业，并与朋友、同事和雇主分享您的成功。
Creators
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Pricing
| 购买课程 | 旁听 | |
|---|---|---|
| 访问课程材料 | Available | Available |
| 访问评分的材料 | Available | Not available |
| 收到最终成绩 | Available | Not available |
| 获得可共享的课程证书 | Available | Not available |
Ratings and Reviews
Highly recommended Course. In the beginning the course might seem advanced for beginners, but it becomes comprehensible as you gradually get into the course
Very relevant topic.
Learned a LOT!
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Excellent, has direct impact on day to day engagement withe the organisation